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Brian Kelly, UKOLN Communicating With Users Case Study: The UK Web Focus Blog  IWR Information Professional of the Year Resources bookmarked using ‘ ucisa-2008-02 ' tag  UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/workshops/ucisa-2008-02/ This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) About This Talk This talk describes the approaches taken in setting up the UK Web Focus blog and describes strategies for IT Service departments in using blogs for engaging with their user communities.
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About My Past ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Background
About My Present ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Background
The UK Web Focus Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],About The Blog
Setting Up The Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About The Blog
Blog Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],UK Web Focus blog is written by an individual and has a conversational writing style.  Feedback mechanisms and professional reputation helps to ensure suitability of contents. About The Blog
Blog Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About The Blog Blogs
Measuring Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About The Blog
Evaluation ,[object Object],… … About The Blog But what are the implications of these experiences for the wider community?
Vision For IT Services  ,[object Object],[object Object],[object Object],and some blogs from support staff: Shouldn’t IT Service departments be leading use of blogs at strategic & operational level, for engaging with users & sharing best practices?  Blogs & IT Services ,[object Object],[object Object]
Challenge For IT Services ,[object Object],Blogs
What Should We Prioritise? ,[object Object],Blogs? IT Services says no Folksonomies? Library says no Skype? UKERNA says no Nobody Like Us! Yer, like blog are well cool,  but, OK so I swore at Kylie on her blog cos she’s a real slapper cos … Images from BBC Yer, but, no, but, yer .. or engage with our users & acknowledge the ambiguities described by Vicky Pollard  Do we assume all our users are like Vicky and plan for that?
Blogs, Emails And Talks ,[object Object],I haven’t got the time!!!
Blogs, Emails And Talks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs, Emails And Talks ,[object Object],Do you not have the time to write emails or give talks?
Supporting Each Other ,[object Object],Blogs & IT Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object]

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