This document provides information about the IWMW 2015 conference taking place from July 27-29 at Edge Hill University in Ormskirk. The conference theme is "Beyond Digital: Transforming the Institution" and will feature talks, workshops and master classes on digital transformation in higher education. Over the three days, participants can learn new skills, engage with peers, and identify new approaches for their institutions. Social events include a conference dinner and opportunities to explore Ormskirk and meet up in local bars and restaurants.

1. Welcome to IWMW 2015
Beyond Digital: Transforming
the Institution
Brian Kelly
Independent consultant
UK Web Focus
Contact Details
Email: ukwebfocus@gmail.com
Twitter: @briankelly
Blog: http://ukwebfocus.com/
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Slides and further information available at
http://ukwebfocus.com/events/iwmw-2015/
UK Web Focus Event hashtag: #IWMW15 Talk hashtag: #P0
Edge Hill University, Ormskirk, 27-29 July 2015

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About Me
Brian Kelly
• Worked in HE since 1984 (Loughborough,
Liverpool, Leeds, Newcastle, Bath and Bolton)
• Set up first(?) institutional Web site at Leeds
University in January 1993
• Formerly UK Web Focus at UKOLN (1996-2013)
and Innovation Advocate at Cetis (2013-2015)
• Since June 2015 an independent consultant &
Associate Partner, Cetis LLP
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About You
Who:
• Is attending IWMW for the first time?
• Has attended a handful of IWMW events
(2-5)?
• Has attended countless IWMW event?
Works for:
• A University
• Other public sector body
• Commercial sector, self-employed, …
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About You
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Is primarily a:
• Content expert • Developer
• Designer • Customer/user support
• Manager • Other (what?

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About IWMW
IWMW
• Institutional Web Management Workshop
• Can be pronounced “whim-eh-way”!
• Initially supported by Jisc and delivered by
UKOLN and, last year, Netskills
• Now organised by UK Web Focus
Facts and figures for past 18 years:
• ~2,780 participants
• ~250 hours (over 10 days) of plenary talks
• ~210 hours of workshop sessions
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IWMW Locations
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IWMW 2016:
• Somewhere new?
• Is location a barrier
to attendance?
• Is time of year a
factor?
But is there still
demand for event?
Previous IWMW events hosted throughout UK:
• Capital cities: London, Edinburgh & Belfast
• Large cities: Newcastle, Sheffield, Manchester,
Birmingham, Reading, Glasgow & Aberdeen
• Smaller historic tourist cities: Bath, York,
Canterbury & Colchester
Or:
• England (north east, northwest, midlands, south
east & south west), Scotland & Northern Ireland
• Old universities, universities since 1966 & fomer
polytechnic
IWMW 2015:
• In Ormskirk, a small market town
• Established as a university in 2006
• Focus on teaching

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IWMW 2015
IWMW 2015:
• The 19th in the series
• Theme “Beyond Digital: Transforming the
Institution”
The theme inspired by:
• Various talks and final panel session at IWMW 2014:
“Is ‘Web’ old fashioned?”
• Discussions with IWMW 2015 advisory group:
Ross Ferguson, Alison Kerwin, Mike McConnell,
Claire Gibbons & Michael Nolan
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IWMW 2015: Timetable
In brief:
• Opening theme “Putting the Web
Manager First”
• Themes for day 2:
 “Supporting Our Users,
Revolutionising the User
Experience”
 “Managing the Content;
Developing the Services”
• Themes for day 3:
 “Beyond the Institution”
 “Looking to the Future”
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Change of emphasis this year. Mix of
talks from:
• Higher education community (5)
• Commercial sector (4)
HE
HE
HE
HE
HE
CO
CO
CO
CO
Abbreviated
titles shown

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IWMW 2015: Overview
Workshop sessions (Mon)
• Well-established 90 minute sessions
• Should be interactive & participative
• 6 workshop sessions this year
Master classes (Tues)
• Half day sessions
• New this year (inspired by
Ross Fergusson)
• Include “embed yourself in a
web team for a short period”
• Learn from their successes &
failures (and unknowns)
• One abbreviated master class
run as workshop session (Edge Hill)
• Sessions B1 & B2 will be merged
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B1 Moving from the Old Web Team to
a New Digital Services – Liverpool
John Moores University
Mandy Phillips
B2 Working with an Institutional Web
Team – University of Bradford
Claire Gibbons & Bradford colleagues
B3 Working in an Agile Way – Content
Creation, Delivery and Standard,
Rich Prowse & Bath colleagues
B5 Lessons Learned From Helping HE
Institutions Develop Their Digital
Strategies, Headscape
Will the “embed yourself in a web
team” master classes lead to job
shadowing, etc. across sector?
B4 cancelled due to illness

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IWMW 2015: Your Sessions
Workshops & Master Classes:
• All held in Business School
(ground floor or level 1)
• Your sessions shown on
badge/folder
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Note:
O: Organiser
C: Session chair
S: Plenary speaker
W: Facilitator
Profiling the Attendance
“Am I the only female speaker?”, Tracy Playle, opening
speaker at IWMW 2014
Aim: speaker/facilitator gender ratio >= audience ratio
11 plenary speakers: 10 male; 1 female
9 w/shop facilitators: 4 male; 5 female
9 m/class facilitators: 5 male; 5 female
110 delegates: 77 male; 33 female 70% 30%
M F
63% 37%

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Locations of talks and
social events
IWMW 2015: Social
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Ormskirk (~15 mins)
Ormskirk (~15 mins) Halls: Dewhurst & Holt, Founders Court (B)
NB breakfasts in The Hub (2)
Business School (9): all talks
The Hub (2):
• BBQ tonight
• Breakfasts
• Wine reception
• Meal tonight
• Wine reception tomorrow
Explore Ormskirk after BBQ
Eat tomorrow after wine reception

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IWMW 2015: Social
Tonight:
• Conference dinner at 7pm
• Opportunity for drinks in
Ormskirk after meal (~15
mins walk)
Tomorrow:
• Go to bars, restaurants
with friends & colleagues
• Opportunity for buffet in
Salt & Liquor
• Salt & Liquor upstairs bar
reserved for all delegates
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Many long-standing professional and
personal relationships have developed
over 18 years of IWMW events

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IWMW 2015: Social
Normally (in large cities) lots of options for food
Not the case in Ormskirk
Suggestions (for tomorrow):
Salt and Liquor
• Buffet: sandwiches or Mexican chilli (veg options too) –
need minimum of 30 orders. Served in upstairs bar
• Standard S&L meals in main bar. 20% disco0unt with
IWMW badge!
Piri Piri
• Excellent Portuguese restaurant
• £10.95 for 2 courses
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Near
station
Show of hands
Fill in form near registration (need to give numbers)
Upstairs bar in Salt and Liquor open to all IWMWerrs – licence till 1am!

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IWMW 2015: Technologies
WiFi:
• Eduroam or ask for guest account
Whova:
• Conference app
• Agenda, attendee list, ..
• Alerting (by organisers, in case of urgent
info, changes, etc.)
• Connect with colleagues
Note:
• Usability issues: “Say Hi” sends “Brian, who
also attends IWMW 2015, finds your profile
very impressive and would like to exchange
contact info with you.”
• Not to be used for inappropriate messages
• Passcode needed to access (don’t divulge)
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IWMW 2015: Sponsors & Exhibitors
Many thanks to IWMW 2015 sponsors
& exhibitors:
• Helps financial viability of event
Provide opportunities:
• For delegates to speak to vendors
• For vendors to listen to
community
• Beneficial for all
Note:
• Numbers down this year
• How will forthcoming funding
changes affect sector? (NB
UKOLN to close on 31 July) 15

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http://www.wonkhe.com/blogs/the-future-of-
universities-is-more-political-than-ever/
The Bigger Picture
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“Sajid Javid (new secretary of state) has made it
clear that he is not a friend of universities”
“Javid’s real interest is not industrial policy or the
health of the knowledge economy, but the political
success of the Conservative Party that he would one
day like to lead”
From WonkHE, 20 July 2015, http://www.wonkhe.com/blogs/the-future-of-universities-
is-more-political-than-ever/
Daily Mail: “Universities
'are doing too much
research'” 23 July 2015
“BIS must find a £450m saving this year and prepare
itself for a 20% cut in its budget as part of the
coming Comprehensive Spending Review”

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Conclusions
You have three days to:
• Learn new skills
• Engage with your peers
• Identify new approaches for your institution
In addition time to:
• Think about implications of “Web” and “Digital” in a
wider context
• Discuss how you see the future of your Web/Digital
team in current political environment
• “Whither academics and pedagogy?” Are we now
driven by a culture of managerialism?
• Give your thoughts on IWMW 2016 (should there
be one; if so, where and when?)
17And also have fun over the next few days!