Poster from the IA Summit 2014 showing some of the key things to remember when designing around the page fold. References: http://blog.clicktale.com/2007/12/04/clicktale-scrolling-research-report-v20-part-2-visitor-attention-and-web-page-exposure/ http://www.cxpartners.co.uk/cxblog/the_myth_of_the_page_fold_evidence_from_user_testing/ http://www.nngroup.com/articles/scrolling-and-attention/ http://www.conversion-rate-experts.com/crazy-egg-case-study/