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[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
The Indian consumer ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Social class. ,[object Object],[object Object]
Social class categories ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The upper class. ,[object Object],[object Object],[object Object]
The middle class ,[object Object],[object Object],[object Object]
The lower class. ,[object Object],[object Object],[object Object]
Societal marketing concept.
Societal marketing concept ,[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Societal Marketing Concept ,[object Object],[object Object],[object Object],[object Object],[object Object]
cause related marketing ,[object Object]
Relationship marketing.
[object Object],[object Object],[object Object],[object Object]
Process involved in the customer relationship marketing. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In active or Ex customers
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Different levels of investment in customer relationship building.
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Marketing environment
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Environmental scanning.
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
economic income inflation recession Interest rate Exchange rate
[object Object]
Technology Technology for Nation Technologies For  Products and  services Technology For  business
SOCIAL-CULTURAL FACTORS VALUES TIME STRAVED  CUSTOMERS MULTIPLE LIFESTYLES
Market oriented strategic planning
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
Corporate and division strategic planning.
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Planning new business, downsizing older business.
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],MARKET PENETRATION STRATEGY PRODUCT DEVELOPMENT STRATEGY MARKET DEVELOPMENT STRATEGY DIVERSIFICATION STRATEGY EXISTING MARKET EXISTING PRODUCTS NEW PRODUCTS NEW MARKET
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Diversification  Related  diversification Unrelated diversification Through  Taking over Another  business Through  Merger with Another Business  Through  Forming Joint ventures Through  Forming Strategic Alliances.
[object Object],[object Object],[object Object]
Integrative growth strategy.
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Boston consulting group’s (BCG) market growth /share matrix.
[object Object],[object Object]
[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Peter Drucker’s (1973)  Seven Types of Business Portfolios
[object Object],Market attractivy low ,[object Object],[object Object],[object Object],Failure Yesterdays bread winners Todays  bread winners Developments Sleepers Ego trips Tomorrows  Bread winners
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General electric’s ( G E) approach  business strength matrix.
strong average weak Business strength high medium low Market Attrac- tivity Sbu1 sbu2 sbu3 sbu4
[object Object],[object Object],[object Object],[object Object],[object Object]
 

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The Philosophy Of Customer Orientation