创意

Chapter 9 Creative Advertising Strategy

Client-Agency Relationship ,[object Object],[object Object],[object Object]

Effective Advertising ,[object Object],[object Object]

Effective Advertising Spuds MacKenzie campaign Budfrogs Louie and Frank Whassup?!

Effective Advertising ,[object Object],[object Object],[object Object],[object Object]

Effective Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Plans and Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Brief ,[object Object],[object Object]

Creative Advertising ,[object Object],[object Object]

Creative Advertising ,[object Object],[object Object],[object Object]

Symbolically/Experientially-Oriented

Creative Advertising ,[object Object],[object Object],[object Object],[object Object]

Functional Orientation ,[object Object]

Unique Selling Proposition Strategy

Symbolic/Experiential Orientation ,[object Object]

Symbolic/Experiential Orientation ,[object Object],[object Object]

Symbolic/Experiential Orientation ,[object Object],[object Object],[object Object]

Category Dominance Orientation ,[object Object],[object Object]

Product Category-Dominance - Preemptive

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