The tech and online video worlds are buzzing with news over HTML5 and what it means for video. But what does it mean for the world of e-commerce? In this Liveclicker webinar, we explore the ins and outs of HTML5 video to help e-commerce sites uncover what needs to be done to fully support HTML5 video. Among the topics covered:
- Should you adopt HTML5 video?
- HTML5 video: a technology, not a strategy
- HTML5 video explained
- HTML5 video adoption curves
- Desktop web browsers
- Mobile web browsers
- Email clients
- Challenges / Opportunities with HTML5 video
- State of HTML5 video codecs
- H.264, OGG Theora, WebM
- Legal issues w/patents/MPEG-LA
- HTML5 video v. Flash video - an objective look
- Benefits and drawbacks of using HTML5 video
- Many polls also included. For complete audio and video from the webinar, check out the following link:
http://video-commerce.org/HTML5_Video_in_E_Commerce.wmv
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HTML5 video in e-commerce
1. HTML5 Video in E-Commerce 2010 Liveclicker Webinar Series June 2, 2010 Tweet: #videocommerce Follow: @videocommerce Email: justin@liveclicker.com, walt@liveclicker.com US Attendee: +1 (516) 453 0014, access code 206-395-002 UK Attendee: +44 (0) 203 318 6075, access code 206-395-002
2. Tips for Webinar Attendees Have Questions? Use the built-in “Questions” feature. Questions will be answered at the conclusion of the webinar. All registrants will receive a link to the presentation within 1 or 2 business days. Please participate in the interactive polls by having your computer at the ready US Attendee: +1 (516) 453 0014, access code 206-395-002 UK Attendee: +44 (0) 203 318 6075, access code 206-395-002
3. Speakers & Agenda Agenda Supporting HTML5 Video HTML5 Video Overview HTML5 Video Adoption Challenges and Complexities Flash vs. HTML5 Video HTML5 Video Applications Questions Walt Mann Founder/CTO Liveclicker Technical Perspective Justin Foster Founder/VP Market Dev. Liveclicker Market Perspective US Attendee: +1 (516) 453 0014, access code 206-395-002 UK Attendee: +44 (0) 203 318 6075, access code 206-395-002
4. Poll Is your organization using HTML5 video today? Yes. No, but planning on it. No, not planning on it. No, still unsure of whether or not to use HTML5 video.
5. Poll When did/will your organization implement HTML5 video? Prior to Q1 2010 Q1 2010 – Q2 2010 Q3 2010 – Q4 2010 Q1 2011 – Q4 2011 After Q4 2011
6. Should you support HTML5 video? HTML5 video is a technology. It will not fix an unsuccessful video commerce strategy.
7. Should you support HTML5 video? MOBILE OPTIMIZED INTERACTIVE SCALABLE DISTRIBUTED
12. HTML5 Video Adoption Of the browsers that support HTML5 video, what % of users are using an HTML5 compliant version? Source: Clicky Web Analytics, May 31, 2010
23. Poll Over the next 3 years, do you believe a “standard” video codec will emerge as a clear winner? Definitely Probably Unsure Doubtful No – fragmentation is likely to persist
25. A world with two video standards Complex browser support rules for HTML5 vs. Flash Even HTML5 isn’t just a single standard – multiple standards must be supported (for now) Unless you're Apple, you must support both Flash still useful for other applications: gaming, multimedia
32. HTML5 Video Applications <!-- Start Liveclicker HTML5 Video - Patents Pending --> <video width=“1" height="1" poster="http://em.liveclicker.net/service/clip?kind=poster&ID=5676&type=1" controls> <source src="http://em.liveclicker.net/service/clip?kind=video&ID=5676&type=1" /> <a href="#" alt="To make this clickable replace the # with your landing page URL"> <imgsrc="http://em.liveclicker.net/service/clip?kind=animation&ID=5676&type=1" border="0"/></a> </video> <!-- End Liveclicker Video -->
34. Poll Where do you see the most potential for HTML5 video today? Mobile / Smartphone Mobile / Tablet Email General e-commerce using desktop web browsers Other
41. Summary HTML5 video is a technology. It will not fix an unsuccessful video commerce strategy.
42. Poll Based on what you now know, how important do you think HTML5 video is to your overall video technology portfolio? Critical Very important Somewhat important Not important Still don’t know