The document discusses social media etiquette and best practices for professionals. It covers that recruiters and hiring managers are actively using social media to research candidates. They may find inappropriate content that could cause them to not hire a candidate such as photos with drinking or drugs. However, social media can also be used positively to showcase qualifications and build networks. The document provides tips for social media profiles such as using a professional photo and complete profiles across platforms. It also recommends privacy settings and being cautious of anything posted online since content is permanent.
1. Social Media Etiquette
Liz Jostes
Eli | Rose Social Media, LLC
@EliRoseSocial / @LizJostes
http://www.EliRose.com
Liz@EliRose.com
*Photo credit: Mike Licht via Flickr
How to be professional, strategic & fun
Friday, September 27, 2013
2. Agenda
A bit about me & a little about you
Social media myths & facts
What recruiters can - and do - find out
Social media etiquette & best practices
Wrap-up & questions
EliRose.com -- @EliRoseSocial
Friday, September 27, 2013
3. A bit about me
In 160 characters...
You can find me on Facebook, Twitter, LinkedIn, G+, Pinterest,
Instagram, YouTube, FourSquare, Yelp, About.Me,
LizJostes.com, EliRose.com, among others
EliRose.com -- @EliRoseSocial
Friday, September 27, 2013
4. At little about you
Are you active on at least 1 social media network?
Who do you interact with? (friends, teachers, people in the industry you plan
to enter, etc.)
Have Google-d a friend, boss or co-worker?
Have used social media to network or interact with a prospective
employer?
Have a blog?
EliRose.com -- @EliRoseSocial *photo credit birgerking
Friday, September 27, 2013
5. Social Media Myths & Facts
EliRose.com -- @EliRoseSocial
“My account is protected/I deleted that update”
Friday, September 27, 2013
6. Social Media Myths & Facts
EliRose.com -- @EliRoseSocial
“None of my IRL friends are on (Insert Social Platform)”
@CoachDavidHill from U of Charleston (WV)
Friday, September 27, 2013
7. Jobs Lost Thanks to Social Media
EliRose.com -- @EliRoseSocial
Photos via Business Insider & Huffington Post
Friday, September 27, 2013
8. Social Media is a Recruiter’s Best Friend
To scout for potential candidates
To research or “background check”
an applicant
EliRose.com -- @EliRoseSocial
Recruiters use social media for 2 things:
Friday, September 27, 2013
9. Social Media is a Recruiter’s Best Friend
39% of hiring managers and HR professionals use social media
sites to research job candidates
Of those, 43% have found something that cause them NOT to
hire that candidate.
Inappropriate photos or info (50%)
Drinking or drugs (48%)
Poor communication skills (30%)
Discriminatory comments (28%)
Lied about qualifications (24%)
EliRose.com -- @EliRoseSocial
According to CareerBuilder/Harris Interactive’s nationwide study published 6/27/13...
Friday, September 27, 2013
10. Social Media is a Recruiter’s Best Friend
19% of hiring managers and HR professionals found something
on social media sites that made them hire a candidate
Conveyed a professional image (57%)
Show s/he was well-rounded (50%)
Great communication skills (43%)
Great references given by other (38%)
EliRose.com -- @EliRoseSocial
According to CareerBuilder/Harris Interactive’s nationwide study published 6/27/13...
Friday, September 27, 2013
12. Using Social Media for Good
Ask for recommendations
Don’t be afraid to connect & network with potential businesses,
professionals and industry leaders
Follow on Facebook
Use Twitter lists
Create a G+ circle
Search hashtags
LinkedIn Groups
Showcase hobbies, awards, special projects, causes you support
Don’t hesitate to let your personality shine through
EliRose.com -- @EliRoseSocial
Friday, September 27, 2013
13. Social Media Best Practices
Use a clear photo of yourself for your bios
Fully complete your bio & description fields
Claim social media profiles using your real name
Be a consistent YOU across all platforms
Buy your own .com
Blog
Google yourself
EliRose.com -- @EliRoseSocial
Friday, September 27, 2013
14. Social Media Best Practices
EliRose.com -- @EliRoseSocial
Photo credit: Grammarly
Friday, September 27, 2013
18. Keep in Mind...
“The internet is written in ink”
Social media moves fast, and you don’t want to become the next
Buzzfeed sensation
Be prepared to stand behind anything & everything you publish
online
Words used aren’t the only thing that matters; spelling and
grammar are important, too, as do photos you post
EliRose.com -- @EliRoseSocial
Friday, September 27, 2013