Social Media Tips For Coaches - What Relationship Marketing Means For Your Small Business
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Social Media: “Feel The Love” – What Relationship Marketing Means For Your Coaching Business “92% of customers trust word-of-mouth above all other forms of marketing.” – Nielson’s Global Trust in Advertising Survey, 2012 Liz Provo, of Mass Marketing Resources, guides workshop attendees through an introduction to social media directed primarily toward solo-preneurs, self-employed professionals in the area of coaching. In the workshop, you’ll learn how social marketing is different from traditional marketing and begin to develop strategies around relationship marketing as part of your overall marketing plan. We’ll explore: • The pros and cons of using social media • Various social media platforms and related demographics • 10 common social media mistakes made by businesses and how to avoid them • 5 helpful tips when using the primary social media tools For more information contact Liz Provo at 413-539-7950 or log onto http://www.massmarketingresources.com
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Social Media Tips For Coaches - What Relationship Marketing Means For Your Small Business
- 1. Social Media Tips For Coaches What Relationship Marketing Means For Your Small Business Liz Provo, Mass Marketing Resources
- 2. About Me Self employed since 2001- Mass Marketing Resources Background in sales, marketing & customer service Early adopter of blogging, social media and email marketing Specialties include help for business owners who: Avoid technology, or are unsure of themselves Need help with project management, tasks, details Are highly creative but have trouble focusing, follow through
- 3. Where do your best clients come from?
- 4. Referral
- 5. Referral = Word of Mouth Marketing
- 6. Word of Mouth = Relationship Marketing Social media IS relationship marketing
- 8. Social Media Has Changed The Way Businesses Market Themselves Friends trust friends. Friends buy based upon friend‟s opinions. Website reviews (Yelp, Google, TripAdvisor, etc. Social media mentions, interactions, photos
- 9. Traditional Marketing Transactional - all about making the sale. Based on the 4 P‟s: Price, Product, Placement & Promotion Forced on consumer: Print ads, Radio/TV, direct mail, trade shows, billboards Direct selling/tangible
- 10. The Traditional Funnel Biggest effort $$$ on finding customers Convert (making the sale) Little effort spent on keeping the customer Source: Social Media Quickstarter – Constant Contact
- 11. Relationship Marketing Today‟s marketing is about relationships with our customers, clients and peers. Relies on of digital/internet marketing Focus on social media, „word of mouth‟ advertising, growing relationships Consumer driven
- 12. “Flipping the Funnel” – Joseph Jaffe (www.jaffejuce.com) Smallest effort on finding customers Convert = making the sale It‟s what comes after the sale that counts Social media (& email marketing) keeps them coming back – it’s the relationship that counts! Source: Social Media Quickstarter – Constant Contact
- 13. Social Media: The Pros & Cons PROS CONS Increases exposure Takes a lot of time to maintain well Builds brand loyalty Takes time to build Increases traffic to relationships & loyalty website Can‟t always control it Improves SEO (search easily as it‟s a 2 way engine optimization) relationship Measurable results You don‟t own the platform Free (DIY) or low cost Free doesn‟t mean it doesn‟t cost anything
- 14. Are You Ready For Social Media? Do you have a website? Is your marketing plan in place? Have you allocated sufficient time for upkeep and maintenance? Do you have the technical knowledge to create and use your chosen platforms?
- 15. Which Platforms? Choose a platform that you like Understand your demographics Go where your customers/clients are
- 16. Common Social Media Mistakes Jumping in without a plan Not following the rules, especially FB Choosing too many platforms Using incorrect lingo (hashtags on Choosing the wrong platforms Facebook, etc.) Starting out well, then abandoning Not understanding the importance of relationship building – promotion Setting up accounts incorrectly vs. conversation Not being yourself
- 17. The Big Players Facebook 163-mill. Users in US (people “like” your business, wide demographic) LinkedIn 77-mill. Users in US (very professional, decision makers, higher income, male/female equal) YouTube 800 mill. Users per month, (2nd biggest search engine, very wide demographic) Twitter 175 mill. Tweets/day in 2012, (can follow anyone) Pinterest 2.2 mill daily users, (newcomer, huge growth, large female users, very visual, 2nd to Facebook for purchasing power)
- 18. Facebook Create business page from personal profile, not as stand-alone, can invite personal friends, public Lock down personal page if desired Complete the About Us sections & include website Use tabs (Join My List, Photos, etc)
- 19. Facebook Design • New rules! • Cover photo CAN have Call To Action • No more than 20% text • Use cover photo to market • Keep important stuff to the right • Make profile pic recognizable
- 20. Attraction Know your audience! Learn what days & times get highest rates of interaction for your industry Early morning & evening – good Weekends – very good Worst day? Hump Day - Wednesday Schedule posts for time saving Maximize image impact by repositioning Put important content first – shorter posts get more engagement
- 21. Engagement post + video = 100% more engagement post + picture = 120% more engagement post + photo album = 180% more engagement Source: Facebook, “Best Practices for your Page and media strategy” (March 2012)
- 22. Maximize Engagement by As a person, “Like” businesses (check “get notifications” & “show in newsfeed” As a business, “Like” other businesses Liking posts Commenting on a post Sharing a post Replying to a comment – NEW! Must be timely for EdgeRank points! (Facebook‟s grader)
- 23. LinkedIn Complete profile using effective keywords – great SEO Add a picture – no shady silhouettes Join groups that align with your values & interests Tweak profile every so often Post a status once in a while
- 24. Grow Connections Invite by email Search “people” Scan “people you may know” frequently Tag connections Message 1 contact or a category Take it offline
- 25. Putting It All Together Start with what you control You OWN your website You RENT social media Repurpose/share content on SM (the spokes)
- 26. 5 Helpful Tips To Get Started 1. Start small. One SM platform done well is better than 3 done poorly. 2. Stay organized. Use a marketing calendar to guide you 3. Be consistent. Add social media links to your toolbar. You‟ll remember to check them frequently! 4. Be polite. Less promotion, lots of sharing 5. Be you. Find your own authentic voice. BONUS TIP: Get help if you need it to keep you on track.
- 27. Choose Management Wisely He built his first computer at age 9 He has 900 friends on Facebook He set up your wireless network in 2 minutes He‟s family – he works cheap THIS IS YOUR BUSINESS. Keep your social media professional.
- 28. What three things did you just learn?
- 29. More Resources Sign up for my newsletter for monthly marketing tips Subscribe to my YouTube Channel and watch tutorials Follow me on Facebook, Twitter and Pinterest Connect with me on LinkedIn Mass Marketing Resources http://www.massmarketingresources.com
- 30. Comments, Thoughts . . . . .