Networking can be done traditionally by attending paid events and conferences where you are introduced to others through mutual acquaintances or cold calling. Alternatively, online networking platforms like LinkedIn, Twitter, and Facebook allow you to connect with others, find events, and showcase your expertise through profiles, groups, recommendations and posts. While online networking has benefits of scale and reduced pressure, it also risks blurring personal and professional identities.

2. How Networking Works
Go to a networking event or conference (and
probably pay for it)
Introduction via mutual acquaintance
Cold-calling

3. Traditional Networking
Benefits:
Meeting people
Supported by traditional organizations
Challenges:
Can be hard for introverts
Hard to know if your efforts are on target
Can feel forced

15. Linked In
Basics
Profile
Groups
Companies
Search
Power of Connections
Recommendations & Expertise

16. Twitter
Great for event-based networking
Hashtags
Check-ins
Search by location
Search by profile information
Search all of Twitter for content

17. Facebook
Great if you’re already on it
Groups and events
Likely to merge personal and professional lives
Pros and cons
Privacy settings