Powerpoint presentation - The new Katy B

2. Key Research Findings

3. Consumer/Target Audience

4. Competitors

5. Current Position

6. Future Developments

7. Campaign Plans

9. Internationally acclaimed

10. Style icon – through young upcoming designers

11. Collaborations with artists out of her style

12. Endorsements

14. Future Consumer/Target Audience… Age group: 16-26 Creative, outgoing people Students/young professionals in the creative and media industry Seen in clubs, at festivals, gigs, exhibitions, street, park, markets, studios… Upto date on current media news (charts, exhibitions, club lineups…) Less mainstream magazine readers (Tank, Vice…) Uniquely style conscious Spend money on small luxuries Technically advanced Networkers – Online blogs…

15. What is your occupation? Survey Results… What music genres do you listen to? What network accounts do you have ? Which age group do you belong to? Where do you read up on news/events? Who do you look up to for style? Are you male or female? Where can you most likely be found at the weekend? What music video represents you most? What 3 things do you associate with the artist Katy B?

16. Competitors… Adele, Clare Maguire Jessie J, Ellie Goulding

17. Campaign plans… PHASE 1 Creating a larger fan base than the ones she already has in the UK Targeting a larger market through different medias: Magazines: Editorial spreads Interviews Websites: Involvement with website and twitter page Ad campaign: Endorsement with phone adverts, power drinks, Iphone app. Possibly sell at festivals, events. Clubs: Gig at mainstream club PHASE 2 Push her PR to an International base Interview with MTV Playground: Possibly conversations with Banksy, Damien Hirst, Hot sports person (someone in another field, this will gain collaboration of two different markets) Promotion in large media companies: Perez Hilton, Vogue US and UK, etc… US and European tours Create Katy B as more than a singer, as a style icon and brand through endorsement deals.

18. Possible Brand Partners/Collaborations…