2. CURRENT LANDSCAPE
ACTIVE APPS IN THE APP STORE
Total Active Apps: 282,979
Active Publishers: 58,044
COUNT OF APPLICATION SUBMISSIONS
This Month (Games): 2,161 (83/day)
This Month (Non-Games): 14.844 (571/day)
MOST POPULAR CATEGORIES
1. Books – 49,018 active
2. Games – 40,627 active
3. Entertainment – 31,382 active
4. Education – 22,167 active
5. Lifestyle – 18.701 active
Source: 148apps.biz 10/26/10
4. KNOW THY APP
Why did you make this app?
Who is your audience?
Are there other apps in the store just like
yours?
What makes your app unique?
“We don’t need anymore Fart apps. If
your app doesn’t do something
useful or provide some sort of
lasting entertainment, it may not be
accepted.”
7. Your app icon
sets the tone
for your app.
You want
consumers to
look at the
57x57 image
and instantly
know what your
app is about or
whom your app
is for.
MARKETING MATERIALS - ICON
All of the above icons are easy to distinguish.
The icons below don’t tell me anything.
8. MARKETING MATERIALS – APP
DESCRIPTION
Put the most important aspect of your
app in the first sentence
Don’t overdo it
Localize for language
Pull quotes or user reviews
Highlight what makes your app different
and/or better than the competition
9. MARKETING MATERIALS –
KEYWORDS
100 CHARACTER LIMIT
Don’t Use Spaces
Don’t duplicate – take out title of app and your
company name
No duplicate words or phrases
Weight Loss and Wight Tracker
Just us “Weight, Loss, Tracker”
No competitor app names
No copyright
And of course there is always an exception to the
rule..
13. MARKETING MATERIALS -
SCREENSHOTS
VIDEO TRAILER
Create a short (No longer than :90 seconds)
video showing how your app works
Be Creative!
Examples to check out when you get home:
You Tube:
Bolt Creative
SMULE
Tapulous
Digital Chocolate
14. Website
Put video, link to
app, and all other
important info
right on the
homepage of your
site
16. BEFORE YOU SUBMIT TO THE
STORE
THINK AHEAD
Insert Code into your app NOW
Analytics
FLURRY
Request Users to Review
Apperator
Chomp
Run Media?
AdMob
Flurry App Circle
TapJoy
18. PR STRATEGY
Determine your INFLUENCERS!
App Reviewers
148Apps
SlideToPlay
Appolicious
TUAW
AppAdvice
100s of sites/bloggers…..
Targeted Press That Reaches Your User
Parenting
Business
Gaming
Tech
Sports
19. PR STRATEGY
Press Release
Pitch Email
Press Kit
Photos
Link to Trailer
Link to Website
DOWNLOAD CODES
Every time a new
version of your app is
approved, you get 50
download codes
Each code only works
for 30 days
Only pull codes when
you need them – or 10
at a time
Don’t randomly send
them out, have bloggers
ask you for them
Do give-aways with
popular sites, ie
SlapApp.com
20. PR STRATEGY
PR IS NOT A ONE TIME EVENT
YOU NEED TO BE
CONTINUALLY PITCHING
YOUR APP
23. CLIMBING UP THE CHARTS
PAID MEDIA
1. Pay Per Install
2. In-App Advertising: Banner
Ads/Text Ads
3. Top 25
4. Online Banners
5. Going Free!
24. CLIMBING UP THE CHARTS
Pay Per Install Campaigns
Minimum = $0.50 per install or higher
Typical Ad Campaign you would see CPA at $2.00
PROS: Lots of Downloads
CONS: Might not get a lot of actual
users
25. CLIMBING UP THE CHARTS
In-App Advertising
Text & Tile Ad
Banner Ad
CPC = $0.15
CPA = $2.00
26. CLIMBING UP THE CHARTS
PROS: Slingshot your app into the top of your category and TOP
CONS: Only good for FREE apps.
TOP 25
32. NOW WHAT?
Listen to your users
Play with the pricing
Update the app often
Change your icon
Update your description
Keep pitching to press!
Don’t give up