Clarity of offer refers to ensuring all elements of a facility or organization's program - including products, services, communications, and environment - are consistent and work together to achieve the stated goals. It provides efficient communication with consumers. Achieving clarity of offer involves a 4-step process: 1) gathering information on industry, consumers, competition and objectives, 2) establishing a marketing philosophy and criteria, 3) defining the key program elements, and 4) managing personnel, schedules and budgets to implement the program elements cohesively.
3. CLARITY OF OFFER “Clarity of Offer is the state of being clear, where all elements of the programme of any facility and/or organization are consistent with and supportive of each other and work in harmony towards a stated end. Clarity of Offer ensures efficient communications with the consumer. Clarity of Offer is the continuous integrated expression of a given statement in the marketplace and is expressed in each of the following elements within a given facility namely: Products, Service, Communications, and Environment”
4. CLARITY OF OFFER “Marketing is the aggregate of activities necessary to develop relationships and influence perceptions to a planned end”
5. CLARITY OF OFFER Its originsCN Tower How it works4 Disciplined Steps The benefitsControl, Clarity
6. CLARITY OF OFFER Step One Information Gathering Step Two Decision Framework Step Three Program Elements Step Four Management
