2. Using Media to
Create Social Impact
Awareness Engagement Action Change
Audiences
Partners
Communities
Story/Content
Designed Experience
Calls to Action
linasrivastava.com | sheffield doc/fest | flipping the model
3. Every movement | campaign | community needs
+ cohesive narrative
+ shared goals
+ common identity
+ collaborative action
+ stewardship
Building and Sustaining Communities
linasrivastava.com | sheffield doc/fest | flipping the model
5. “Flipping the Model”
+ Strategies developed alongside film / media
development and production
++ Social impact / Calls to Action
++ Cross-platform design
++ Audience engagement
linasrivastava.com | sheffield doc/fest | flipping the model
6. + Community-centered participation
+ Move beyond awareness
+ Platforms that are culturally appropriate
+ Respect, Resonance, Relevance
+ Intentionality
+ Agility
Essential Elements for Social Impact Models
linasrivastava.com | sheffield doc/fest | flipping the model
7. + Corporate Sponsorship
+ Audience Funding | Crowd sourced Funding
+ Crowd sourced Production
+ Philanthropic Funding
++ Film Philanthropies
++ Foundations Supporting Underlying Issues
++ Impact investment funds
+ Income Revenue models
+ Venture Capital | Private Equity
Financing Models
linasrivastava.com | sheffield doc/fest | flipping the model
8. Challenges
+ Need to flip the model of funding:
+ Social action, cross-platform, audience
engagement need funding earlier in the process
linasrivastava.com | sheffield doc/fest | flipping the model
9. linasrivastava.com | sheffield doc/fest | flipping the model
Lessons learned
+ Strategic planning needs to be done earlier in the process
+ Pay attention to experience design
+ Build strong, cross-sector teams
+ Impact planning and measurement are a specialized skill
+ Not every issue documentary has to be an “activist” movie
