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Laura Merling, Stretta Group
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Laura Merling [email_address] @magicmerl

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Seven Steps to API Success

Notas del editor

  1. What information assets do you have? Reviews, images, recipes, aggregate statistics What service(s) do you provide? What can’t you do now that you wish you could do? improve search on our site partners who want to buy our content add a product to the shopping cart w/o leaving the page create custom widgets What do your partners need from you? What parts of your business do you spend a lot of time and money on? Partner integration Custom feeds batch reports
  2. Why, Who, and What Why are you building an API? Increase Revenue, Drive Innovation, Reduce Cost of Business, Business Transparency Who do you think is your audience? Consumer, Developer, Supplier, Analyst What do you want to build platform (eBay, Facebook), distribution channel (BBY, NYTimes, Hoovers)
  3. Why, Who, and What Why are you building an API? Increase Revenue, Drive Innovation, Reduce Cost of Business, Business Transparency Who do you think is your audience? Consumer, Developer, Supplier, Analyst What do you want to build platform (eBay, Facebook), distribution channel (BBY, NYTimes, Hoovers)
  4. What information assets do you have? Reviews, images, recipes, aggregate statistics What service(s) do you provide? What can’t you do now that you wish you could do? improve search on our site partners who want to buy our content add a product to the shopping cart w/o leaving the page create custom widgets What do your partners need from you? What parts of your business do you spend a lot of time and money on? Partner integration Custom feeds batch reports
  5. What information assets do you have? Reviews, images, recipes, aggregate statistics What service(s) do you provide? What can’t you do now that you wish you could do? improve search on our site partners who want to buy our content add a product to the shopping cart w/o leaving the page create custom widgets What do your partners need from you? What parts of your business do you spend a lot of time and money on? Partner integration Custom feeds batch reports
  6. Do you need to make money on this? What about ad’s Traffic Revenue share Support
  7. Do you need to make money on this? What about ad’s Traffic Revenue share Support
  8. Data retention (regulated vs non-regulated) use of content Ability to include ads (ECD) US only access to content? ECD has license to include in an App Directory, and to use for advertising Rights to monitor API/use Commercial use (no rev share) User is limited to one development and one production API Key per person. User shall not perform or permit storage of ECD's data using the API unless it has received ECDs prior written approval. ECD reserves the right to limit the volume of inquiries placed at any time. Access to your Hoover's API development key is available for three months. Attribution and branding The default level is 250 calls per day in the development environment, but we review requests to adjust this limit on a case-by-case basis. One key only per application/service No limits; base increase in limit on traffic sending back to site or based on general user interaction
  9. Can’t use to save a life…
  10. What do you have?
  11. What do you have?
  12. What do you have?
  13. What do you have?
  14. What do you have?
  15. What information assets do you have? Reviews, images, recipes, aggregate statistics What service(s) do you provide? What can’t you do now that you wish you could do? improve search on our site partners who want to buy our content add a product to the shopping cart w/o leaving the page create custom widgets What do your partners need from you? What parts of your business do you spend a lot of time and money on? Partner integration Custom feeds batch reports