Business opportunities in the FoodSegment

1. You Have A
Dream.....The Dream
has come in the womb
of the universe...It is
the responsibility of
the Universe to fulfill
the dream... the
universe conspires to
achieve your dreams

3. ETHNIC FOOD
OPPORTUNITY
Billion Population.
1.4
200 Million Consumers.
Young Population with high disposable
Incomes.
Retail Infrastructure.
Changing Food Habits.
Move Towards packaged,Branded Products.

4. Anything Between Bun Sells

5. Why Vada Pav?
Food.
Fast
Mobile Food.
Tables/Chairs.
No
Plates/ Spoons.
No
PotatoWheat....Universal
Appeal.
Spices...Ethnic Appeal.

6. Why Brand Name Goli?????
Goli Kha
Aaj
Mumbai
The
Lingo
Pre-Fried
Version.

7. First Store Of Goli Vada Pav
Store Opened in
First
2004
Signifies: Hotness
Red
White Signifies: Hygiene
Green Signifies: Spicy

8. Landmark Store

9. Process

10. Goli Products

11. Sourcing Distribution
Frozen Vadas packed in cartons are sent through Reefer van
to 'Goli Kitchen' which is also a cold room where it is again
stored till the time it is need to be sent to Goli stores across
country.
In the kitchen, chefs from five-star hotels and street carts of
Mumbai rub shoulders, lending Goli a uniqueness that sets it
apart from its competitors.
Also, pav is not a costly part of the product as Vada is, so it is
locally sourced from the bakers in the city where stores are
located.

13. Franchisee Operations
Super Fast Expansion: 300 Stores in 3 Months
Challenge:Booming Real Estate Prices in Mumbai
Solution:Collaborating with rented roadside Aarey kiosks
present, company has outlets in 75 different locations in the
At
country.

15. Nashik
Aurangabad
Jalna
Nanded
Dhulia
Jalgaon
Ahmednagar Shift to Tier 2 Cities
Latur
Beed
Jalna
Parbhani
Nagpur

17. MARKETING
Initial stages their stores' shopboards had Goli written in small font and
Vada-pav in bigger font.
Unique look to one of its brand element, the logo of the company.
Goli mascot, a man with a topi and mustache, symbolizes the chain's
'desiness', taken with a pinch of Maharashtrian style.
interiors consisted of using red and white combination of tiles for the
Goli
interiors of the store which people started to associate with Goli brand
name.

18. Branding Initiatives
engaging customers with social media by
ensuring its presence over social networking
sites like facebook, twitter etc.
Vada-pav+ cutting chai+aamchi Mumbai =
awesomeness.
Ganpati.
Goli
company gave CDs to Auto drivers to play it in
their Auto while they are driving
slogans like Goli Goli Goli... Vadapav Goli
during the train schedule announcements at
Mumbai local railway stations.

19. Mumbai Meri Jaan
Text

23. Vada Pav+ Chai=
Mumbai

24. VentureEast
With assets of over $300 million under
management,VenturEast focuses on high-growth, small
and medium enterprises and has offered financial
support to 50 projects in technology, healthcare and life
sciences and other emerging sectors. There are very
few organized players in this business.

25. Tie Up With VentureEast
Invested $4.7 million, or Rs 21 crore in Goli Vada Pav.
Replicate the success enjoyed by Jubilant Foodworks.
Selected VenturEast because of their pedigree, approach and ability to
understand our business.
Funds will be used to improve managerial capabilities and also for brand
building.
up Training Centre's and MIS Systems.
Set

26. CONCLUSION