my business trends for online marketing 2012. You'll find 12 Trends with deep impact potential for your social & online marketing world. Let's start a dialog about the changes in the marketing world: My Thesis, marketing evolution : crowd based marketing for business brands and services. I hope you'll enjoy my trends and i would appreciate it to start a fruitful discussion about online marketing trends.

1. myTrends 2012
online marketing
written by maik lange
Tweet me @webjets

2. myTrends 2012
Online TrendScout
Blogs News
Online Meetings
Conferences
TV
find Potentials, new Services, new Demands, major Shifts
Interviews
Check the Online Marketing Pulse!
eBooks
Magazine
Discussion
Search
Social Stream
Daily Business

3. myTrends 2012
Success = (Product + Online Service) x Crowd Engagement
Time
My Thesis:
 Marketing Evolution
Crowd based Marketing
Resource based View
Market based View
1950
1980
2010

4. myTrends 2012
12*/2012
*without warranty

5. -1- myTrends 2012
Visibility Fight!
SEO
Social Networks
SEM
News
Apps
Video
Places
http://www.carilliontech.com/wp-content/uploads/2010/09/SEO_Competition_Analysis.jpg

6. -2- myTrends 2012
Social Storyteller & Supporter
good stories
have always
a happy end!
Authenticity & Motivation

7. -3- myTrends 2012
Social Platforms & Networking!
1 Billion Facebook-User Oct 2012
Source: Socialbakers.com
http://www.elephantjournal.com/wp-content/uploads/2010/05/Socialnomics.png
Scale & Speed

8. -4- myTrends 2012
Online Diseases!
keep an eye on your lifebalancecard
Digital Burn Out
Social Mobbing
Office Diseases

9. -5- myTrends 2012
Big Data & Social Analytics
identify the right demands & decisions
BIG DATA
Analytics ECG HeartBeat

10. -6- myTrends 2012
Jobs with Potentials 2012!
Online Performance Manager
Community Builder
Social TrendScout

11. -7- myTrends 2012
Online Media ADS Investment
SEO, SEM, Facebook, Youtube, Linkedin,
Twitter, Games, Mobile Apps…
Source: http://www.xplant.net/wp-content/uploads/2011/12/keyword-trendscout.jpg
Visibility
Attention
Engagement
Leads
Reach
Conversion Goals

12. -8- myTrends 2012
Mobile: Apps & Commerce
first location based services
Social Local Mobile
App Solutions
Mobile NFC meets
City Marketing
Mobile Coupon Services
M-Commerce Trend Potential Germany

13. -9- myTrends 2012
Video Marketing
TV + Online Video Platforms = Social TV
Online Video Facts in Germany
Source: http://www.youtube.com/watch?v=COvrf6NoCog

14. -10- myTrends 2012
Partnering & Networking
Find Best in class partner for your Bussines Objectives
Research & Market Analysis
Campaign & Storyboarding
Content & Digial Asset Production
Social Networks Marketing & Development
Performance & Social Community Building
Mobile Marketing & Development
Monitoring & Analytics
SEO, SEM …
…
…

15. -11- myTrends 2012
Social Media Culture meets
Company Culture

16. - 12- myTrends 2012
Big Picture Online Marketing 
Think in smart Loops
online business is alive!
is your marketing plan
alive?

17. myTrends 2012
Augmented Reality  YouTube Playlist
3D Mapping projection  YouTube Playlist
Video Production & Promotion  http://tubemax.tv/
Virtual goods & 3D Animation  http://www.xgoods.net/
Mobile Trends  Blog
Digital Music  http://soundcloud.com/maik-lange
Social Platform Trends: Pinterest  Tips & Best Practice Blog
my trend projects 2012?
Social Projects “SEO Studenten Workshops”  Project Berlin
YouTube Video Marketing  Blog
Social Crowd Innovation Ideas  Blog

18. myTrends 2012
Thanks for your
Attention
Contacts: maik lange
Tweet me @webjets