17. Female: Sweet Spot 30-39 Very likely to have kids More likely to have young kids They have variable incomes & variable education Top Online Activities: Very active email users and searchers Enjoy sharing content such as e-cards Key Influencers: Friends and Family 3 rd- party trusted sources (TV personalities maintain high impact) Example: DQ
18. Women are more likely than men to search for Cakes or Birthday Cakes Source: Microsoft AdCenter 8x Our Audience is “searching”
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20. SEO Integration Two things: Show them keyword research…they’ll bite Show how people are using the site now