The document discusses using social media tools for marketing oneself. It defines social media as a way for people to communicate and share user-generated content online. Some key social media platforms are mentioned like Facebook, YouTube, and LinkedIn. The document encourages using multiple social media channels and platforms to market oneself professionally and engage with communities. It also provides tips on using social media effectively for job searching, networking, and professional development.

1. 1
MARKETING YOURSELF
THROUGH
SOCIAL MEDIA TOOLS
Prepared and Presented by: Loay Qabajeh

2. What IS Social Media ?
www.trainer.ps

4. What Is Social Media

5. What is Social Media ?
 Way of communicating
where there is interaction
between people online with
a user-generated content.
 Migration from Web 1.0 to
Web 2.0
 Web 1.0 : Static websites and
read only content
 Web 2.0 : Participatory websites
and read-write content.

6.  Online content created by people.
 A shift in how people discover, read, and
share news, information and content.
 Moving from monologue (one to many)
to dialogue (many to many)
 Changing people from content readers
into contributors and publishers
 Does not require expensive equipment
or a government-granted license
What is Social Media?

9. What is Social Media? Why Should You Care?
 Platform for spreading your message
 Community engagement tool
 Brand-builder
 Partnership opportunities
 Listening tool
 New audiences
?

10. What should you be doing on social media?
 Listening
 Conversing
 Answering questions
 Customer service
 Educating
 Sharing
 Asking for action
 ?

11. Why social media?
It’s easy and it’s worth it.
 Gain supporters
 Build your brand
 Everyone’s doing it. Literally.
 It only takes a few hours a week to maintain a
steady presence.
 The sky is the limit. Or at least 140 characters long.

14.  Organization
o Technologies.
o New ways to reach our audiences
o New opportunities for communication
 Promotion
 Alternative to advertising
 Peer recommendation (word of mouth)
 New ways to work with audiences
 Feedback
• Tells us what people are saying about our initiatives
• Helps us improve, through listening to our audiences
What does social media do for us?

15. Youth Leaders in the Eyes of SM
 Strong writing skills & knowledge of writing
online to audience.
 Extensive understanding of social media
channels (Facebook, Twitter, Youtube, etc.)
Experience running a community or fan site.
Experience in creating digital content.
Experience in analyzing community sentiment
& growth

16. » Social Networking
 Facebook, MySpace, Classmates, Friendster, Bebo, Orkut,
Hi5 , Google+
 LinkedIn, Plaxo, Xing, cofoundr, naymes
» Blogging
 A blog (or 10) for every subject ( Word Press, Blogger , ..)
 Twitter (micro-blogging)
» Photo / Video sites
 Flickr, Photobucket, YouTube
» Bookmarking sites
 Del.icio.us, blogmarks, dogear
» Groups
 Google, Yahoo!, etc.

18. Social Media with Youth Initiatives
Be Interesting!
Expect no privacy
Stay in character - ALWAYS
Watch first and follow the accepted form
Do not advertise or ask for help
immediately
Give first, receive later
Alliance partners – help each other

19. Social Media…Myths & Truths
» I do not have the time.
» It’s a time-waster.
» Social networks are for children and teenagers.
» It’s just a fad ‫.بدعة‬
» Social media returns are poor and small .
» Social media replaces my other promotion activities.

21. How to take advantage of Social Media’s diversity
» Do not put all your eggs in the same basket
. ‫» العديد من األدوات بشكل متكامل‬
» Focus on more targeted tactics
.‫» استخدام أدوات مختلفة للتميز‬
» Aim for the long term.
.‫» االستمرارية والمتابعة على المدى البعيد‬
» Be opportunist
‫» استغالل الفرص‬

22. A day in the life of Social Media

23. Who needs Social Media & WHY
www.train
er.ps
Journalists Students Educators
Business Entrepreneurs
Owners

24. Are you there ?
12
10
8
Facebook
6 Twitter
Youtube
4 Linkedin
2
0
Users # www.trainer.ps

25. This Workshop
 Use effectively job search sites and portals.
 Preparing an online resume ( visualcv.com)
 Marketing through Social networks ( Facebook,
Twitter , Youtube, ..).
 Marketing through Professional networks ( LinkedIn,
BeKnown, BranchOut, ..).

26. The Challenge
To BE OR NOT TO BE

27. Google Me.
27

28. Recruitment Steps in Palestine
Searching Writing
for a job Resume
Online
Application Interviewing

29. Where to know about job vacancies
29
 Personal Contact (Friends / Family /neighbors )
 Alumni / College’s PR office
 Career / Employment Fairs
 Advertisement in local media (Newspaper/Radio/TV )
 Internet Resources , Social Media
 Governmental recruitment bureaus
 Business recruitment bureaus
 Employer’s HR department
 Professional associations and Labor unions
 Others ( suggest )

30. Universities, Companies , Organizations
30
 http://jobs.ppu.edu/
 https://ritaj.birzeit.edu/ecareers
 http://career.najah.edu
 http://jobs.unrwa.ps
 http://jobs.undp.ps
 http://e-career.wataniya.ps
 httP://ecareer.paltel.ps
 http://masader.ps/p/en/view/jobs

31. Educational Sample
31

32. Educational Sample
32

33. NGO Sample
33

34. UN Sample
34

35. Palestinian Jobs
35
 www.jobs.ps
 www.jobber.ps
 www.ejob.ps
 www.shobiddak.com
 http://paljobs.blogspot.com
 http://www.gpc.pna.ps
 httP://www.diwan.ps
 http://www.sptechs.com
 www.englishpal.ps

36. 36 Searching for a Job

37. What can you Do on
37

38. All in ……
38
Self Development
Follow up Preparing Searching
with your for a job
Employers Resume

39. Click and Check
39
Search by Category
Top 5

40. Employee Vs. Employer
40

41. How your Resume Look Like
41

42. Manage Your Account…
42

43. 43 www.Jobs.ps

44. You can do at
44
(1) • Create An Account
(2) • Update Your Profile

45. 45 How to put your resume on line

46. Being Online …
46
Jobs.ps Linkedin.com Visualcv.com

47. www.bayt.com … Public Profile
47

48. Many Ways to Use Facebook Professionally
48
Selective Friends Business Groups
Professional
Profile
Edit preferences Business Events

49. Facebook … Be Professional
49
Branchout.com
Beknown.com
Telent.me

50. www.branchout.com
50

51. www.beknown.com
51

52. 52
• LinkedIn is the world’s largest professional
network
• Over 120 million members
• Growing rapidly

53. Where to go …
53
• www.Linkedin.com
• http://www.youtube.com/user/LinkedIn
• http://learn.linkedin.com/

54. Controlling your digital identity
54

55. www.trainer.ps