Elderly commuters and train users are not utilizing the technology available around the station, specifically the self-service machines leading to increased congestion within the ticket office. Moreover there is clear confusion over which machines provide certain services and there is a lack of data provided to the general public. Results in: Distinct separation between elderly and younger commuters Stress and confusion for customers Added station congestion Waste of resources and technological development Added stress and confusion on customers

1. RAILSENS
E
Fast, accessible and understandable
ticketing

2. Research Findings:
Some key themes from Emphatic Conversations and Field
Observation
Elderly disillusioned and disconnected with
technology
Research
Findings
Elderly lack confidence and trust in
technology
Paranoia amongst elderly/middle
aged around making mistakes with
technology and delaying other
users
Products are ergonomically
unsuitable
Interface design often lacks
simplicity and involves too
much information to process.
(Interaction Issues)
Confusion around locating
different station services
Traditionalism amongst elderly

3. The Problem Identified:
User Group: Elderly commuters/elderly station users
Location: Canterbury West Train Station, Kent, UK
Time: (Hours of Station Operation – particularly midday)
Problem Description:
Elderly commuters and train users are not utilizing the technology available around the station,
specifically the self-service machines.
Problem Generates:
 Distinct interaction separation between elderly and younger commuters
 Stress and confusion for customers
 Increased Station Congestion
 Technology in place has become obsolete for elderly interaction

4. KCC Challenge Identified:
Inclusivity of the Train station:
 Currently there is a sense of “social stratification” where the majority
of elderly are seen as those who will use the ticket office and those
who are younger will use the Self-Service machine.
 There is physical access and social access available to all
commuters however there is a lack of access to information for
those who are older that don’t understand how to use the modern
technologies available.
 Overall this means that the elderly cannot purchase a ticket as fast
as others or use the self-service at all. This can lead to commuters
missing trains and having a negative station experience.
Goal of our project:
 Our solution shall focus on removing this lack of information access
by simplifying the use of technology. This will remove any social
stratification, allowing all commuters to travel easily and efficiently.

5. The Solution:
The Concept:
Scanning technology – scans wearable technology worn by the user
Registration system – machine identifies the user and suggests their most common routes
Using iris scanning technology, the user can choose what option to select via there eyes removing need for physical contact
Scanning
Ribbon
Iris Scan Technology
Light used for
aesthetics/attraction
Monitor to display
additional station
information
Screen/Monitor

6. The Solution:
Wearable Device Prototype:
Light effects to improve usability:
 Reactive light is located on the wearable tech
 Green light indicates a positive scan
 Red Light indicates a negative scan/error – if this happens the machine will flash
alerting staff for assistance
Materials:
 Polymer and metal models
 Adjustable for multiple wrist sizes
 Possibility of rolling out technology to alternative products e.g. jewelry,
watches

7. Anthropometrics:
Anthropometric estimates for British adults
MALE FEMALE
Dimension (mm) 5th %ile 50th %ile 95th %ile
A Hand length
173 189 205
159 174 189
B Palm length
98 107 116
89 97 105
C Thumb length
44 51 58
40 47 53
D Index finger length
64 72 79
60 67 74
E Hand breadth
78 87 95
69 76 83
F Wrist Diameter
178 190 203
153 166 178

8. Anthropometrics:
A
B
E
F
C
D

9. The Solution:
Advantages
 Removes need for complicated data input/interactions
 Significantly quickens interaction
 Saves costs and environmental factor of printing tickets
 Highly Compatible
How it solves issue
 Elderly no longer need to analyze high portions of data
 User friendly – comforting intuitive service which assists
rather than confuses
 All services encompassed in one machine

10. The Solution:
Sustainability:
 Power is sourced from solar panels and kinetic energy generated from the station
operations
 Machine is constructed from recycled polymers and metal materials
 Service incorporates a high intelligence sensor which allows the machine to operate
in a low-energy standby mode if it is not being operated by a user
 Saves the need to use card/paper for distributing traditional tickets
Limitations:
 Privacy concerns
 Extensive Costs
 High Energy requirements
 Experts and assistance needed
 Risk ticket office becoming obsolete – reducing employment opportunities

11. Implementation Map:
Canterbury West
Station Current Floor
Plan:
Canterbury West Station
Proposed Floor Plan:

12. Marketing and Promotion:
Marketing and promotion
Poster advertisements Distribute the wristband as
part of a community
scheme
Electronic/Online
Advertising
Bus station
promotions – target
at elderly
Attraction offer with
discount (EG London eye)
Sponsors
TV, Radio, internet, leaflet
adverts
Price reduced 1/3 for
students or elderly
Colours, logos, design
elements and fonts.
Target audience- general
public that uses public

13. Marketing and Promotion:
Public services, schemes and spaces

14. Marketing and Promotion:

15. Development:
 Test with a free trial
 Correlation towards other
station services
 Simple Packaging
 Provide extensive
customer service
 Sale for a limited of time on
pre-launch
 Pricing – affordable cost

16. Thanks for listening
We welcome your questions….