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1
September, 2012
Agenda

1. Company overview
2. Main business divisions
       Car rental
       Fleet rental
       Seminovos
3. Consolidated
4. Debt and cash
5. Appendix
       Brazil – Macroeconomic scenario
       Earnings release 2Q12

                                                  2
Company: milestones



Phase I – Rise to #1                      Phase II – Expansion                     Phase III – Reaching Scale


1973 – Founded in Belo Horizonte/MG       1984 – Expansion strategy by             2005 – IPO: market cap of US$ 295 mm
                                          adjacencies: Franchising
Late 70’s - Acquisitions in the                                                    2011 – Rated as investment grade by
Northeast of Brazil                       1991 – Expansion strategy by             Moody’s, Fitch and more recently S&P
                                          adjacencies: Seminovos
1981 – Brazilian car rental leader in #                                            2012 – ADR level I
of branches                               1997 – PE firm DL&J enters at a market
                                          cap of US$ 150 mm                        08/30/2012 – Market cap pf US$3.6 bi
                                                                                   with ADTV of R$34.9 million
                                          1997 – Expansion strategy by
                                          adjacencies: Fleet rental




   1973                        1982       1983          1990             2004      2005                   2011




                                                                                                                          3
Company: integrated business platform




   58,436 cars                                                     31,412 cars
   3.1 million clients                                             699 clients
   253 locations                                                   343 employees
   4,057 employees

                                        Synergies:
                                    bargaining power
                                    cost reduction
                                    cross selling




    13,389 cars                                           66.6% sold to final consumer
    201 locations in Brazil                               71 stores
    48 locations in South America                         951 employees
    34 employees




This integrated business platform gives Localiza flexibility and superior performance.
                                                                                                             4
                                                                                         Based on the 2Q12
Company: Business platform divisions


Car rental                       Franchising                    Fleet management             Used car sales


Localiza car rental rents to     Supplementary business,        Total Fleet, offering        Support area, with the
individuals or businesses        with the purpose to expand     customized fleet for terms   objective to sell the
at airports and other            the brand’s network.           of 2-3 years.                Company’s used cars and
locations.                                                                                   add know-how in buying
                                                                                             cars and to estimate the
                                                                                             residual value.




The traditional backbone of      Franchising is seen as a       Total Fleet is seen as an    As a support business
Localiza. With its giant fleet   primarily strategic business   additional business that     activity, Seminovos enables
that gets renewed annually,      by management – the            generates value by           the sell 70% of used cars
it lays the foundation for all   revenues generated are         leveraging synergies         directly to the final
scale effects captured by        low, however brand and         created by the integrated    customer, thereby
the group as a whole.            network expand at              platform approach.           maximizing the residual
                                 minimum capital                                             value of used rental cars.
                                 expenditure.

                                                                                                                           5
Financial cycle

                                                                                                           Net car sale revenue
                                                   1 - year cycle
                                                                                                                      $26.4


                                                        Revenue



            1      2    3     4      5         Expenses, interest and tax             8       9   10    11       12


    $27.5
Car acquisition

                                                          Fleet Rental                 Seminovos              Total
         2011                                           per operating car           per operating car        per year
                                                         R$          %               R$          %             R$
        Net Revenues                                       19,1      100,0%            29,2     100,0%            48,3
        Cost s                                              (7,4)    -38,7%              -         0,0%           (7,4)
        SG&A                                                (2,7)    -14,1%             (2,8)     -9,6%           (5,5)
        Net car sale revenue                                                           26,4       90,4%           26,4
        Book value of car sale                                                        (25,7)     -90,0%          (25,7)
                                             EBITDA          9,0        47,2%            0,7       2,4%            9,7
        Depreciation (vehicle)                                                          (2,0)     -6,8%           (2,0)
        Depreciation (non-vehicle)                          (0,3)           -1,6%                                 (0,3)
        Interest on debt                                                                  (2,4)    -8,2%          (2,4)
        Tax                                                 (2,7)      -14,2%              1,1      3,8%          (1,6)
                                         NET INCOME          6,0        31,5%             (2,6)    -8,9%           3,4

        NOPAT                                                                                                     5,2
        ROIC                                                                                                    18,9%         Spread
        Cost of debt after tax (CDI+1,5%)                                                                        8,6%         10,3p.p.
                                                                                                                                         6
Financial cycle

                                                                                                 Net car sale revenue
                                                 2 - year cycle
                                                                                                           $26.3


                                                    Revenue



            1     2    3    4       5      Expenses, interest and tax        20      21   22    23   24


    $36.1
Car acquisition
                                                     Fleet Rental              Seminovos              Total
                                                   per operating car        per operating car        per year
         2011                                       R$          %            R$          %             R$
       Net Revenues                                   16,3      100,0%         28,6     100,0%            44,9
       Costs                                           (4,2)    -25,8%           -         0,0%           (4,2)
       SG&A                                            (0,9)      -5,5%         (2,3)     -8,0%           (3,2)
       Net car sale revenue                                                    26,3       92,0%           26,3
       Book value of car sale                                                 (24,9)     -90,0%          (24,9)
                                        EBITDA        11,2          68,7%        1,4       4,9%           12,6
       Depreciation (vehicle)                                                   (4,2)    -14,7%           (4,2)
       Depreciation (non-vehicle)                      (0,1)        -0,6%                                 (0,1)
       Interest on debt                                                           (2,0)    -7,0%          (2,0)
       Tax                                             (3,4)       -20,6%          1,4      5,0%          (1,9)
                                    NET INCOME          7,7         47,5%         (3,4)   -11,7%           4,4

       NOPAT                                                                                                5,8
       ROIC                                                                                               16,1%    Spread
       Cost of debt after tax (CDI+1,5%)                                                                   8,6%    7,5p.p.
                                                                                                                             7
Rental revenues evolution

Localiza’s rental revenues at constant prices

                                                    6.4%
                                            CAGR: 1                      1,483.5
                                                                                         1,720.9

                                                     1,156.6   1,168.4
                                819.3      943.2
          594.0      692.7
                                                                              16.0%


          2004       2005       2006        2007      2008      2009      2010            2011



Sector’s revenue at constant prices

                                            CAGR: 5.8%
                                                                         5,412.0     5,690.0
                                                     4,668.0   4,827.7
         3,841.6    3,876.7    3,995.7    4,265.2


                                                                                  5.1%


          2004       2005        2006       2007      2008      2009      2010           2011

  GDP      5.7%        3.2%      4.0%       6.1%       5.2%     -0.3%      7.5%           2.7%
                                                CAGR:4.0%


                    In 2011 the Company grew 5,9x GDP and sector 1,9x.
                                                                                                   8
Spread

     24,80%
                                            21,25%
                     18,70%
                                                                 17,03%                                    16,94%               17,12%
                                                                                                                                                    15,10%
         11.2p.p.
                             7.8p.p.               12.9p.p.                            11,54%
                                                                          8.2p.p.                                    9.6p.p.              8.5p.p.             8.1p.p.
     13,60%                                                                                    4.0p.p.
                     10,90%
                                             8,40%                8,84%                7,59%                                     8,60%
                                                                                                            7,33%                                   7,05%

       2005           2006                   2007                 2008                 2009                 2010                 2011            1H12
                                                                                                                                               annualized

                                             Cost of debt after tax                                               ROIC
                                                                  2005         2006           2007           2008           2009          2010        2011        1H12 a
Average capital investment - R$ million                           606.3        986.2        1,137.5        1,642.3         1,702.3       1,984.6     2,445.3      2,645.6
NOPAT margin (over rental net revenues)                           37.0%        34.5%           36.9%         32.1%*            21.9%      28.6%       28.9%       24.9%*
Turnover of average capital investment
(over rental net revenues)                                         0.67x        0.55x           0.58x          0.53x           0.53x       0.59x       0.59x        0.61x
ROIC                                                              24.8%        18.7%           21.3%          17.0%            11.5%      16.9%       17.1%        15.1%
Interest on debt after tax                                      13.60%        10.90%           8.40%          8.84%            7.59%      7.33%       8.60%        7.05%
Spread (ROIC – Interest after tax) - p.p.                          11.2          7.8           12.9            8.2             4.0          9.6         8.5             8.1


                      ROIC and spread reflect the Company’s competitive pricing strategy.

                                                                                                                                                                              9
                                       * Excludes additional fleet depreciation, following the concept recommended by Stern Stewart
Competitive advantages: 38 years of experience in managing assets




                            Profitability comes from rental divisions



                                      Renting cars                      Selling
Raising       Buying                                                     cars
money          cars
  $


                                                                        $



                               Cash to renew the fleet or pay debt



                                                                                  10
Competitive advantages: raising money



      Raising     Buying                                                                       Selling
                                               Renting cars
      money        cars                                                                         cars




National Scale        brAAA S&P                                                           brA S&P
                                                                    brA- S&P
                    Aa1.br Moody’s       A (bra) Fitch                                 A- (bra) Fitch
                                                                  A- (bra) Fitch
                    AA+(bra) Fitch




 Global Scale       BBB- Fitch
                   Baa3 Moody’s      BBB+ S&P            B+ S&P             B+ Fitch      B2 Moody's
                     BBB- S&P



       Localiza raises money with lower spreads when compared to Brazilian competitors.

                                         As of September, 2012.                                          11
Competitive advantages: buying cars



Raising            Buying                                                              Selling
                                                 Renting cars
money               cars                                                                cars



                            Better conditions due to higher volumes


    Number of cars purchased - 2011                      Localiza - Purchases by brand in 2011

    59,950                                                               Renault
                                                                                    Others
                                                            Ford          9.9%
                                                                                     1.3%
                                                           11.0%


                        15,341
                                       11,052                                                     Fiat
                                                        GM
                                                                                                 39.3%
                                                       21.0%

             Localiza   Unidas   Locamerica                             VW
                                                                       17.5%

Localiza purchased 2.3% of the national production from the main automakers in 2011 .
                                                                                                         12
Competitive advantages: renting cars



Raising      Buying                                                                                                   Selling
                                                 Renting cars
money         cars                                                                                                     cars



   Brand                             Know How                                                           Brazilian distribution

                                                                                                        452




                                                                                # of branches
                                                                                                                           289
                                                                                                                            62
                                                                                                                           107

                                                                                                                           120




                                                                               # of cities
                                                                                                  318




                                                                                                              71      60
                                                                                                                                 32




                                                                                                Localiza      Hertz   Unidas          Avis

  The Company is present in 213 cities where the other largest networks do not operate.
                                                                                                                                             13
                      Source: Brand Analytics and each company website (May, 2012)
Competitive advantages: selling cars



Raising     Buying                                                                Selling
                                         Renting cars
money        cars                                                                  cars



Sales to final consumer                               Buffer: additional fleet




 Selling directly to final consumer cutting the intermediaries reduces our depreciation.
  Cars available for sale are used by the car rental division during peaks of demand.
                                                                                            14
Agenda

1. Company overview
2. Main business divisions
       Car rental
       Fleet rental
       Seminovos
3. Consolidated
4. Debt and cash
5. Appendix
       Brazil – Macroeconomic scenario
       Earnings release 2Q12

                                                  15
Car rental overview

                              Financial performance                                                        Corporate fleet size


                                      CAGR:
                                              23.0%                                                                               64,688
                                                             980.7
1   1
    ,   00 00
           .




    9   00 00
           .
                                                                           9   0   0
                                                                                   .   %




                                                                                                                47,517
    7   00 00
           .                               585.2                                             35,686
    5   00 00
           .
                    428.0

                    46.0%                                    46.9%
    3   00 00
           .




                                                                           4   0   0
                                                                                   .   %




    1   00 00
           .
                                            41.9%
    1
    -   00 00
           .




    3
    -   00 00
           .        2007                    2009             2011                             2007               2009             2011
    5
    -   00 00
           .                                                               -
                                                                           1   0   0
                                                                                   .   %




                         Car rental net revenues      EBITDA margin (%)



                           Fleet composition – 64,688 cars                                                Satisfaction survey

                                                                                             96.0%               95.3%            95.9%
                                                              63.1%
                                                           Compact cars



                36.9%
                                                                                              2007               2009             2011
                Others

                                                                                                                                           16
                                                              *Source: each company website (May, 2012)
Distribution
                                     Car rental distribution (Brazil)


                                                                       415         449        452
                                                  346       381
                           279        312
                    254




                   2005    2006      2007         2008      2009       2010      2011     1H12



               # of branches                                                              # of cities
         452
                                                                         318

                               289
                                62

                               107
                                                                                         71         60
                                                                                                              32
                               120



                                       Localiza     Hertz     Unidas      Avis


Localiza holds an extraordinarily strong position in the Brazilian market, as over decades it has
        been successfully competing against major global players through local scale.
                                                                                                                       17
                                 Source: Each company’s website as of May, 2012.
Market share
                                     Car Rental market share - Brazil
                                                       (# of cars)




                                                                                         36.5%




                                        Car rental locations in Brazil

         Airport locations                                                              Off-airport locations

         Others                                                                                        Localiza
Avis       36                            Localiza                                                               Hertz
                                                                                                         351
 35                                        101                                                                        Unidas
                                                                                                                 78
                                                                                                                         73
                                                                                                                      Avis
                                                                                                                       27

                                                                     Others
Unidas                Hertz
                                                                      2079
  34                   42

                                 Off-airport market is still fragmented.
                                                                                                                               18
                  Source: ABLA (Brazilian Car Rental Association) and each company’s website (May, 2012)
Main competitors




Market share (2010)*               6.7%                                   3.1%                                     2.8%

Airport locations                    34                                     35                                      42

Off-airport locations                73                                     27                                      78

                        •   Capitalized by three
                                                           •    International brand                •      International brand
Strengths                   Private Equity funds
                                                           •    Local expertise                    •      Local expertise
                        •   Local expertise
                        •   Weak footprint
                        •   Relatively weak brand          •    Weak footprint in Brazil
                                                                                                   •      Weak footprint in Brazil
                        •   Unclear priorities between     •    Master franchisee in Brazil in
Weaknesses                                                                                         •      Used car sales retail network
                            rental and fleet business           “Chapter 11”
                        •   Used car sales retail          •    Used car sales retail network
                            network




                                                                                                                                          19
                              *Source: Roland Berger report, as of June 21, 2012, based on 2010 figures
Drivers

                                    Investments in Brazil                                                                             Air traffic passengers - million

           679
                                                                                                                                                                                     %
                                                                                                                                                                 %              16.2
                                                                                                                                                            20.3                           179
                                                                                                                                           %                            154
                              343                                                                                                     80.3         128
                                              182                                                                              71
                                                                     85               83                107




                                                                                                                              2003                2009               2010                 2011
       s




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                                    Car rental affordability                                                                                     GDP per capita
                                                                                                              645
                                                                                                                                                  (R$ thousands)
                                                                                                     545
    51%                                                                                    510
                                                                                 465                                                                                                                   21.3
                                                                          415                                                                                                                   19.0
             38%                                                 380                                                                                                            16.0     16.6
                       37%     35%                      350
                                                                                                                                                                         14.2
                                               300
                                                                                                                                                          11.7   12.8
                                       260                                                                                                         10.7
                              240
                                                                                                                                    8.4    9.5
             180      200                                                                                             6.9    7.5
    151                                31%
                                               27%
                                                        22%      20%
                                                                          18%    16%       15%       15%      13%

    2000     2001      2002    2003    2004    2005     2006     2007     2008   2009      2010      2011     2012e   2000   2001   2002   2003    2004   2005   2006    2007   2008     2009   2010   2011

                    Monthly m inim um salary (R$)        Daily rental price over m inim um salary (%)



                                                                                                                                                                                                              20
Agenda

1. Company overview
2. Main business divisions
       Car rental
       Fleet rental
       Seminovos
3. Consolidated
4. Debt and cash
5. Appendix
       Brazil – Macroeconomic scenario
       Earnings release 2Q12

                                                  21
Fleet rental overview

                            Financial performance                                                  Number of clients

                                           19.0%
    5       00 00
               .




                                   CAGR:                  455.0
                                                                       1   0   0   0
                                                                                   .   %




                                                                                                                          687
4




    4
        5    0 00
               .




            00 00
               .
                                                                                                        584
3       5    0 00
               .                          303.2                                            456
                    219.8
    3       00 00
               .




2       5    0 00
               .




    2       00 00
               .




                    71.3%                68.7%            68.6%
1       5    0 00
               .




    1       00 00
               .




        5    0 00
               .




             0 00
               .                                                       5   0   0
                                                                               .   %




                     2007                 2009             2011                            2007        2009               2011
                      Fleet rental net revenues    EBITDA margin (%)




                            Fleet composition                                                      Satisfaction survey


                                                                                           98.0%        99.0%             93.0%
                                                         42.6%
                                                      Compact cars



57.4%                                                                                      Users      VIP Users          Contract
Others                                                                                                                   managers

                                                                                                                                    22
Drivers

                       Outsourced fleet penetration


Brazilian Market                                                                         World


                                                                                                                              58.3%
Corporate fleet:                                                                                                  46.9%
  4,200,000                                                                                               37.4%

                                                                                              24.5%
 Targeted fleet:                                                                    16.5%
                                                                          13.3%
    500,000                                    5.4%
                                                           8.9%




 Rented fleet:




                                                                                                                              nd
                                                l




                                                                                                                  k
                                                           nd




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                                                                                         Fr
   245,000




                                                                              er




                                                                                                                      H
                                                                Re



                                                                             G
                                                              ch
                                                           ze
                                                         C
     31,629


                   Less than 50% of targeted fleet is rented.

                                                                                                                                      23
                        Source: ABLA and Datamonitor
Market share




                                                                Fleet Rental division - Brazil
                                                                           (# of cars)




                                                                                                 13.9%




The business greatly profits from synergies with its car rental affiliate, and as the Brazilian economy
    matures, one can expect a higher percentage of companies to take advantage of fleet rental.



                                                                                                          24
                                    Source: based on ABLA 2012 yearbook
Main competitors




Market share*                            9.5%                                     7.1%

Revenues (R$ million)                   272.5                                    204.7

Fleet size                              27,262                                  16,418

                                                                  •     Capitalized
                         •     Brazil’s second player
Strengths                                                         •     Synergies with its rental car
                         •     Successful IPO 04/2012
                                                                        business area
                         •     Low profitability (competing       •     Loss making in the last six
                               on price in the pursuit of               years (competing on price in
Weaknesses                     market share)                            the pursuit of market share)
                         •     Depreciation calculus              •     Used car sales retail network
                         •     Used car sales retail network




                                                                                                         25
              *Source: Roland Berger report, as of June 21, 2012, based on 2011 figures.
Agenda

1. Company overview
2. Main business divisions
       Car rental
       Fleet rental
       Seminovos
3. Consolidated
4. Debt and cash
5. Appendix
       Brazil – Macroeconomic scenario
       Earnings release 2Q12

                                                  26
Car sales – operating data


       Localiza launched Seminovos in 1993, a brand new concept featuring younger cars.




                     # of points of sale
                                                       +5
                                                            71
                                                  66
                                           55
                                 49
                32       35
       26
13


2005   2006    2007      2008   2009   2010      2011       1H12




                     Combining the Localiza brand with a growing network of stores
              enables the firm to continuously sell thousands of cars at market prices.

                                                                                                  27
                                                Source: Fenabrave 2011
Used car sales drivers: affordability and penetration


        # of inhabitants per car (2011)                                                         # of inhabitants per car - Brazil




          USA              1.3

United Kingdon                   1.8                                                      8.0       7.9
      Germany                    1.9
                                                                                                               7.4
       France                     2.0
                                                                                                                          6.9
        Japan                      2.1                                                                                            6.5
  South Korea                                   3.6
                                                                                                                                         5.9
       Russia                                         4.0                                                                                       5.5
     Argentina                                         4.2
        Brazil                                                   5.5
                                                                                         2005      2006       2007       2008     2009   2010   2011




                 Income increase and credit availability are the major drivers for car sales.
                      Source: O Estado de São Paulo, as of 04/15/12 (based on researches of Sindipeças, Roland Berger and PWC).                        28
Brazilian car market: new x used car market and affordability
                                                                                                                      17.4
                                                                                                                              Individuals with
                                                                                                        15.8                  affordability to
                                                                                                                              buy a new car*



                                                                                     11.9




                                                               8.9                                                     8.9
                                                                                                        8.4                      Used cars
                                      7.9
7.0                                                           7.3                    7.1
                6.8                     7.1

      5.6
                      6.7
                                                                                                               2.5x          2.6x
                                                                                           2.4x
                                                                     2.7x
                      3.7x                  3.1x
      4.4x                                                                                                                          New cars
                                                                                                         3.3           3.5
                                                                                     3.0
                                                               2.7
                                      2.3
1.6             1.8

2005            2006                 2007                    2008                    2009               2010          2011

                      * Population with affordability to buy a new compact car (R$25,000) with 20% downpayment

                              Used car market is currently 2.6x the new car market.

                                                                                                                                               29
                                            Source: FENABRAVE (Autos + light commercial) and Bradesco
Car sales – operating data

                          0.6%                                                 1.5%                            10.6%



                2011 Used cars                        2011 Brand news                             2011 Up to 2 years
                   8,862,951                             3,425,499                                     476,827




                Used car sales net revenues                                                  Cars sold



                                              1,468.1                                                        50,772
1   7
    ,   000 0
          .                                                   6   0 , 00 . 0
                                                                    0    0




1   5
    ,   000 0
          .




                                                              5   0 , 00 . 0
                                                                    0    0




                                                                                              34,519
1   3
    ,   000 0
          .




1   1
    ,   000 0
          .




                850.5            922.4                        4   0 , 00 . 0
                                                                    0    0




                                                                                  30,093
    9   000 0
          .



                                                              3   0 , 00 . 0
                                                                    0    0




    7   000 0
          .




                                                              2   0 , 00 . 0
                                                                    0    0




    5   000 0
          .




    3   000 0
          .
                                                              1   0 , 00 . 0
                                                                    0    0




    1   000 0
          .




                                                                       0 . 0
                                                                         0




    1
    -   000 0
          .




                2007             2009          2011                                   2007     2009           2011
                                                                                                                       30
Car sales – operating data

                                 Car sold per store/month
                          82              82                                                       82
74        73                                             70                               74
                                                                        59




2008     2009            2010            2011           1Q12          abr/12             mai/12   jun/12
               Number of sold cars is weighed by number of opened stores in the period



                                         Sales profile


          45%             44%           42%           39%            48%           51%


          55%             57%           58%           61%            52%           49%


          2007            2008          2009          2010          2011           2Q12
                                 Financed                In cash

The increase in number of points of sales allows higher car sales volumes
                                                                                                           31
Main competitors




                 • Dealers                                                                                   • “Auto malls” and
                                                   • Rental operators             • Retailers
Examples         • Fiat, VW, Ford, GM most                                                                     “Cidade do
                                                   • Locamerica, Hertz            • “Loja do carro”
                   successful                                                                                  automóvel”
                 • Brand and perceived             • Tailored to popular                                     • Comfort and
                                                                                  • Often appeal to lower
                   image/ experience                 customer demand at                                        convenience
                                                                                    income classes, with
                 • Support often directly            purchase, hence likely                                  • Variety of models
Strengths                                                                           older cars
                   from the OEM’s                    to be an attractive value                                 and brands
                                                                                  • Occasionally
                 • Flexibility in trade-in cars      proposition when for                                    • Flexibility in
                                                                                    specialized in niches
                 • Strong media presence             sale                                                      exchange

                                                   • Stigma about heavy
                                                                                                             • Lower media
                                                     usage during rental car      • No brand recognition
                 • Used cars not a core                                                                        presence
                                                     years                          (lower reputation
                   business                                                                                  • Cars often older than
Weaknesses                                         • Weak retail network            market)
                 • Cars often older than 2                                                                     2 years
                                                   • Geographical                 • Financing options with
                   years                                                                                     • It hasn’t been
                                                     concentration (SP)             higher interest rates
                                                                                                               successful
                                                   • Lower media presence


Points of sale   • 3,714 (Anfavea)                 • 29*                          • 45,600 (Fenauto)         • 71 (Fenauto)




                                             *Based on the main companies reports and websites.
                                                                                                                                       32
Satisfaction survey


2011 - Would you recommend Seminovos? YES!




              94.0%
           94.0%                        92.3%                        94.0%




            2009                         2010                         2011



   Customers recognize our quality and recommend it!
                                                                                                    33
   Source: based on phone interviews made by the Company with customers started in 2009
Agenda

1. Company overview
2. Main business divisions
       Car rental
       Fleet rental
       Seminovos
3. Consolidated
4. Debt and cash
5. Appendix
       Brazil – Macroeconomic scenario
       Earnings release 2Q12

                                                  34
2011 Consolidated overview


Revenues: R$2,918.1 million      EBITDA: R$821.3 million




       16%      34%
                                               57%
                                   38%

         50%
                                         5%




                                                           35
Consolidated net revenues
                                                                                                             R$ million




                                  : 22.7%
                             CAGR                                2,918.1
                                                      2,497.2
                                                                                          7%
                                1,823.7     1,820.9              1,468.1              12.
                   1,505.5                            1,321.9                              1,564.3
                                                                            1,387.9
         1,126.2                                                                                                 8%
 854.9                          980.8       922.4
                                                                                        762.7                11.
                    850.5                                                   693.3                    706.4            789.6
          588.8                                                  1,450.0              4%
 446.5
                                            898.5     1,175.3                     15.                352.7 .2% 389.3
                    655.0       842.9                                       694.6       801.6               3
 408.4    537.4                                                                                      353.7 1   400.3

 2005      2006     2007        2008        2009       2010       2011      1H11           1H12      2Q11             2Q12



                                            Rentals             Seminovos




In the 2Q12, net revenues grew due to the increase of 13.2% in rental and 10.4% in Seminovos revenues


                                                                                                                              36
EBITDA
                                                                                                                R$ million



                                       : 19.8%                     821.3
                                CAGR
                                                          649.5
                                 504.1                                             10.1%
               311.3
                       403.5                    469.7
                                                                              386.8       425.7               7.5%
  277.9
                                                                                                      200.6       215.7



   2005        2006     2007      2008           2009     2010      2011       1H11       1H12        2Q11        2Q12



Margin per division    2005    2006      2007      2008   2009    2010     2011       1H11    1H12        2Q11       2Q12

Car rental             47.5%   43.4%     46.0%    45.9%   41.9%   45.3%    46.9%      45.1%   41.3%       46.1%      40.6%
Fleet rental           65.5%   71.4%     71.3%    69.1%   68.7%   68.0%    68.6%      67.1%   66.0%       68.5%      65.8%
Rental consolidated    53.6%   52.9%     54.5%    53.3%   51.1%   52.3%    53.8%      52.0%   49.4%       53.1%      48.9%

Seminovos              13.2%   4.6%      5.5%      5.6%   1.1%    2.6%     2.8%       3.7%    3.9%        3.6%       5.1%



        EBITDA margin in the 2Q12 was impacted by complement bonuses and accessories expenses.

                                                                                                                             37
Average depreciation per car


          Hot used car market           Financial crisis effect                                     5.468,2


                                       2.546,0       2.577,0                           2.062,3                   Reflex of the
                                                                  1.536,0   1.683,9
 492,3         939,1                                                                                             IPI reduction
                            332,9

 2005          2006             2007    2008          2009         2010      2011     Jan-Apr/12*   1H12*
                                                                                                      * Annualized




                                       5.083,1                                                      5.406,3
                                                    4.371,7                 4.133,0    4.289,3                       Reflex of the
2.981,3                                                           3.509,7
                                                                                                                     IPI reduction
             2.383,3      2.395,8



 2005          2006         2007        2008          2009         2010      2011     Jan-Apr/12*    1H12*
                                                                                                      * Annualized

          Depreciation was impacted by the decrease in car prices due to the IPI reduction.
                                                                                                                                     38
Consolidated net income
                                                                                                                                               R$ million

                                                                                         %
                                                                                  16.4
                                                                                         291.6
                                                                          250.5                              -39.4
                                                                                                                   %
                               190.2
                   138.2                                                                                137.6
                                                                                                                                         -85.5
     106.5                                127.4          116.3
                                                                                                                                               %
                                                                                                                      83.4            74.0
                                                                                                                                                   10.7

      2005         2006        2007       2008           2009             2010           2011            1H11        1H12            2Q11          2Q12



EBITDA x net income Reconciliation     2009      2010    2011 Var. R$ Var. %             1H11    1H12 Var. R$ Var. %         2Q11 2Q12 Var. R$ Var. %

Consolidated EBITDA                    469.7     649.5   821.3    171.8     26.5%        386.8   425.7     38.9    10.1%     200.6 215.7       15.1       7.5%

                                       (172.3) (146.3) (201.5) (55.2) 37.7%              (89.7) (223.3) (133.6) 148.9%       (43.3) (165.3) (122.0) 281.8%
Car depreciation
Other property and equipment dep.      (21.0)   (21.1)   (24.1)   (3.0)     14.2%        (12.3) (15.6)     (3.3)   26.8%     (6.3)     (8.1)   (1.8)    28.6%

Financial expenses, net                (112.9) (130.1) (179.0) (48.9) 37.6%              (88.0) (77.7)     10.3    -11.7%    (45.2) (34.1)     11.1     -24.6%

Income tax and social contribution     (47.2) (101.5) (125.1) (23.6) 23.3%               (59.2) (25.7)     33.5    -56.6%    (31.8)     2.5    34.3     -107.9%
Net income                             116.3     250.5   291.6    41.1      16.4%        137.6   83.4     (54.2)   -39.4%    74.0      10.7    (63.3)   -85.5%




         Excluding the additional depreciation, 1H12 net income would have reached R$149.5 million.

                                                                                                                                                                  39
SWOT Analysis: Localiza business platform
                                                                According to Roland Berger report as of June 21, 2012


           Strengths                                                                                   Weaknesses

• Unrivaled local scale                                                   • Strong focus on airport locations
• Strong footprint in Brazil’s extreme traffic locations                  • Renewal of airport concessions costly
• Vertical integration, creating synergies for all four                   • Dependence on passengers travelling by air (growth
  businesses                                                                limited by Brazilian infrastructure)
• Strong business operating performance and                               • Weak footprint outside of Brazil, resulting in
  experienced leadership                                                    exposure to national economic development
                                                                          • Dependence on long-term capital to finance renewal
                                                                            of fleet

           Opportunities                                                                                     Threats

•Increase in market share through further                                 •Any measures of the Brazilian government which
 consolidation of Brazilian rental car market                              impact car sales prices, potentially lowering asset
                                                                           value (e.g. new car sales tax)
•Underdeveloped fleet outsorcing in Brazil
                                                                          •New competitors entering the market (rental car or
•Upcoming mega events in Brazil
                                                                           fleet management)
•Positive outlook for Brazilian business and tourism
                                                                          •Increasing fuel price


                                         Localiza’s brand is top of mind in Brazil.
                                        Localiza doesn’t see it as a weakness or a threat
                                                                                                                                 40
Agenda

1. Company overview
2. Main business divisions
       Car rental
       Fleet rental
       Seminovos
3. Consolidated
4. Debt and cash
5. Appendix
       Brazil – Macroeconomic scenario
       Earnings release 2Q12

                                                  41
Unleveraged free cash flow - FCF
Free cash flow - R$ million                                   2005         2006        2007          2008          2009       2010        2011       1H12

EBITDA                                                         277.9       311.3        403.5         504.1        469.7       649.5       821.3      425.7
Used car sales net revenues                                    (446.5)     (588.8)      (850.5)       (980.8)      (922.4)   (1,321.9)   (1,468.1)    (762.7)

Depreciated cost of used car sales (*)                          361.2       530.4         760.0        874.5        855.1     1,203.2     1,328.6      687.7

(-) Income tax and social contribution                          (32.7)      (42.7)       (63.4)        (52.8)       (49.0)      (57.8)      (83.0)     (54.9)

Working capital variation                                       (24.2)       (4.8)         13.3        (44.8)       (11.5)       54.5       (83.9)     (18.9)

Cash provided before capex                                     135.7       205.4        262.9         300.2        341.9       527.5       514.9     276.9

Used car sales net revenues                                     446.5       588.8         850.5        980.8        922.4     1,321.9     1,468.1      762.7

Capex of car - renewal                                         (496.0)     (643.3)      (839.0)     (1,035.4)      (947.9)   (1,370.1)   (1,504.5)    (628.5)

Net capex for renewal                                          (49.5)      (54.5)          11.5       (54.6)       (25.5)      (48.2)      (36.4)     134.2
Fleet renewal – quantity                                       18,763      23,174       30,093        34,281       34,519      47,285      50,772     27,789


Capex – other property and equipment, net                      (28.0)      (32.7)        (23.7)       (39.9)       (21.0)      (51.1)      (63.0)     (36.0)

Free cash flow before growth                                     58.2      118.2        250.7         205.7        295.4       428.2       415.5     375.1

Capex of car - growth                                          (194.0)     (287.0)      (221.9)       (299.9)      (241.1)    (540.3)     (272.0)       -

Change in accounts payable to car suppliers (capex)             (25.5)      222.0        (51.0)       (188.9)       241.1       111.3        32.7     (132.8)

Net capex for fleet growth                                    (219.5)      (65.0)      (272.9)       (488.8)          0.0     (429.0)     (239.3)    (132.8)
Fleet increase – quantity                                       7,342      10,346         7,957        9,930        8,642      18,649       9,178     (5,868)


Free cash flow after growth                                  (161.3)         53.2       (22.2)      (283.1)        295.4        (0.8)      176.2     242.3

                                                                                                                                                                42
                                     (*) Without tecnical discount deduction up to 2010 (see item 18 – Glossary)
Changes in net debt in 1H12 (R$ million)




             FCF
             242.3

 Net debt                                                                Net debt
12/31/2011                                                              06/30/2012
- 1,363.4                                                               - 1,254.9
                                                               (54.9)
                                     (78.9)
                                   Interest                 Dividends




                Net debt was reduced by R$108.5 million (-8.0%).

                                                                                     43
Debt profile
                                                                                          R$ million



                         Debt profile in 06/30/2012- principal
                                          (R$ million)




                                                    562.0
                                                            432.0
                      323.5        303.5
        161.8
16.5                                                                     26.0      52.0

2012    2013           2014        2015              2016   2017         2018      2019

Cash
673,9




                   Strong cash position and comfortable debt profile.

               In the 1H12, all in spread was of 1.3p.p. above the Selic rate.


                                                                                                       44
Debt – ratios
                                                                                                                                                R$ million

                                                                                                           2,446.7               2,681.7
                                                                                                                                                       2,391.2

                                                                   1,752.6            1,907.8
                                              1,492.9                                                                   1,363.4
                            1,247.7                       1,254.5                                 1,281.1                                     1,254.9
                                                                              1,078.6
            900.2
                                      765.1
    535.8           440.4



        2005             2006            2007                 2008                  2009                2010                  2011                  1H12


                                                        Net debt                    Fleet value




END OF PERIOD BALANCE                             2005        2006           2007       2008      2009         2010       2011(**)            1H12 (**)

Net debt / Fleet value                             60%        36%            51%        72%        57%         52%           51%                 52%

Net debt / EBITDA (*)                              1.9x        1.4x          1.9x       2.5x       2.3x        2.0x          1.7x                1.5x

Net debt / Equity                                  1.4x        0.7x          1.3x       2.0x       1.5x        1.4x          1.2x                1.1x

EBITDA / Financial expenses, net                   3.3x        4.8x          5.4x       3.8x       4.2x        5.0x          4.6x                5.5x

                                                                                                                                                  (*) annualized
                                                                                               (**) From January 1st 2011, address financial statements in IFRS

                                The Company presents conservative indebtedness ratios.
                                                                                                                                                                   45
IR Team




                        Roberto Mendes                                                  Silvio Guerra                                                  Nora Lanari
                           CFO - RI                                                           RI                                                              RI


                   Website: www.localiza.com/ir                                   E-mail: ri@localiza.com                                 Phone: 55 31 3247-7024


Disclaimer
The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does not purport to
be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No representation
or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein.

This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will be, as
the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its subsidiaries that may cause the actual results
of the companies to be materially different from any future results expressed or implied in such forward-looking statements.

Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to LOCALIZA’s
management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement.

Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities to be made in
the United States will be made by means of an offering memorandum that may be obtained from any underwriters we may appoint in connection with an offering of securities in future.
Such offering memorandum will contain, or incorporate by reference, detailed information about LOCALIZA and its business and financial results, as well as its financial statements.
This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein
shall form the basis of any contract or commitment whatsoever.




                                                                                                                                                                                                   46

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Nova apresentação eng

  • 2. Agenda 1. Company overview 2. Main business divisions Car rental Fleet rental Seminovos 3. Consolidated 4. Debt and cash 5. Appendix Brazil – Macroeconomic scenario Earnings release 2Q12 2
  • 3. Company: milestones Phase I – Rise to #1 Phase II – Expansion Phase III – Reaching Scale 1973 – Founded in Belo Horizonte/MG 1984 – Expansion strategy by 2005 – IPO: market cap of US$ 295 mm adjacencies: Franchising Late 70’s - Acquisitions in the 2011 – Rated as investment grade by Northeast of Brazil 1991 – Expansion strategy by Moody’s, Fitch and more recently S&P adjacencies: Seminovos 1981 – Brazilian car rental leader in # 2012 – ADR level I of branches 1997 – PE firm DL&J enters at a market cap of US$ 150 mm 08/30/2012 – Market cap pf US$3.6 bi with ADTV of R$34.9 million 1997 – Expansion strategy by adjacencies: Fleet rental 1973 1982 1983 1990 2004 2005 2011 3
  • 4. Company: integrated business platform 58,436 cars 31,412 cars 3.1 million clients 699 clients 253 locations 343 employees 4,057 employees Synergies: bargaining power cost reduction cross selling 13,389 cars 66.6% sold to final consumer 201 locations in Brazil 71 stores 48 locations in South America 951 employees 34 employees This integrated business platform gives Localiza flexibility and superior performance. 4 Based on the 2Q12
  • 5. Company: Business platform divisions Car rental Franchising Fleet management Used car sales Localiza car rental rents to Supplementary business, Total Fleet, offering Support area, with the individuals or businesses with the purpose to expand customized fleet for terms objective to sell the at airports and other the brand’s network. of 2-3 years. Company’s used cars and locations. add know-how in buying cars and to estimate the residual value. The traditional backbone of Franchising is seen as a Total Fleet is seen as an As a support business Localiza. With its giant fleet primarily strategic business additional business that activity, Seminovos enables that gets renewed annually, by management – the generates value by the sell 70% of used cars it lays the foundation for all revenues generated are leveraging synergies directly to the final scale effects captured by low, however brand and created by the integrated customer, thereby the group as a whole. network expand at platform approach. maximizing the residual minimum capital value of used rental cars. expenditure. 5
  • 6. Financial cycle Net car sale revenue 1 - year cycle $26.4 Revenue 1 2 3 4 5 Expenses, interest and tax 8 9 10 11 12 $27.5 Car acquisition Fleet Rental Seminovos Total 2011 per operating car per operating car per year R$ % R$ % R$ Net Revenues 19,1 100,0% 29,2 100,0% 48,3 Cost s (7,4) -38,7% - 0,0% (7,4) SG&A (2,7) -14,1% (2,8) -9,6% (5,5) Net car sale revenue 26,4 90,4% 26,4 Book value of car sale (25,7) -90,0% (25,7) EBITDA 9,0 47,2% 0,7 2,4% 9,7 Depreciation (vehicle) (2,0) -6,8% (2,0) Depreciation (non-vehicle) (0,3) -1,6% (0,3) Interest on debt (2,4) -8,2% (2,4) Tax (2,7) -14,2% 1,1 3,8% (1,6) NET INCOME 6,0 31,5% (2,6) -8,9% 3,4 NOPAT 5,2 ROIC 18,9% Spread Cost of debt after tax (CDI+1,5%) 8,6% 10,3p.p. 6
  • 7. Financial cycle Net car sale revenue 2 - year cycle $26.3 Revenue 1 2 3 4 5 Expenses, interest and tax 20 21 22 23 24 $36.1 Car acquisition Fleet Rental Seminovos Total per operating car per operating car per year 2011 R$ % R$ % R$ Net Revenues 16,3 100,0% 28,6 100,0% 44,9 Costs (4,2) -25,8% - 0,0% (4,2) SG&A (0,9) -5,5% (2,3) -8,0% (3,2) Net car sale revenue 26,3 92,0% 26,3 Book value of car sale (24,9) -90,0% (24,9) EBITDA 11,2 68,7% 1,4 4,9% 12,6 Depreciation (vehicle) (4,2) -14,7% (4,2) Depreciation (non-vehicle) (0,1) -0,6% (0,1) Interest on debt (2,0) -7,0% (2,0) Tax (3,4) -20,6% 1,4 5,0% (1,9) NET INCOME 7,7 47,5% (3,4) -11,7% 4,4 NOPAT 5,8 ROIC 16,1% Spread Cost of debt after tax (CDI+1,5%) 8,6% 7,5p.p. 7
  • 8. Rental revenues evolution Localiza’s rental revenues at constant prices 6.4% CAGR: 1 1,483.5 1,720.9 1,156.6 1,168.4 819.3 943.2 594.0 692.7 16.0% 2004 2005 2006 2007 2008 2009 2010 2011 Sector’s revenue at constant prices CAGR: 5.8% 5,412.0 5,690.0 4,668.0 4,827.7 3,841.6 3,876.7 3,995.7 4,265.2 5.1% 2004 2005 2006 2007 2008 2009 2010 2011 GDP 5.7% 3.2% 4.0% 6.1% 5.2% -0.3% 7.5% 2.7% CAGR:4.0% In 2011 the Company grew 5,9x GDP and sector 1,9x. 8
  • 9. Spread 24,80% 21,25% 18,70% 17,03% 16,94% 17,12% 15,10% 11.2p.p. 7.8p.p. 12.9p.p. 11,54% 8.2p.p. 9.6p.p. 8.5p.p. 8.1p.p. 13,60% 4.0p.p. 10,90% 8,40% 8,84% 7,59% 8,60% 7,33% 7,05% 2005 2006 2007 2008 2009 2010 2011 1H12 annualized Cost of debt after tax ROIC 2005 2006 2007 2008 2009 2010 2011 1H12 a Average capital investment - R$ million 606.3 986.2 1,137.5 1,642.3 1,702.3 1,984.6 2,445.3 2,645.6 NOPAT margin (over rental net revenues) 37.0% 34.5% 36.9% 32.1%* 21.9% 28.6% 28.9% 24.9%* Turnover of average capital investment (over rental net revenues) 0.67x 0.55x 0.58x 0.53x 0.53x 0.59x 0.59x 0.61x ROIC 24.8% 18.7% 21.3% 17.0% 11.5% 16.9% 17.1% 15.1% Interest on debt after tax 13.60% 10.90% 8.40% 8.84% 7.59% 7.33% 8.60% 7.05% Spread (ROIC – Interest after tax) - p.p. 11.2 7.8 12.9 8.2 4.0 9.6 8.5 8.1 ROIC and spread reflect the Company’s competitive pricing strategy. 9 * Excludes additional fleet depreciation, following the concept recommended by Stern Stewart
  • 10. Competitive advantages: 38 years of experience in managing assets Profitability comes from rental divisions Renting cars Selling Raising Buying cars money cars $ $ Cash to renew the fleet or pay debt 10
  • 11. Competitive advantages: raising money Raising Buying Selling Renting cars money cars cars National Scale brAAA S&P brA S&P brA- S&P Aa1.br Moody’s A (bra) Fitch A- (bra) Fitch A- (bra) Fitch AA+(bra) Fitch Global Scale BBB- Fitch Baa3 Moody’s BBB+ S&P B+ S&P B+ Fitch B2 Moody's BBB- S&P Localiza raises money with lower spreads when compared to Brazilian competitors. As of September, 2012. 11
  • 12. Competitive advantages: buying cars Raising Buying Selling Renting cars money cars cars Better conditions due to higher volumes Number of cars purchased - 2011 Localiza - Purchases by brand in 2011 59,950 Renault Others Ford 9.9% 1.3% 11.0% 15,341 11,052 Fiat GM 39.3% 21.0% Localiza Unidas Locamerica VW 17.5% Localiza purchased 2.3% of the national production from the main automakers in 2011 . 12
  • 13. Competitive advantages: renting cars Raising Buying Selling Renting cars money cars cars Brand Know How Brazilian distribution 452 # of branches 289 62 107 120 # of cities 318 71 60 32 Localiza Hertz Unidas Avis The Company is present in 213 cities where the other largest networks do not operate. 13 Source: Brand Analytics and each company website (May, 2012)
  • 14. Competitive advantages: selling cars Raising Buying Selling Renting cars money cars cars Sales to final consumer Buffer: additional fleet Selling directly to final consumer cutting the intermediaries reduces our depreciation. Cars available for sale are used by the car rental division during peaks of demand. 14
  • 15. Agenda 1. Company overview 2. Main business divisions Car rental Fleet rental Seminovos 3. Consolidated 4. Debt and cash 5. Appendix Brazil – Macroeconomic scenario Earnings release 2Q12 15
  • 16. Car rental overview Financial performance Corporate fleet size CAGR: 23.0% 64,688 980.7 1 1 , 00 00 . 9 00 00 . 9 0 0 . % 47,517 7 00 00 . 585.2 35,686 5 00 00 . 428.0 46.0% 46.9% 3 00 00 . 4 0 0 . % 1 00 00 . 41.9% 1 - 00 00 . 3 - 00 00 . 2007 2009 2011 2007 2009 2011 5 - 00 00 . - 1 0 0 . % Car rental net revenues EBITDA margin (%) Fleet composition – 64,688 cars Satisfaction survey 96.0% 95.3% 95.9% 63.1% Compact cars 36.9% 2007 2009 2011 Others 16 *Source: each company website (May, 2012)
  • 17. Distribution Car rental distribution (Brazil) 415 449 452 346 381 279 312 254 2005 2006 2007 2008 2009 2010 2011 1H12 # of branches # of cities 452 318 289 62 107 71 60 32 120 Localiza Hertz Unidas Avis Localiza holds an extraordinarily strong position in the Brazilian market, as over decades it has been successfully competing against major global players through local scale. 17 Source: Each company’s website as of May, 2012.
  • 18. Market share Car Rental market share - Brazil (# of cars) 36.5% Car rental locations in Brazil Airport locations Off-airport locations Others Localiza Avis 36 Localiza Hertz 351 35 101 Unidas 78 73 Avis 27 Others Unidas Hertz 2079 34 42 Off-airport market is still fragmented. 18 Source: ABLA (Brazilian Car Rental Association) and each company’s website (May, 2012)
  • 19. Main competitors Market share (2010)* 6.7% 3.1% 2.8% Airport locations 34 35 42 Off-airport locations 73 27 78 • Capitalized by three • International brand • International brand Strengths Private Equity funds • Local expertise • Local expertise • Local expertise • Weak footprint • Relatively weak brand • Weak footprint in Brazil • Weak footprint in Brazil • Unclear priorities between • Master franchisee in Brazil in Weaknesses • Used car sales retail network rental and fleet business “Chapter 11” • Used car sales retail • Used car sales retail network network 19 *Source: Roland Berger report, as of June 21, 2012, based on 2010 figures
  • 20. Drivers Investments in Brazil Air traffic passengers - million 679 % % 16.2 20.3 179 % 154 343 80.3 128 182 71 85 83 107 2003 2009 2010 2011 s gy try e s n ga ag er tio er us th il/ ew ta En d O O or In /s sp er at an W Tr Car rental affordability GDP per capita 645 (R$ thousands) 545 51% 510 465 21.3 415 19.0 38% 380 16.0 16.6 37% 35% 350 14.2 300 11.7 12.8 260 10.7 240 8.4 9.5 180 200 6.9 7.5 151 31% 27% 22% 20% 18% 16% 15% 15% 13% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012e 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Monthly m inim um salary (R$) Daily rental price over m inim um salary (%) 20
  • 21. Agenda 1. Company overview 2. Main business divisions Car rental Fleet rental Seminovos 3. Consolidated 4. Debt and cash 5. Appendix Brazil – Macroeconomic scenario Earnings release 2Q12 21
  • 22. Fleet rental overview Financial performance Number of clients 19.0% 5 00 00 . CAGR: 455.0 1 0 0 0 . % 687 4 4 5 0 00 . 00 00 . 584 3 5 0 00 . 303.2 456 219.8 3 00 00 . 2 5 0 00 . 2 00 00 . 71.3% 68.7% 68.6% 1 5 0 00 . 1 00 00 . 5 0 00 . 0 00 . 5 0 0 . % 2007 2009 2011 2007 2009 2011 Fleet rental net revenues EBITDA margin (%) Fleet composition Satisfaction survey 98.0% 99.0% 93.0% 42.6% Compact cars 57.4% Users VIP Users Contract Others managers 22
  • 23. Drivers Outsourced fleet penetration Brazilian Market World 58.3% Corporate fleet: 46.9% 4,200,000 37.4% 24.5% Targeted fleet: 16.5% 13.3% 500,000 5.4% 8.9% Rented fleet: nd l k nd n ce lic y zi U ai an ra la an la b Sp pu m ol B Po Fr 245,000 er H Re G ch ze C 31,629 Less than 50% of targeted fleet is rented. 23 Source: ABLA and Datamonitor
  • 24. Market share Fleet Rental division - Brazil (# of cars) 13.9% The business greatly profits from synergies with its car rental affiliate, and as the Brazilian economy matures, one can expect a higher percentage of companies to take advantage of fleet rental. 24 Source: based on ABLA 2012 yearbook
  • 25. Main competitors Market share* 9.5% 7.1% Revenues (R$ million) 272.5 204.7 Fleet size 27,262 16,418 • Capitalized • Brazil’s second player Strengths • Synergies with its rental car • Successful IPO 04/2012 business area • Low profitability (competing • Loss making in the last six on price in the pursuit of years (competing on price in Weaknesses market share) the pursuit of market share) • Depreciation calculus • Used car sales retail network • Used car sales retail network 25 *Source: Roland Berger report, as of June 21, 2012, based on 2011 figures.
  • 26. Agenda 1. Company overview 2. Main business divisions Car rental Fleet rental Seminovos 3. Consolidated 4. Debt and cash 5. Appendix Brazil – Macroeconomic scenario Earnings release 2Q12 26
  • 27. Car sales – operating data Localiza launched Seminovos in 1993, a brand new concept featuring younger cars. # of points of sale +5 71 66 55 49 32 35 26 13 2005 2006 2007 2008 2009 2010 2011 1H12 Combining the Localiza brand with a growing network of stores enables the firm to continuously sell thousands of cars at market prices. 27 Source: Fenabrave 2011
  • 28. Used car sales drivers: affordability and penetration # of inhabitants per car (2011) # of inhabitants per car - Brazil USA 1.3 United Kingdon 1.8 8.0 7.9 Germany 1.9 7.4 France 2.0 6.9 Japan 2.1 6.5 South Korea 3.6 5.9 Russia 4.0 5.5 Argentina 4.2 Brazil 5.5 2005 2006 2007 2008 2009 2010 2011 Income increase and credit availability are the major drivers for car sales. Source: O Estado de São Paulo, as of 04/15/12 (based on researches of Sindipeças, Roland Berger and PWC). 28
  • 29. Brazilian car market: new x used car market and affordability 17.4 Individuals with 15.8 affordability to buy a new car* 11.9 8.9 8.9 8.4 Used cars 7.9 7.0 7.3 7.1 6.8 7.1 5.6 6.7 2.5x 2.6x 2.4x 2.7x 3.7x 3.1x 4.4x New cars 3.3 3.5 3.0 2.7 2.3 1.6 1.8 2005 2006 2007 2008 2009 2010 2011 * Population with affordability to buy a new compact car (R$25,000) with 20% downpayment Used car market is currently 2.6x the new car market. 29 Source: FENABRAVE (Autos + light commercial) and Bradesco
  • 30. Car sales – operating data 0.6% 1.5% 10.6% 2011 Used cars 2011 Brand news 2011 Up to 2 years 8,862,951 3,425,499 476,827 Used car sales net revenues Cars sold 1,468.1 50,772 1 7 , 000 0 . 6 0 , 00 . 0 0 0 1 5 , 000 0 . 5 0 , 00 . 0 0 0 34,519 1 3 , 000 0 . 1 1 , 000 0 . 850.5 922.4 4 0 , 00 . 0 0 0 30,093 9 000 0 . 3 0 , 00 . 0 0 0 7 000 0 . 2 0 , 00 . 0 0 0 5 000 0 . 3 000 0 . 1 0 , 00 . 0 0 0 1 000 0 . 0 . 0 0 1 - 000 0 . 2007 2009 2011 2007 2009 2011 30
  • 31. Car sales – operating data Car sold per store/month 82 82 82 74 73 70 74 59 2008 2009 2010 2011 1Q12 abr/12 mai/12 jun/12 Number of sold cars is weighed by number of opened stores in the period Sales profile 45% 44% 42% 39% 48% 51% 55% 57% 58% 61% 52% 49% 2007 2008 2009 2010 2011 2Q12 Financed In cash The increase in number of points of sales allows higher car sales volumes 31
  • 32. Main competitors • Dealers • “Auto malls” and • Rental operators • Retailers Examples • Fiat, VW, Ford, GM most “Cidade do • Locamerica, Hertz • “Loja do carro” successful automóvel” • Brand and perceived • Tailored to popular • Comfort and • Often appeal to lower image/ experience customer demand at convenience income classes, with • Support often directly purchase, hence likely • Variety of models Strengths older cars from the OEM’s to be an attractive value and brands • Occasionally • Flexibility in trade-in cars proposition when for • Flexibility in specialized in niches • Strong media presence sale exchange • Stigma about heavy • Lower media usage during rental car • No brand recognition • Used cars not a core presence years (lower reputation business • Cars often older than Weaknesses • Weak retail network market) • Cars often older than 2 2 years • Geographical • Financing options with years • It hasn’t been concentration (SP) higher interest rates successful • Lower media presence Points of sale • 3,714 (Anfavea) • 29* • 45,600 (Fenauto) • 71 (Fenauto) *Based on the main companies reports and websites. 32
  • 33. Satisfaction survey 2011 - Would you recommend Seminovos? YES! 94.0% 94.0% 92.3% 94.0% 2009 2010 2011 Customers recognize our quality and recommend it! 33 Source: based on phone interviews made by the Company with customers started in 2009
  • 34. Agenda 1. Company overview 2. Main business divisions Car rental Fleet rental Seminovos 3. Consolidated 4. Debt and cash 5. Appendix Brazil – Macroeconomic scenario Earnings release 2Q12 34
  • 35. 2011 Consolidated overview Revenues: R$2,918.1 million EBITDA: R$821.3 million 16% 34% 57% 38% 50% 5% 35
  • 36. Consolidated net revenues R$ million : 22.7% CAGR 2,918.1 2,497.2 7% 1,823.7 1,820.9 1,468.1 12. 1,505.5 1,321.9 1,564.3 1,387.9 1,126.2 8% 854.9 980.8 922.4 762.7 11. 850.5 693.3 706.4 789.6 588.8 1,450.0 4% 446.5 898.5 1,175.3 15. 352.7 .2% 389.3 655.0 842.9 694.6 801.6 3 408.4 537.4 353.7 1 400.3 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Rentals Seminovos In the 2Q12, net revenues grew due to the increase of 13.2% in rental and 10.4% in Seminovos revenues 36
  • 37. EBITDA R$ million : 19.8% 821.3 CAGR 649.5 504.1 10.1% 311.3 403.5 469.7 386.8 425.7 7.5% 277.9 200.6 215.7 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Margin per division 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Car rental 47.5% 43.4% 46.0% 45.9% 41.9% 45.3% 46.9% 45.1% 41.3% 46.1% 40.6% Fleet rental 65.5% 71.4% 71.3% 69.1% 68.7% 68.0% 68.6% 67.1% 66.0% 68.5% 65.8% Rental consolidated 53.6% 52.9% 54.5% 53.3% 51.1% 52.3% 53.8% 52.0% 49.4% 53.1% 48.9% Seminovos 13.2% 4.6% 5.5% 5.6% 1.1% 2.6% 2.8% 3.7% 3.9% 3.6% 5.1% EBITDA margin in the 2Q12 was impacted by complement bonuses and accessories expenses. 37
  • 38. Average depreciation per car Hot used car market Financial crisis effect 5.468,2 2.546,0 2.577,0 2.062,3 Reflex of the 1.536,0 1.683,9 492,3 939,1 IPI reduction 332,9 2005 2006 2007 2008 2009 2010 2011 Jan-Apr/12* 1H12* * Annualized 5.083,1 5.406,3 4.371,7 4.133,0 4.289,3 Reflex of the 2.981,3 3.509,7 IPI reduction 2.383,3 2.395,8 2005 2006 2007 2008 2009 2010 2011 Jan-Apr/12* 1H12* * Annualized Depreciation was impacted by the decrease in car prices due to the IPI reduction. 38
  • 39. Consolidated net income R$ million % 16.4 291.6 250.5 -39.4 % 190.2 138.2 137.6 -85.5 106.5 127.4 116.3 % 83.4 74.0 10.7 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 EBITDA x net income Reconciliation 2009 2010 2011 Var. R$ Var. % 1H11 1H12 Var. R$ Var. % 2Q11 2Q12 Var. R$ Var. % Consolidated EBITDA 469.7 649.5 821.3 171.8 26.5% 386.8 425.7 38.9 10.1% 200.6 215.7 15.1 7.5% (172.3) (146.3) (201.5) (55.2) 37.7% (89.7) (223.3) (133.6) 148.9% (43.3) (165.3) (122.0) 281.8% Car depreciation Other property and equipment dep. (21.0) (21.1) (24.1) (3.0) 14.2% (12.3) (15.6) (3.3) 26.8% (6.3) (8.1) (1.8) 28.6% Financial expenses, net (112.9) (130.1) (179.0) (48.9) 37.6% (88.0) (77.7) 10.3 -11.7% (45.2) (34.1) 11.1 -24.6% Income tax and social contribution (47.2) (101.5) (125.1) (23.6) 23.3% (59.2) (25.7) 33.5 -56.6% (31.8) 2.5 34.3 -107.9% Net income 116.3 250.5 291.6 41.1 16.4% 137.6 83.4 (54.2) -39.4% 74.0 10.7 (63.3) -85.5% Excluding the additional depreciation, 1H12 net income would have reached R$149.5 million. 39
  • 40. SWOT Analysis: Localiza business platform According to Roland Berger report as of June 21, 2012 Strengths Weaknesses • Unrivaled local scale • Strong focus on airport locations • Strong footprint in Brazil’s extreme traffic locations • Renewal of airport concessions costly • Vertical integration, creating synergies for all four • Dependence on passengers travelling by air (growth businesses limited by Brazilian infrastructure) • Strong business operating performance and • Weak footprint outside of Brazil, resulting in experienced leadership exposure to national economic development • Dependence on long-term capital to finance renewal of fleet Opportunities Threats •Increase in market share through further •Any measures of the Brazilian government which consolidation of Brazilian rental car market impact car sales prices, potentially lowering asset value (e.g. new car sales tax) •Underdeveloped fleet outsorcing in Brazil •New competitors entering the market (rental car or •Upcoming mega events in Brazil fleet management) •Positive outlook for Brazilian business and tourism •Increasing fuel price Localiza’s brand is top of mind in Brazil. Localiza doesn’t see it as a weakness or a threat 40
  • 41. Agenda 1. Company overview 2. Main business divisions Car rental Fleet rental Seminovos 3. Consolidated 4. Debt and cash 5. Appendix Brazil – Macroeconomic scenario Earnings release 2Q12 41
  • 42. Unleveraged free cash flow - FCF Free cash flow - R$ million 2005 2006 2007 2008 2009 2010 2011 1H12 EBITDA 277.9 311.3 403.5 504.1 469.7 649.5 821.3 425.7 Used car sales net revenues (446.5) (588.8) (850.5) (980.8) (922.4) (1,321.9) (1,468.1) (762.7) Depreciated cost of used car sales (*) 361.2 530.4 760.0 874.5 855.1 1,203.2 1,328.6 687.7 (-) Income tax and social contribution (32.7) (42.7) (63.4) (52.8) (49.0) (57.8) (83.0) (54.9) Working capital variation (24.2) (4.8) 13.3 (44.8) (11.5) 54.5 (83.9) (18.9) Cash provided before capex 135.7 205.4 262.9 300.2 341.9 527.5 514.9 276.9 Used car sales net revenues 446.5 588.8 850.5 980.8 922.4 1,321.9 1,468.1 762.7 Capex of car - renewal (496.0) (643.3) (839.0) (1,035.4) (947.9) (1,370.1) (1,504.5) (628.5) Net capex for renewal (49.5) (54.5) 11.5 (54.6) (25.5) (48.2) (36.4) 134.2 Fleet renewal – quantity 18,763 23,174 30,093 34,281 34,519 47,285 50,772 27,789 Capex – other property and equipment, net (28.0) (32.7) (23.7) (39.9) (21.0) (51.1) (63.0) (36.0) Free cash flow before growth 58.2 118.2 250.7 205.7 295.4 428.2 415.5 375.1 Capex of car - growth (194.0) (287.0) (221.9) (299.9) (241.1) (540.3) (272.0) - Change in accounts payable to car suppliers (capex) (25.5) 222.0 (51.0) (188.9) 241.1 111.3 32.7 (132.8) Net capex for fleet growth (219.5) (65.0) (272.9) (488.8) 0.0 (429.0) (239.3) (132.8) Fleet increase – quantity 7,342 10,346 7,957 9,930 8,642 18,649 9,178 (5,868) Free cash flow after growth (161.3) 53.2 (22.2) (283.1) 295.4 (0.8) 176.2 242.3 42 (*) Without tecnical discount deduction up to 2010 (see item 18 – Glossary)
  • 43. Changes in net debt in 1H12 (R$ million) FCF 242.3 Net debt Net debt 12/31/2011 06/30/2012 - 1,363.4 - 1,254.9 (54.9) (78.9) Interest Dividends Net debt was reduced by R$108.5 million (-8.0%). 43
  • 44. Debt profile R$ million Debt profile in 06/30/2012- principal (R$ million) 562.0 432.0 323.5 303.5 161.8 16.5 26.0 52.0 2012 2013 2014 2015 2016 2017 2018 2019 Cash 673,9 Strong cash position and comfortable debt profile. In the 1H12, all in spread was of 1.3p.p. above the Selic rate. 44
  • 45. Debt – ratios R$ million 2,446.7 2,681.7 2,391.2 1,752.6 1,907.8 1,492.9 1,363.4 1,247.7 1,254.5 1,281.1 1,254.9 1,078.6 900.2 765.1 535.8 440.4 2005 2006 2007 2008 2009 2010 2011 1H12 Net debt Fleet value END OF PERIOD BALANCE 2005 2006 2007 2008 2009 2010 2011(**) 1H12 (**) Net debt / Fleet value 60% 36% 51% 72% 57% 52% 51% 52% Net debt / EBITDA (*) 1.9x 1.4x 1.9x 2.5x 2.3x 2.0x 1.7x 1.5x Net debt / Equity 1.4x 0.7x 1.3x 2.0x 1.5x 1.4x 1.2x 1.1x EBITDA / Financial expenses, net 3.3x 4.8x 5.4x 3.8x 4.2x 5.0x 4.6x 5.5x (*) annualized (**) From January 1st 2011, address financial statements in IFRS The Company presents conservative indebtedness ratios. 45
  • 46. IR Team Roberto Mendes Silvio Guerra Nora Lanari CFO - RI RI RI Website: www.localiza.com/ir E-mail: ri@localiza.com Phone: 55 31 3247-7024 Disclaimer The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does not purport to be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No representation or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein. This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will be, as the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its subsidiaries that may cause the actual results of the companies to be materially different from any future results expressed or implied in such forward-looking statements. Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to LOCALIZA’s management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement. Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities to be made in the United States will be made by means of an offering memorandum that may be obtained from any underwriters we may appoint in connection with an offering of securities in future. Such offering memorandum will contain, or incorporate by reference, detailed information about LOCALIZA and its business and financial results, as well as its financial statements. This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein shall form the basis of any contract or commitment whatsoever. 46