This presentation address the opportunity for a SMB to brand their name and increase their conversion rate through Display Advertising and Retargeting

6. All of these are BRANDS…
brands you know
or brands you’ll know soon.
If you’re in business today
YOU are your BRAND.
You HAVE TO ADVERTISE your brand.
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7. Effective advertising is…
making sure YOUR BRAND
is in the mind of
YOUR CUSTOMER
when they’re READY TO BUY
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12. YOUR AD

13. Online Display
DOES BUILD
brand awareness

14. © hibu plc 2012 14
TARGET MOBILE USERS
61% of smartphone users search for local information
on-the-go with their devices.
Source: Localeze/15 Miles Local Search usage Study, December 2011

15. Target Your Customers 3
Different Ways
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Demographic
Targeting
Category
Targeting
Placement
Targeting

16. • More than 50% of internet users actively
respond to online display advertising1
• Display advertising can boost conversion
by 30%2
• Yahoo discovered a 59% lift in conversion
when users searched after seeing an online
display ad3
• Targeted display ads yield 25% growth
in registration4
• Online display ads increase lift to an
advertiser’s website by 46%5
The Power of Online Display Ads: Conversion
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SOURCES: 1 Search Engine marketing and Online Display Integration Study”; 2 “Conquer the New B2B Marketing Funnel,”
April 2011, Online Marketing Content; 3 iProspect, 2011; 4 “Express Employment Professionals Customer Case Study ,”
December 2011, Bizo; 5 “How Online Advertising Works: Whither the Click?”, December 2008, comScore

17. 98%
of all people
who visit
a website
DO NOT BUY
on their
first visit.
Imagine if you could reach those people who came to your website,
shopped… and left. Well now you can.
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18. Retargeting
Retargeting allows advertisers to serve ads to users who
have previously been to their site.
• The retargeting audiences can be customized to target
users who only reached specific pages or to exclude users
who have already converted online.
hibu confidential / © hibu plc 2012 18
Visit www.worldofwarcraft.com and leave to go to
another site.
Receive ads when visiting other sites.

19. hibu is a leading provider of print and digital
services within the emerging local e-Marketplace for
consumers and SMBs across its operations in the
UK, US, Spain, and some countries in Latin
America.
 An established, successful organization
More than 9,000 employees globally
 Proven track record
More than 75,000 SEM campaigns and 300,000
websites launched/hosted
 Certified Analysts
An experienced team of Google & Yahoo/Bing
certified SEM & SEO experts manage your
campaign
ABOUT US

20. Pay Per Click Optimization Display
Social Email
Client
Websites
Or
Yell Global
Websites

21. The hibu network of sites includes
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22. Monthly Reports

23. 15 cents will buy 25 ads

24. © hibu plc 2012 24

25. Thank you
Javier Chero
Your Digital Media Partner
941-822-3325
© hibu plc 2012 25