Google Adwords Presentation By LocSea

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LocSea is a Google Adwords SEM Company. LocSea has Google Adwords Individually Certified and Trained Team to manage Google Adwords for our Clients. We have 5 years of expertise in settin up and optimizing Google Adwords Campaigns. We use Google Analytics for setting up Business Goals/Conversions, tracking and reporting.

Tecnología Empresariales

Agenda – Google Adwords - Based on case study VYBAVI, APC UPS/Inverter Dealer

● Google Adwords – What & Why – Search Advertising

● Why LocSea – Google Adwords Management Company

● Case Study – VYBAVI – Before & After Adwords

● Live Action – Adwords and Success Stories

● Our Clients: OBC, Maids, BestRankers, Vybavi

● Budget: To spend * ROI

LocSea - Copyrights - 2012

Based on case study VYBAVI, APC UPS/Inverter Dealer

What is Google Adwords? – Sample Search Ads

Ads
Ads

LocSea - Copyrights - 2012

Based on case study VYBAVI, APC UPS/Inverter Dealer

What is Google Adwords? – Sample Display Network Ads

Ads

Ads

Ads

LocSea - Copyrights - 2012

Based on case study VYBAVI, APC UPS/Inverter Dealer

What is Google Adwords? – Sample Display Network Ads

Ads

Ads

LocSea - Copyrights - 2012

Why Google Adwords? – Search Advertising
4% 3%
5%

Search Engine
Market Share in India

Google Search

Yahoo Search

Microsoft Bing

Others
Google India

88%

Reach your target audience by Advertising in Google Search

Reach millions of people searching for your product/service

LocSea - Copyrights - 2012

Why Google Adwords? - Do I need this for my Business?

Attract interested visitors searching for your business

Specific geographic area

Laptop, Desktop, Mobile OS
Search

● How Adwords works? - 3 min, 53 sec
http://www.youtube.com/watch?v=05we2g3Edgs&feature=player_embedded
http://www.youtube.com/watch?v=uFzoM59bIQ8

LocSea - Copyrights - 2012

Why LocSea - Google Adwords Management Company

Certified Team

Expertise Level

10 10

9 9

8 8

7 7

6 6

5 5

4 Adwords Expert Skill Level 4

3 3

2 2

1 1

0 0
2008 2009 2010 2011 2012
LocSea - Copyrights - 2012

Based on case study VYBAVI, APC UPS/Inverter Dealer

Why LocSea - Scope of work

✔ Analyze your website structure and business products

LocSea - Copyrights - 2012

Based on case study VYBAVI, APC UPS/Inverter Dealer

Why LocSea - Scope of work

✔ Create Campaigns from Website structure and Ad settings

LocSea - Copyrights - 2012

Based on case study VYBAVI, APC UPS/Inverter Dealer

Why LocSea - Scope of work

✔ Create Adgroups and Ads for different landing pages

LocSea - Copyrights - 2012

Based on case study VYBAVI, APC UPS/Inverter Dealer

Why LocSea - Scope of work
✔ Add relevant keywords and negative keywords

`

How LocSea works? -
6 min, 3 sec
http://www.google.com/ads/learn/market-online/videos/five-adwords-pillars.html

LocSea - Copyrights - 2012

Why LocSea - Summary
✔ Organize Campaigns, Adgroups and Ads – 3 min, 52 sec
http://www.google.com/ads/learn/market-online/videos/adwords-account-structure.html

✔ Optimize
✔ Tune Ads for higher position and Focus on Quality Score

✔ Track Keywords
✔ Avoid irrelevant click
✔ Boost relevant click

✔ Competitive Bidding revision
✔ Save Budget

✔ Google Analytics statistics & Reports

LocSea - Copyrights - 2012

LocSea - Case Study – VYBAVI – Before & After Adwords

Yearly Report on number of requests processed during 2007 - 2011

Adwords with higher budget spend

Adwords with lesser budget spend
Without Adwords

LocSea - Copyrights - 2012

LocSea - Case Study – VYBAVI – Before and After Adwords

5 to 7 Pieces per month 45 to 60 Pieces per month
3500

3000
Website Visitor Traffic

2500

2008 Without
2000

1500 2009 Less Spend

1000
2010 High Spend

500

0
January February March April May

Month

LocSea - Copyrights - 2012

Live Action - Adwords and Success stories

● Adwords in Action
http://adwords.google.com

● Adwords Success Stories
http://www.google.com/adwords/select/success.html

LocSea - Copyrights - 2012

Our Clients

www.vybavi.com www.orthodonticsbycrutchfield.com

www.housecleaning-maidservice-ny.com
www.bestrankers.com www.housecleaning-maidservice-nj.com

LocSea - Copyrights - 2012

Budget – to spend

To Google
➔

➢Bidding Cost for every Click

➔ To LocSea
Clicks Charges ➢ Management Cost
✔ Initial Campaign Setup Fee – Minimum $200
✔ Monthly Fee to optimize – Minimum $200

LocSea - Copyrights - 2012

Questions
● How Google Calculates Ads Position? - Ad Auction

● Why my ads are not showing for every query?
http://www.youtube.com/watch?v=zStNy_PImyQ&feature=endscreen
http://www.youtube.com/watch?feature=player_detailpage&v=XeESjscUfmQ#t=206s

LocSea - Copyrights - 2012

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Google Adwords Presentation By LocSea

1. Agenda – Google Adwords - Based on case study VYBAVI, APC UPS/Inverter Dealer ● Google Adwords – What & Why – Search Advertising ● Why LocSea – Google Adwords Management Company ● Case Study – VYBAVI – Before & After Adwords ● Live Action – Adwords and Success Stories ● Our Clients: OBC, Maids, BestRankers, Vybavi ● Budget: To spend * ROI LocSea - Copyrights - 2012

2. Based on case study VYBAVI, APC UPS/Inverter Dealer What is Google Adwords? – Sample Search Ads Ads Ads LocSea - Copyrights - 2012

3. Based on case study VYBAVI, APC UPS/Inverter Dealer What is Google Adwords? – Sample Display Network Ads Ads Ads Ads LocSea - Copyrights - 2012

4. Based on case study VYBAVI, APC UPS/Inverter Dealer What is Google Adwords? – Sample Display Network Ads Ads Ads LocSea - Copyrights - 2012

5. Why Google Adwords? – Search Advertising 4% 3% 5% Search Engine Market Share in India Google Search Yahoo Search Microsoft Bing Others Google India 88% Reach your target audience by Advertising in Google Search Reach millions of people searching for your product/service LocSea - Copyrights - 2012

6. Why Google Adwords? - Do I need this for my Business? Attract interested visitors searching for your business Specific geographic area Laptop, Desktop, Mobile OS Search ● How Adwords works? - 3 min, 53 sec http://www.youtube.com/watch?v=05we2g3Edgs&feature=player_embedded http://www.youtube.com/watch?v=uFzoM59bIQ8 LocSea - Copyrights - 2012

7. Why LocSea - Google Adwords Management Company Certified Team Expertise Level 10 10 9 9 8 8 7 7 6 6 5 5 4 Adwords Expert Skill Level 4 3 3 2 2 1 1 0 0 2008 2009 2010 2011 2012 LocSea - Copyrights - 2012

8. Based on case study VYBAVI, APC UPS/Inverter Dealer Why LocSea - Scope of work ✔ Analyze your website structure and business products LocSea - Copyrights - 2012

9. Based on case study VYBAVI, APC UPS/Inverter Dealer Why LocSea - Scope of work ✔ Create Campaigns from Website structure and Ad settings LocSea - Copyrights - 2012

10. Based on case study VYBAVI, APC UPS/Inverter Dealer Why LocSea - Scope of work ✔ Create Adgroups and Ads for different landing pages LocSea - Copyrights - 2012

11. Based on case study VYBAVI, APC UPS/Inverter Dealer Why LocSea - Scope of work ✔ Add relevant keywords and negative keywords ` How LocSea works? - 6 min, 3 sec http://www.google.com/ads/learn/market-online/videos/five-adwords-pillars.html LocSea - Copyrights - 2012

12. Why LocSea - Summary ✔ Organize Campaigns, Adgroups and Ads – 3 min, 52 sec http://www.google.com/ads/learn/market-online/videos/adwords-account-structure.html ✔ Optimize ✔ Tune Ads for higher position and Focus on Quality Score ✔ Track Keywords ✔ Avoid irrelevant click ✔ Boost relevant click ✔ Competitive Bidding revision ✔ Save Budget ✔ Google Analytics statistics & Reports LocSea - Copyrights - 2012

13. LocSea - Case Study – VYBAVI – Before & After Adwords Yearly Report on number of requests processed during 2007 - 2011 Adwords with higher budget spend Adwords with lesser budget spend Without Adwords LocSea - Copyrights - 2012

14. LocSea - Case Study – VYBAVI – Before and After Adwords 5 to 7 Pieces per month 45 to 60 Pieces per month 3500 3000 Website Visitor Traffic 2500 2008 Without 2000 1500 2009 Less Spend 1000 2010 High Spend 500 0 January February March April May Month LocSea - Copyrights - 2012

15. Live Action - Adwords and Success stories ● Adwords in Action http://adwords.google.com ● Adwords Success Stories http://www.google.com/adwords/select/success.html LocSea - Copyrights - 2012

16. Our Clients www.vybavi.com www.orthodonticsbycrutchfield.com www.housecleaning-maidservice-ny.com www.bestrankers.com www.housecleaning-maidservice-nj.com LocSea - Copyrights - 2012

17. Budget – to spend To Google ➔ ➢Bidding Cost for every Click ➔ To LocSea Clicks Charges ➢ Management Cost ✔ Initial Campaign Setup Fee – Minimum $200 ✔ Monthly Fee to optimize – Minimum $200 LocSea - Copyrights - 2012

18. Budget – Return on Investment ➔Impressions – Create Brand Awareness ➔Clicks – Generate Relevant Traffic ➔ Conversion – Define and achieve business goals ➔Google Analytics - Business goals tracking and reporting LocSea - Copyrights - 2012

19. Questions ● How Google Calculates Ads Position? - Ad Auction ● Why my ads are not showing for every query? http://www.youtube.com/watch?v=zStNy_PImyQ&feature=endscreen http://www.youtube.com/watch?feature=player_detailpage&v=XeESjscUfmQ#t=206s LocSea - Copyrights - 2012

Google Adwords Presentation By LocSea

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