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Sustainability innovationmasterclass 20121011
- 1. SunIdee masterclass 11/10/2012 Sustainability Innovation @sunidee © SUNIDEE 2012 the bright way to innovate!
- 2. Masterclass sustainability innovation Organized by SunIdee on 11/10/2012 to celebrate our 10 year anniversary! Benefits of sustainability What can companies gain by working in a sustainable 1 way? Overview of transformation: different eras How did the society and companies evolve over the last decades? What was the role of innovation? Sustainability innovation success factors What elements lead to success? What can you learn from other companies? the bright way to innovate!
- 3. In a sustainable healthy society, nature is not subject to systematically increasing: • extraction of resources • emissions and waste produced by society • degradation of natural ecosystems From: www.TheNaturalStep.org Sustainability is about a healthy planet the bright way to innovate!
- 4. In a sustainable society people are not systemically undermined in their capacity to meet their needs From: www.TheNaturalStep.org Sustainability is about happy people the bright way to innovate!
- 5. More than 50% of investment professionals believe in value creation of sustainability programs from 2% to over 11% From: McKinsey & Company, Valueing corporate social responsibility (2009) Sustainability is about healthy organizations ! ! ! ! ! ! ! !example: www.patagonia.com ! the bright way to innovate!
- 6. “Employees in green firms are more motivated, receive more training, and benefit from better interpersonal relationships. The employees at green companies are therefore more productive than employees in more conventional firms." From: UCLA professor Magali Delmas Sustainability is about motivated and productive employees the bright way to innovate!
- 7. Since 1994 the goal of Interface is to eliminate its environmental footprint. Ray Anderson wants not to be an example, but a leader, influencing others. Interface is now the biggest and coolest brand in the petroleum laden flooring industry! Sustainability is about innovative organizations ! ! ! ! ! ! ! !example: www.interface.com! the bright way to innovate!
- 8. From: McKinsey & Company, Valueing corporate social responsibility (2009) the bright way to innovate!
- 9. Reduction Growth the bright way to innovate!
- 10. Benefits of sustainability What can companies gain by working in a sustainable way? Overview: different eras How did the society and companies evolve over the 2 last decades? What was the role of innovation? Sustainability innovation success factors What elements lead to success? What can you learn from other companies? the bright way to innovate!
- 11. Different eras! 1945-1980 1980-2000 2000-2005 2005-2015 Beyond the bright way to innovate!
- 12. Mass industrialization! The product the bright way to innovate!
- 13. Mass marketing! The brand the bright way to innovate!
- 14. Early days of the internet! Authenticity the bright way to innovate!
- 15. Social media! Dialogue the bright way to innovate!
- 16. Social and natural ecosystems! Circularity the bright way to innovate!
- 17. Evolving transformation! Circularity Dialogue Authenticity The brand The product Producers: Producers: Producers: Produce products Create brands Become authentic and partner Consumers: Consumers: Consumers: Buy products Buy an identity Buy impact Media: Media: Media: Focus on product characteristics Focus on life style Interactive dialogue Innovation: Innovation: Innovation: Functionality driven Marketing driven Social and environmental ecosystem driven the bright way to innovate!
- 18. Benefits of sustainability innovation! Motivated employees Healthy organizations Innovative organizations Happy people Authentic organizations Healthy Organizations planet in dialogue the bright way to innovate!
- 19. Benefits of sustainability What can companies gain by working in a sustainable way? Overview of transformation: different eras How did the society and companies evolve over the last decades? What was the role of innovation? Sustainability innovation success factors What elements lead to success? What can you learn from 3 other companies? the bright way to innovate!
- 20. Focus on the core of your business ! ! !! ! ! !! !! ! ! ! ! ! !! ! ! ! ! ! ! ! ! ! ! !example: www.car2go.com ! ! the bright way to innovate!
- 21. Apply a chain approach ! !! ! ! !! ! ! ! !! ! ! ! ! ! ! ! ! ! ! ! !example: www.unilever.com “By 2020 we aim to source all our agricultural raw materials sustainably.” the bright way to innovate!
- 22. “All you need is a vision of an idea. And finding the right people to expedite the vision and make it happen.” “Your are never remebered for what you do in business, ever. Your only remembered for what your do in civil society.” From: Anita Roddick, Body Shop founder Act on vision from the top ! ! ! ! ! ! ! ! ! ! ! ! ! !example: www.bodyshop.com ! ! the bright way to innovate!
- 23. Create a culture of innovation ! ! ! ! ! ! ! ! ! ! ! ! !example: www.vangansewinkel.nl the bright way to innovate!
- 24. Use the power of design ! ! example: www.freitag.com the bright way to innovate!
- 25. Get inspired by what nature offers you ! ! ! ! ! ! ! ! ! ! ! ! ! ! !example: www.bolefloor.com the bright way to innovate!
- 26. Close the loop, think circular ! ! ! !! ! !! ! ! !! ! ! ! ! ! ! ! ! !example: www.philips.com Senseo Viva Café Eco the bright way to innovate!
- 27. Involve the crowd ! ! ! ! ! ! ! ! ! ! ! ! ! !example: www.pfizer.com ! ! the bright way to innovate!
- 28. And donʼt forget the 3 Bʼs …! Be bright ! Break the rules! Build a movement the bright way to innovate!
- 29. Motivated employees Benefits of Healthy sustainability organizations Innovative organizations Happy people Authentic organizations Healthy Organizations planet in dialogue Involve the Focus on core crowd business Apply chain Create a culture approach of innovation Sustainability Use power of design innovation Act on vision success factors from top Get inspired by Close the loop, what nature offers think circular the bright way to innovate!
- 30. Appendix: SunIdee introduction SunIdee sustainability innovation team: Michiel Oudakker Martin Klitsie Loes van der Putten michiel@sunidee.com martin@sunidee.com loes@sunidee.com +31 (0) 6 25 21 63 56 +31 (0) 6 28 20 31 92 +31 (0) 6 24 64 96 86 @MartinKlitsie the bright way to innovate!
- 31. Introduction to SunIdee Innovation agency! • One of the first agencies specialised in customer-centric innovation. Founded in 2002, based in Amsterdam, Paris & Hong Kong.! • Over 4000 people in our workshops from over 50 leading brands! • 15 innovation specialists! • Over 50 innovation tools in our toolbox! Committed ! !Leading ! !Bright ! ! Inspiring! the bright way to innovate!
- 32. We help you to become an innovation champion! • We help your team innovate in a way that is both inspiring and results-driven, which enables your team to realise successful projects that benefit the entire organisation.! the bright way to innovate!
- 33. We structure innovation & bring new insights! • Simplify complex matters by visualisation! • Ownership by working with multidisciplinary teams! • Long term differentiation by a 2-sides approach! Customer need Company strength the bright way to innovate!
- 34. We focus on results by working with proven tools! Efficient! Fun ! Result-driven! Team spirit! the bright way to innovate!
- 35. We build on best practices from different markets! Products & Marketing Strategy! Services! & sales! Focus on content! Innovation strategy Concept creation Positioning (consultancy)! New business Innovation scan Marketing tool Blue ocean Concept creation Customer-centric Focus on ownership! product portfolio (workshops)! Strategy implementation Co-creation Year plans Value net Insights-driven Focus on skills! concept creation (training)! Insights-driven Campaign Cradle to cradle Innovation process development the bright way to innovate!
- 36. So you can increase your innovation success rate! Make your strategy leading Identify great ideas early in the process Develop better products and services Shorten time to market Use resources more effectively the bright way to innovate!
- 37. We look forward to working with you!! For more information please contact: Michiel Oudakker – Partner m: +31 (0) 6 25 21 63 56 / e: michiel@sunidee.com Martin Klitsie - Partner m: +31 (0) 6 28 20 31 92 / e: martin@sunidee.com Loes van der Putten – Partner m: +31 (0) 6 24 64 96 86 / e: loes@sunidee.com SUNIDEE Prinsengracht 739-741, 1017 JX, Amsterdam +31 (0)20 6244291 / www.sunidee.com the bright way to innovate!