Mobile marketing has quickly become an integral part of the marketing and advertising world. Due to the fact that more and more people are using the web on their mobile devices, businesses have found ways to tap into these “personal billboards” to increase customers, sales, and profits for their companies. One way they’re accomplishing this is by using mobile coupons. As a small business owner, mobile coupons present an easy and affordable way to market your products and services. Mobile coupons are similar to the conventional print coupons we see on magazines and newspaper inserts; the difference being that they are sent directly to mobile phone devices. Many studies show that text messages are read within minutes of receiving them. Therefore, you have a chance to capture your local consumers’ attention while they are potentially already out and about; making it easy for them to stop by and take you up on your offer. Mobile phones are perfect for coupons because consumers usually have them in their pockets at all times. Not only is this a direct way to get offers in front of your target audience, but this is an easy way for them to redeem coupons – no cutting necessary. You may be in the process of creating mobile coupon offers, but there are a few crucial things you should know to get it right. Besides, if you mess it up, the whole thing can be a complete waste of time.

1. Presented by: Logan Wenger
917-677-9937
logan@loganwenger.com
www.loganwenger.com

2. Integrate Mobile Coupons with Your Autoresponder
Entice users to opt-in to receive
your coupon offer with a strong
call-to-action
Set-up your offer so they can
receive the coupon immediately
after opting-in

3. Don’t Make Your Offer Totally Free
Combine your free offer with a
paid product or service to avoid
freebie-seekers
They will grab your free offer
and then opt-out of your list

4. Make Your Offers Time-Sensitive
Most mobile users read
text messages within
minutes of receipt
Put time limits on your
offers to increase
urgency

5. Send Your Offers at the Right Time
 Certain businesses get
higher conversion rates if
they send messages on
certain days or at specific
times of the day
 When is your audience
more likely to redeem your
offers? Send your message
on those days and times

6. Advertise Your Coupon Campaign Aggressively
Tell the world about your mobile
coupon campaigns to drive up
participation
Tell in-store consumers, social
media followers, website
visitors, and email subscribers
about your mobile coupons

7. Do Not Overwhelm Your Customers
Do not send your customers
coupons every single hour; not
even every single day for that
matter
Coupons will be ignored
Many will unsubscribe

8. Provide High-Value to Your Customers
Find out what your
customers want and give
them just that
Make your offers “worth it”
to your subscribers to keep
them coming back to spend
money with you

9. Keep Your Coupons Super Simple
Make sure your coupons are
easy to read, easy to
understand, and easy to redeem
Simplicity wins with coupons
Keep offers short, sweet, and
to-the-point

10. Remain Professional
Don’t add anything
“unprofessional” to your
coupon offers
Could turn off some of
your subscribers

11. Be Consistent with Your Offers
Figure out how often
you will send out
coupon offers and stick
with it
Don’t let months go by
without communicating
with your list as they
may grow unresponsive

12. If you would like more information about
Mobile Coupons, contact me at 917-677-9937
for a FREE Consultation
Logan Wenger
917-677-9937
logan@loganwenger.com
www.loganwenger.com