Final social-media-day
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Essentials of Social Media Marketing
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Final social-media-day
- 1. Today is…
- 2. 30 June 2010 Essentials for social media marketing success Passionate. Professional. Visionary.
- 6. Clients we work with
- 7. What would you like to get out of this morning?
- 8. Where does social media fit Product A Resellers Direct Marketing Segment 1 Reputation PRODUCTS , BRANDS, VALUE PROPOSITION INTERNAL PARTNERS & CHANNEL CUSTOMERS & SEGMENTS USAGE, LOYALTY, REFERRALS & CASE STUDY COMMUNICATIONS Product B Product C Product D Alliances Distributors Segment 2 Segment 3 Segment 4 Web PR & Social media Networks & Communities Pricing
- 9. It’s just another megaphone
- 10. Maximising the potential of social media Websites and email Social media The value of social media as a channel
- 14. Where are your prospects/clients?
- 23. Managing & maintaining your brand
- 26. Not anyone who could let you down Be careful who you choose
- 27. Be consistent
- 33. A real life example – Nestle
- 35. Measuring
- 41. Any questions?
- 42. Marketing Peek blog.lcm.co.uk Thank you & stay in touch Passionate. Professional. Visionary. LCM_UK www.lcm.co.uk 01329 825849 [email_address]
Notas del editor
- It’s the ‘latest thing’? It’s just another thing It’s not instead of what we are doing, it’s as well as... It’s ‘another megaphone’
- Permission marketing Web 2.0 is all about conversation
- George, where were those other objectives?
- What do you want to achieve?
- Twitter is a communication platform that helps businesses stay connected to their customers. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you've had a great—or disappointing—experience with their business, offer product ideas, and learn about great offers.
- More than 400 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 500 billion minutes per month on Facebook There are over 160 million objects that people interact with (pages, groups and events) Average user is connected to 60 pages, groups and events Average user creates 70 pieces of content each month More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
- LinkedIn has over 70 million members in over 200 countries. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members. Your professional network of trusted contacts gives you an advantage in your career, and is one of your most valuable assets. LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful. We believe that in a global connected economy, your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust.