The document discusses using social media as part of a communications strategy for businesses. It provides tips on developing social media objectives, identifying target audiences, integrating social media tools into existing marketing processes, and managing brands across social media platforms. Examples of content types and a sample social media strategy are outlined. Managing multiple social media accounts and handling negative comments are also addressed.

1. Zoe Mitchell 27 th January 2011 SOCIAL MEDIA: Don’t make a tweet of yourself Passionate. Professional. Visionary.

4. Clients we work with

5. Who’s doing it?

9. Where are your prospects/clients?

10. CURRENT PROCESS WEBSITE ENQUIRIES ATTENDANCE AT EVENTS APPOINTMENTS Email Bulletins Offline Marketing, PR & Advertising Sample Social Media Strategy: Stage One: Establish the current communications process

11. WEBSITE ENQUIRIES ATTENDANCE AT EVENTS APPOINTMENTS TWITTER LINKED IN Polls Discussion Events Email Bulletins Offline Marketing, PR & Advertising SEO Sample Social Media Strategy: Stage Two: Integrate social media tools

12. Case Study: Getting it Right

13. Case Study: Getting it Right

15. Managing & maintaining your brand

16. Identify brand champions

17. Not anyone who could let you down Be careful who you choose

18. Be consistent

21. Avoid overt selling

24. Managing multiple accounts

31. Any questions?

32. Marketing Peek blog.lcm.co.uk Thank you & stay in touch Passionate. Professional. Visionary. LCM_Zoe www.lcm.co.uk 0845 345 6969 [email_address]