The fascinating and evolving landscape of social media presents businesses with a new world of challenges, opportunities and rewards. It is imperative to have formalized processes that can help achieve social media goals. Today’s workshop will cover: • The benefits of social media • Why social media is important for your brand • What is engagement, how do I interact and generate conversation (the do’s and don’ts of social media) • Why you should monitor your brand on social media • Social media measurement (how to measure ROI and understanding insights and social metrics) • Ways to grow social media