11. Introduction Of Methodology used for this Marketing Plan STP [Situation Target Path] SWOT Analysis DMA [Six sigma] MA [Market Analysis] MR [Market Research] GA [Geographic Analysis] EA [Economic Analysis] CA [Competitor Analysis] By Vision Raval
16. Marketing Plan[Domestic & International] 1- First approach will be Five star resorts and Hotels with spa canter 2- second target will be four star SPA clinic and health centers 3- Third priority will be three star SME in Spa . By Vision Raval
17. Licence From Team Region City Target BDE1 8 Aug 2 Gujarat & DD Surat, baroda, A’bad, Div Daman, rajkot 600000 BDE2 8 Spt 2 Maharashtra Pune , Mumbai,Nasik New Mumbai 600000 BDE3 8 Oct 4 Karnataka Bangalore & Maisor 600000 BDE4 8 Nov 4 Kerala TN Kerela:Kochi Tamilnadu: Chennai 600000 BDE5 8 Dec 6 Goa-Rajesthan Rajasthan: Jaipur Udai pur Abu 600000 BDE6 8 Jan 6 Delhi, Punjab Delhi:Gurgaun, Noida Punjab:Amritsar,Ludhiyana Candigarh:Chandigarh 600000 BDE7 8 Feb 8 MP & UP Bhopal, Khajuraho, Agra Lakhnow. Varanasi 600000 BDE8 8 Mar 8 WB/OR/AP West Bangal: Kolkata Orissa:Bhuvneshwar,Gopalpur Andhra Pradesh:Hyderabad 600000 Domestic Geo Planning Total 48,00,000 INR By Vision Raval
18. Strategy of Key Zone focus as per Spa and Hospitality Industry We can define the state to focus base upon spa awareness and lead we have generated from enquiries and business acquisition. EG: Kerala is a hub for spa and health care industries so we can start our first phase of marketing from there. And gradually we can focus on other stared area of the map. By Vision Raval
19. International Geo Analysis By Vision Raval Link: http://www.google.com/insights/search/#cat=44&q=spa&date=today%2012-m&cmpt=q
20. International Planning E - mailers Cold calling SEO Google search Membership with spa Associations to have access of end clients Marketing by tie up with marketing agencies on commission bases Affiliation program to have captive wing and enrich portfolio Bidding portals for customize solution and market our spa expertise By Vision Raval