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28-10-2009




                                        Things change
Public libraries
                                        &
in times of Google
                                        People change
European Congress on E-Inclusion 2009




                      Education                      Leisure



          Hier staat de titel            Hier staat de titel




                                                                       1
28-10-2009



                                 Digital magazines                        Living books



                          Hier staat de titel                    Hier staat de titel




• www.flashpageflip.com




                                       Music



                          Hier staat de titel




                                                                Public libraries change




                                           December 28th 2007




                                                                                                  2
28-10-2009



                      Inequality at the origin                                  Public libraries evolved



                  Hier staat de titel                                          Hier staat de titel




Andrew Carnegie
1835 - 1919




                                                                                      Current inequalities



                                                 Poverty: between 11% and 15% staat de titel
                                                                            Hier
                                                 Low literacy (not able to function properly in society): 18%

                                                 30% no computer at home

                                                 40% no broadband

                                                 Sociological survey: 30% are non-participants – alienated
                                                 not participating in culture, not engaged in volunteer
                                                 organization, no or poor social network around them, no political
                                                 participation (protest voting)




                                                                                                                             3
28-10-2009



                                                                                Plenitude



                                                      “We are used to deal with scarcity. That
                                                                        Hier staat de titel
                                                      has been our human lot since the
                                                      beginning of history. Now we face
                                                      plenitude.”
                   Change - continued:                Richard Lanham
                   internet and cultural shift




                              Cultural shift
                                                       Internet is a social medium
                     Hier staat de titel         •   Hanging out
• “The Internet models the larger cultural       •   Finding new friends
  conversation, and when something is put up     •   Form a gang
  there, people naturally consider it not as a
                                                 •   Brag, impress
  product but as part of a conversation,
  whether it be the exchange of embroidery       •   Exchange stories
  patterns or pop songs.”                        •   Share media
                                                 •   Play
  Richard Lanham                                 •   Fight
                                                 •   Bullying
                                                 • …




                                                                                                         4
28-10-2009



                                   Cultural shift                                                 Challenge



Internet is:                                              Almost all core functions of public libraries are effected
                          Hier staat de titel                                       Hier staat de titel
•   Where you find information                              by Internet
•   Accessible, independent of time and place
•   Where you decide what to read, when to game,          Reformulate the mission of public libraries
    which film you want to watch                          • In radically changed environment
•   Where you take part in ongoing cultural               • And identify today’s social issues, the libraries have
    conversations.                                          to provide solutions for

                                                          Is an issue for all stakeholders
                                                          • Not a debate within the library sector alone
….it very much resembles a public library                 • Not a national debate alone




                                     Mission                                                Instrument for policy



                            Hier staat de titel           Reformulating what a Hier staat de titel
                                                                               public library is
“Books, the physical books themselves, were [always]
  incidental to the real library mission, which was the
                                                          • Correction of the market
  dispersion of knowledge.
                                                             – Access to a divers and living culture
  … Their final loyalty is to knowledge, to the free
                                                               > rich cultural conversations
  marketing of ideas, to the cultural conversation.”
                                                             – Access to information and knowledge
                                                               > neutral, objective, professional
    Richard Lanham
                                                          • Co-responsibility for an inclusive society
                                                             – Supporting local community life
                                                             – A ‘place’ within the local community
                                                             – Bridging the digital divide




                                                                                                                               5
28-10-2009



                                   Value for the public



• Divers and rich collection: quality titel
                        Hier staat de
   – Inspiration, entertaining, reflection
   – Learning, socially more empowered
• A shared symbolic environment: identification
   – Stories, information, knowledge
   – Creating opportunities for people and communities to
     connect to each other
• Being local
   – Knowledge of local community, for the local community
   – Being a public place (here the public is taking the lead)
• A partner for an inclusive society
   – Access and skills




                                                                 Cabrio




                                                                 INTEGRATIE
                                                                              This man was
                                                                              looking for The
                                                                              Red Hot Chili
                                                                              Peppers and
                                                                              found much
                                                                              more…




                                                                                                        6
28-10-2009



                                    Local



                         Hier staat de titel




                                                                                         Libraries have issues




                                                                                                   bring the
                                                                bring the
                                                            inside out                         outside in
Hybrid environment (plenitude & immediacy)                      (syndicate)
                                                                                               (import, organise)

User generated content                                                           For ever in
                                                                                development                         benefit understanding
Life styles & niches                                  expert
                                                    generated
                                                     content
What about my books?
                                                               user
                                                            generated
                                               Copyright                                                                         marketing
                                                             content
                                                                                                privacy         generation C


                                                                            Non-participants

                                                                                                 identity




                                                                                                                                                     7
28-10-2009



                                   Staff                                                Inclusion as a challenge



                  Hier staat de titel                                Change strategies, roles, priorities:
                                                                                   Hier staat de titel
                                                                     • Accessible technology: broadband,
                                                                       infrastructure + content & services
                                                                     • And beyond: competencies, skills
                                                                     • Partnerships with education, information
                                                                       literacy

                                                                     Aim at mobilizing people
                                                                     • Be part of, and enrich the cultural
                                                                       conversations going on (digitally)
                                                                     • Relate to people who lack stimuli in their social
                                                                       networks, the non-participants…




                         Strengths > inclusion


• Aware of the need to change                                                    Beslissing IWT midden
                Hier staat de titel
   – Successfully integrated earlier technological                               september 2009
      developments
    – On a local level: in the front line


• Professional attitude
       “For all people, and for people who need some
       help in particular”


• Good infrastructure, on good locations

• Rich collections: so many items, so many
  opportunities to connect to people
                                                       A place for learning, bonding,
                                                       discovery, leisure…




                                                                                                                                   8
28-10-2009




               Richard Lanham
      The Economics of Attention
                         (2006)




                                          Ray Oldenburg
                                          The Great Good Place (1989)


Frank Huysmans
The future of the Dutch public library (2008)




                                                                                9

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Jan Braeckman Bibnet Public Libraries In Times Of Google

  • 1. 28-10-2009 Things change Public libraries & in times of Google People change European Congress on E-Inclusion 2009 Education Leisure Hier staat de titel Hier staat de titel 1
  • 2. 28-10-2009 Digital magazines Living books Hier staat de titel Hier staat de titel • www.flashpageflip.com Music Hier staat de titel Public libraries change December 28th 2007 2
  • 3. 28-10-2009 Inequality at the origin Public libraries evolved Hier staat de titel Hier staat de titel Andrew Carnegie 1835 - 1919 Current inequalities Poverty: between 11% and 15% staat de titel Hier Low literacy (not able to function properly in society): 18% 30% no computer at home 40% no broadband Sociological survey: 30% are non-participants – alienated not participating in culture, not engaged in volunteer organization, no or poor social network around them, no political participation (protest voting) 3
  • 4. 28-10-2009 Plenitude “We are used to deal with scarcity. That Hier staat de titel has been our human lot since the beginning of history. Now we face plenitude.” Change - continued: Richard Lanham internet and cultural shift Cultural shift Internet is a social medium Hier staat de titel • Hanging out • “The Internet models the larger cultural • Finding new friends conversation, and when something is put up • Form a gang there, people naturally consider it not as a • Brag, impress product but as part of a conversation, whether it be the exchange of embroidery • Exchange stories patterns or pop songs.” • Share media • Play Richard Lanham • Fight • Bullying • … 4
  • 5. 28-10-2009 Cultural shift Challenge Internet is: Almost all core functions of public libraries are effected Hier staat de titel Hier staat de titel • Where you find information by Internet • Accessible, independent of time and place • Where you decide what to read, when to game, Reformulate the mission of public libraries which film you want to watch • In radically changed environment • Where you take part in ongoing cultural • And identify today’s social issues, the libraries have conversations. to provide solutions for Is an issue for all stakeholders • Not a debate within the library sector alone ….it very much resembles a public library • Not a national debate alone Mission Instrument for policy Hier staat de titel Reformulating what a Hier staat de titel public library is “Books, the physical books themselves, were [always] incidental to the real library mission, which was the • Correction of the market dispersion of knowledge. – Access to a divers and living culture … Their final loyalty is to knowledge, to the free > rich cultural conversations marketing of ideas, to the cultural conversation.” – Access to information and knowledge > neutral, objective, professional Richard Lanham • Co-responsibility for an inclusive society – Supporting local community life – A ‘place’ within the local community – Bridging the digital divide 5
  • 6. 28-10-2009 Value for the public • Divers and rich collection: quality titel Hier staat de – Inspiration, entertaining, reflection – Learning, socially more empowered • A shared symbolic environment: identification – Stories, information, knowledge – Creating opportunities for people and communities to connect to each other • Being local – Knowledge of local community, for the local community – Being a public place (here the public is taking the lead) • A partner for an inclusive society – Access and skills Cabrio INTEGRATIE This man was looking for The Red Hot Chili Peppers and found much more… 6
  • 7. 28-10-2009 Local Hier staat de titel Libraries have issues bring the bring the inside out outside in Hybrid environment (plenitude & immediacy) (syndicate) (import, organise) User generated content For ever in development benefit understanding Life styles & niches expert generated content What about my books? user generated Copyright marketing content privacy generation C Non-participants identity 7
  • 8. 28-10-2009 Staff Inclusion as a challenge Hier staat de titel Change strategies, roles, priorities: Hier staat de titel • Accessible technology: broadband, infrastructure + content & services • And beyond: competencies, skills • Partnerships with education, information literacy Aim at mobilizing people • Be part of, and enrich the cultural conversations going on (digitally) • Relate to people who lack stimuli in their social networks, the non-participants… Strengths > inclusion • Aware of the need to change Beslissing IWT midden Hier staat de titel – Successfully integrated earlier technological september 2009 developments – On a local level: in the front line • Professional attitude “For all people, and for people who need some help in particular” • Good infrastructure, on good locations • Rich collections: so many items, so many opportunities to connect to people A place for learning, bonding, discovery, leisure… 8
  • 9. 28-10-2009 Richard Lanham The Economics of Attention (2006) Ray Oldenburg The Great Good Place (1989) Frank Huysmans The future of the Dutch public library (2008) 9