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[object Object],AGRI-BUSINESS DEVELOPMENT, GUATEMALA “ REGIONAL FORUM ON CLUSTER DEVELOPMENT IN THE CARIBBEAN” Licda. Fanny D. Estrada AGEXPORT November 09, 2011
Guatemala… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VISION: Develop Guatemala as an exporter country  Private non-profit entity, established in 1982 …
25% 73% Non  Traditional Traditional 75% Coffee   Sugar Banana    Cotton Meat Non Traditional Agricultural Products Manufactured Goods Wood and Furniture Apparel and Textiles Handcrafts Services  Traditional 27% US$ 1,061 Millions US$8,466 Millions Source:  BANGUAT Guatemala:  Exports Structure
Source:  BANGUAT 149 products 237 companies 87 markets 1986 4,027 products 3,946 companies 147 markets 2010 Guatemala:  Total Exports   August ↑   25.9%
Guatemala: Export  Markets US$ Millions Source:  BANGUAT 38% 28% 5% 6% 22%
Exports incorporate the rural area to  formal employment Source:  AGEXPORT
Agriculture Manufactured Products Apparel and Textile Handcrafts Sea food Wood products Services … Distributed throughout the country
Fuente:  Banguat
Agricultural Sector
Vegetables Leading  products : China pea, sweet pea, pea beans, French Beans,   Other types of green beans, baby  vegetables, Oriental Vegetables, Bean, Tomato, Chile. Main markets : USA, Europe, Canada, Central America, Mexico and Canada. Production areas : Altiplano. Chimaltenango, Sacatepequez, Quiche, Solola, Quetzaltenango, Huehuetenango, San Marcos. Salama, Jalapa. 39%
Source:  Banguat Vegetable Exports US$ Millions 39%
Fruits Leading products:  mango, berries, papaya, cantaloupe, watermelon, pineapple,avocado, lime, rambutan. Main markets : USA, England, Holland, Germany, France, El Salvador, Honduras. Production areas:  across Guatemala. Areas of production: 24.500 ha.
Fruits Exports US$ Millions Source:  Banguat 17%
Differentiated Products  Leading products : Coffee, Cardamom, Honey, Sesame, Macadamia, cacao,organic vegetables. Main markets : USA, Europe and Asia. Production areas: Nationwide
Plants, flowers and  foliage  Leading products : Leather Leaf, Yucca (Izote) Beaucarnea (Pony Tail), Dracaena(Giant), Rosas, Chamadorrea sp (Xate), Asparagus sp. (Treefern), Tillandsia,Sansevieria, Schefflera Main markets:  USA, Italy, Netherlands, Denmark, Germany, Japan, Areas of production : 3.500 Hectares
Ornamentals Exports US$  Millions Source:  Banguat 6%
Programs and projects for agricultural development in Guatemala Public and Private Sector Alliance
How to achieve it? Systemic Approach to Competitivenes
Agricultural conversion to export crops and valued added
Promoting social and rural entrepreneurship
Training and technical assistance
Productive supply chains alliances Production chains linking small producers with buyers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extending the Productive Agricultural Infrastructure
Miniriego Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Project  Collection centers  33 collection centers 2.013 farmers 6.5 million pounds (peas and bean)  218.650 wages per year (50% women) Q. 16.3 million in income per farmers Investment U.S. $ 1.4 million 63% contribution FONAGRO 12% export contribution 25% farmers contribution Safety Basic Infrastructure
Increasing production efficiency
Developing safety systems, plant protection and food quality
Crop Protection and Food Safety ,[object Object]
New eligibility  Avocado  Pithaya Flowers Plants Mangostán Litchi Logan Guayaba
[object Object],[object Object]
[object Object],The most important:  Authority
Financial Resources
Infraestructure and Logistic
Promoting exports and seek new markets
• www.agritradecentralamerica.org ACTIVITIES OF THE PLATFORM  * Agricultural meetings in different areas of Guatemala * Promotes increased export supply,  production diversification, generation of employment and income  * Networking within exporters and inclusion and training of SMEs  * Participation in exploratory and international fairs.  *Organization of AGRITRADE March 2013 Expo & Conference PLATFORM FOR  MARKET ACCESS AND GENERATION OF    EXPORT OFFER
Take advantage of world trends  Today`s Opportunities ..
Healthy Food
TEXAS, United States
Mexico
England:  $253.15 / per week   Fuente:  Centro de Inteligencia sobre Mercados Sostenibles / GTZ
Allemagne : $500.07   Germany :  $500.07/ per week   Fuente:  Centro de Inteligencia sobre Mercados Sostenibles / GTZ
Italy (Sicily) :  $260.11/ per week   Fuente:  Centro de Inteligencia sobre Mercados Sostenibles / GTZ
Poland :  $151.27/ per week  Fuente:  Centro de Inteligencia sobre Mercados Sostenibles / GTZ
Turkey
What does AGEXPORT do?
a.  Organized Sectors Board of Directors  Executive
b.  Exporters’ Support  Trade Promotion Market Intelligence Unit / INFOEXPORT
Trade Fairs in Guatemala
[object Object],[object Object],[object Object],NUEVOS SERVICIOS  2011 b.  Exporters’ Support Under Construction ISO 9008 Certification ,[object Object],[object Object],SMEs International Center Foreign Trade School Foreign Trade Institute College Degree Specialized Programs
Electronic Services to Export 5 seconds 24 hrs. Service- 7 days a week ,[object Object],[object Object],[object Object],ISO 9008 Certification
c.  Proposals: Policies for Strategic Development  1985 1991 1994 1995 1996 2000 2001 2002 2002 2007
Supply Chain Alliances Program d.  Promotes Rural Development Associative Production Markets Services Transformation
MINEDUC Public Alliance for Rural Development  Private Alliance for Rural Development Cooperation Agencies Support
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],65 Supply Chains 1 2 3 4 5 6 11 1 4 7 5 6 3 2 8 9 10 12 23 1 20 12 16 11 18 2 3 4 5 6 7 14 13 15 10 8 9 19 17 24 7 8 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Example:  Aquaculture Groups & MAYASAL GRUPO LOS RODRIGUEZ & Mayasal S.A. Support for small aquaculture producers (tilapia and shrimp) GRUPO EL CEBOLLITO, S.A. & Mayasal S.A. GRUPO LOS MONTEPEQUE & Mayasal S.A. ASOCIACIÓN LAS MAÑANITAS & Mayasal S.A. ASOCIACIÓN RENOVACIÓN HAWAI & Mayasal S.A.
2007 US$6,925 millions Jobs: 1 million 16%  2008  14% US$ 7,765  millions 2009  - 6.5% US$ 7,360  millions OUR GOAL:  2015 Exports:  US$ 16,800 millions Jobs:   2 millions 2010  17% US$ 8,466 millions
www.export.com.gt

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RFCD 2011: Fanny D. Estrada: Agexport Guatemala

  • 1.
  • 2.
  • 3. VISION: Develop Guatemala as an exporter country Private non-profit entity, established in 1982 …
  • 4. 25% 73% Non Traditional Traditional 75% Coffee Sugar Banana Cotton Meat Non Traditional Agricultural Products Manufactured Goods Wood and Furniture Apparel and Textiles Handcrafts Services Traditional 27% US$ 1,061 Millions US$8,466 Millions Source: BANGUAT Guatemala: Exports Structure
  • 5. Source: BANGUAT 149 products 237 companies 87 markets 1986 4,027 products 3,946 companies 147 markets 2010 Guatemala: Total Exports August ↑ 25.9%
  • 6. Guatemala: Export Markets US$ Millions Source: BANGUAT 38% 28% 5% 6% 22%
  • 7. Exports incorporate the rural area to formal employment Source: AGEXPORT
  • 8. Agriculture Manufactured Products Apparel and Textile Handcrafts Sea food Wood products Services … Distributed throughout the country
  • 11. Vegetables Leading products : China pea, sweet pea, pea beans, French Beans,  Other types of green beans, baby vegetables, Oriental Vegetables, Bean, Tomato, Chile. Main markets : USA, Europe, Canada, Central America, Mexico and Canada. Production areas : Altiplano. Chimaltenango, Sacatepequez, Quiche, Solola, Quetzaltenango, Huehuetenango, San Marcos. Salama, Jalapa. 39%
  • 12. Source: Banguat Vegetable Exports US$ Millions 39%
  • 13. Fruits Leading products: mango, berries, papaya, cantaloupe, watermelon, pineapple,avocado, lime, rambutan. Main markets : USA, England, Holland, Germany, France, El Salvador, Honduras. Production areas: across Guatemala. Areas of production: 24.500 ha.
  • 14. Fruits Exports US$ Millions Source: Banguat 17%
  • 15. Differentiated Products Leading products : Coffee, Cardamom, Honey, Sesame, Macadamia, cacao,organic vegetables. Main markets : USA, Europe and Asia. Production areas: Nationwide
  • 16. Plants, flowers and foliage Leading products : Leather Leaf, Yucca (Izote) Beaucarnea (Pony Tail), Dracaena(Giant), Rosas, Chamadorrea sp (Xate), Asparagus sp. (Treefern), Tillandsia,Sansevieria, Schefflera Main markets:  USA, Italy, Netherlands, Denmark, Germany, Japan, Areas of production : 3.500 Hectares
  • 17. Ornamentals Exports US$ Millions Source: Banguat 6%
  • 18. Programs and projects for agricultural development in Guatemala Public and Private Sector Alliance
  • 19. How to achieve it? Systemic Approach to Competitivenes
  • 23. Productive supply chains alliances Production chains linking small producers with buyers
  • 24.
  • 26.
  • 27. The Project Collection centers 33 collection centers 2.013 farmers 6.5 million pounds (peas and bean) 218.650 wages per year (50% women) Q. 16.3 million in income per farmers Investment U.S. $ 1.4 million 63% contribution FONAGRO 12% export contribution 25% farmers contribution Safety Basic Infrastructure
  • 29. Developing safety systems, plant protection and food quality
  • 30.
  • 31. New eligibility Avocado Pithaya Flowers Plants Mangostán Litchi Logan Guayaba
  • 32.
  • 33.
  • 37. • www.agritradecentralamerica.org ACTIVITIES OF THE PLATFORM  * Agricultural meetings in different areas of Guatemala * Promotes increased export supply,  production diversification, generation of employment and income  * Networking within exporters and inclusion and training of SMEs  * Participation in exploratory and international fairs. *Organization of AGRITRADE March 2013 Expo & Conference PLATFORM FOR MARKET ACCESS AND GENERATION OF   EXPORT OFFER
  • 38. Take advantage of world trends Today`s Opportunities ..
  • 42. England: $253.15 / per week Fuente: Centro de Inteligencia sobre Mercados Sostenibles / GTZ
  • 43. Allemagne : $500.07 Germany :  $500.07/ per week Fuente: Centro de Inteligencia sobre Mercados Sostenibles / GTZ
  • 44. Italy (Sicily) :  $260.11/ per week Fuente: Centro de Inteligencia sobre Mercados Sostenibles / GTZ
  • 45. Poland :  $151.27/ per week Fuente: Centro de Inteligencia sobre Mercados Sostenibles / GTZ
  • 48. a. Organized Sectors Board of Directors Executive
  • 49. b. Exporters’ Support Trade Promotion Market Intelligence Unit / INFOEXPORT
  • 50. Trade Fairs in Guatemala
  • 51.
  • 52.
  • 53. c. Proposals: Policies for Strategic Development 1985 1991 1994 1995 1996 2000 2001 2002 2002 2007
  • 54. Supply Chain Alliances Program d. Promotes Rural Development Associative Production Markets Services Transformation
  • 55. MINEDUC Public Alliance for Rural Development Private Alliance for Rural Development Cooperation Agencies Support
  • 56.
  • 57. Example: Aquaculture Groups & MAYASAL GRUPO LOS RODRIGUEZ & Mayasal S.A. Support for small aquaculture producers (tilapia and shrimp) GRUPO EL CEBOLLITO, S.A. & Mayasal S.A. GRUPO LOS MONTEPEQUE & Mayasal S.A. ASOCIACIÓN LAS MAÑANITAS & Mayasal S.A. ASOCIACIÓN RENOVACIÓN HAWAI & Mayasal S.A.
  • 58. 2007 US$6,925 millions Jobs: 1 million 16% 2008 14% US$ 7,765 millions 2009 - 6.5% US$ 7,360 millions OUR GOAL: 2015 Exports: US$ 16,800 millions Jobs: 2 millions 2010 17% US$ 8,466 millions

Notas del editor

  1. Costa Rica Cuanto representan otros sectores
  2. También participamos en la negociación y aprovechamiento de TLCs: Se está participando en el proceso de Libre Asociación con Europa. Exportaciones de Europa en el 2007: US$372 millones - Crecimiento: 16% Aprovechamiento del RD CAFTA: Exportaciones en el 2007: US$2,932 millones - Crecimiento 5.4% Con el apoyo del BID FOMIN estamos trabajando en un proyecto para que 1,000 pymes del sector agronegocios puedan superar sus barreras arancelarias Aprovechamiento TLC con México Exportaciones en el 2007: US$464 millones - Crecimiento 30% Se está trabajando en un proyecto para que 40 pymes puedan accesar a dicho mercado de los sectores agrícola, alimentos, artesanías, Contact Centers, muebles, plásticos, otras manufacturas y software También se firmaron los TLCs con Chile y Colombia y en el caso de Panamá se cerró la negociación y el Presidente Colom lo firmó esta semana.
  3. Porque las exportaciones incorporan el área rural al empleo El 67% de lo que hoy se exporta se produce en el interior del país
  4. - La actividad exportadora se realiza en toda la república
  5. Acción: Un programa de reconversión agrícola a cultivos de exportación más rentables
  6. Acciones en Desarrollo Rural: Programas de Inocuidad de alimentos Los clientes extranjeros requieren de una serie de regulaciones para poder accesar a los mercados mundiales Asegurará la seguridad alimentaria