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The Marketing Revolution

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Arthur Lok Jack Graduate School of Business, The University of the West Indies
Arthur Lok Jack Graduate School of Business, The University of the West Indies
BusinessTechnology
1 of 16
Distinguished Alumni Series The New Marketing Revolution H. J. Bengochea
Revolution
Better Quality of Life Experience
Brand as Tool
Segmentation
Target Market
Positioning
Spirit
Every touch point
Brand as Service
Collaboration to Create Value Traditional Value New Value Creation Segmentation Communities Research Collaboration Product Centered Customer Centered Producer/Seller Values Creating Shared Values Educate the Market Mutual Learning Needs Focused Lifestyle Narrow Product Values Mind, Body, Spirit Values
Social Media as Research
The Revolution has Started
Marketing Concept to Strategy
Contact Me CoachBengo coachbengo@gmail.com

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