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Transcending copy How to create captivating content
CONTENT IS KING
Out with the old ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Out with the old ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do people want? CONTENT- by this we mean any type of material that is created on behalf of your brand or business that has the effect of attracting visitors towards the brand and leads to increased levels of engagement.
Sourcing ideas for your content
HOT TOPICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Then make a Word Cloud
What do you know about your customers? ,[object Object],[object Object]
Determine the  purpose of your content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 3 Essentials of captivating content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Determine the form of your content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A 5 step framework for creating captivating content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The execution is the killer ingredient ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How your content is made visible
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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