1. Local and Mobile Marketing:Case Study and Resources Gene Murray Local Mobile Colorado LLC LocalMobileColorado.mobi LocalMobileColorado@gmail.com Mobile Alerts: text lomoco.mobile to 77948

2. Part One - Local Marketing First, you must consider local marketing. Essentially, you must look at Google Places

3. Search: aurora colorado dentist

4. Your Google Places Goal Only 8 percent of businesses have claimed their Google Places Page – be one of them! Your claimed page should contain complete and accurate information. Your Google Places page should have the highest page rank possible. That means your listing will appear as close to the top as possible in Google Places.

5. How to Reach Your Goal Create your business description, choose main word(s) Long tail keyword research to create a keyword list using Google AdWords On-page SEO using high-frequency keywords Off-page SEO Using a Link Hub of Online Business Directories Drive traffic to your hub website Link your Google Places Page to your hub website

6. Case Study

7. Original Business Description Marketing consultancy and services for all types of businesses. Services include: mobile website design and hosting; local mobile marketing services; SMS messaging lists; DNS configuration; QR codes, all code actions and tracking.

8. Google AdWords Example

9. Keyword Research Example Main keyword: mobile marketing phone trends campaigns company solutions media sms services software platform local reseller consultant text message phone event strategy statistics b2b

10. Create Longtail Keywords Mobile phone marketing campaigns Text message SMS solutions B2B software (and) services reseller Consultant (on) trends strategy (and) statistics Meaning unclear: Local media event platform Missing: Mobile website design (and) hosting

11. Optimized Description Localmobilemarketingcompany with services for all types of businesses. Services include: mobilephonemarketingcampaigns; textmessageSMS broadcast solutions; B2Bsoftware and servicesreseller; mobile website design and hosting; QR codes and toll-free numbers with tracking. Keyword count: 19 Unique Keyword count: 16 Note: Keywords are shown in RED.

12. Original Description Revisited Marketing consultancy and services for all types of businesses. Services include: mobile website design and hosting; localmobilemarketingservices; SMS messaging lists; DNS configuration; QR codes, all code actions and tracking. Keyword count: 9 Unique Keyword count: 5 Note: Keywords are shown in RED.

13. Internet Marketing: Link Wheel

14. Online Business Directories MerchantCircle.com YellowPages.com local.Yahoo.com SuperPages.com YellowBot.com InsiderPages.com** HopStop.com Centerd.com ** specialty Local.com Where.com City.com Kudzu.com Judysbook.com Yelp.com Yellowpages.aol.com CitySearch.com* * not free

15. Offline Marketing – Link Spokes

16. Page Rank Strategies Option A – You Have an Existing .com Website All links should point to your existing website Option B – You Don’t Have an Existing Website All links should point to ONE of your merchant pages such as MerchantCircle.com/yoursite Note: You don’t have to have an existing website Your Google Places page must reference the page at the center of your link spokes to get the highest page rank!

17. Google Overhauls Places Pages Latest Changes Effective Thursday, 21 July 2011 Third-party-site, review snippets are no longer directly shown. Now, only reviews from Google users are directly shown. Links to third-party sites (and reviews) appear after showing a selection of Google user reviews. Two, cherry-red “Write a review” buttons. More obvious “Upload a photo” button.

18. Write A Review Buttons

19. Google User Reviews

20. Third-Party Reviews

21. Quick Group Activity How can my business creatively use local marketing?

22. Part Two – Mobile Marketing

23. Local Mobile Marketing Inputs SmartPhones & Apps SMSBroadcasts MobileWebsites QRCodes

24. Decorated QR Code Example http://LocalMobileColorado.mobi

25. Smart Phones & Mobile Websites

26. URL Choices (With QR Codes) Top-Level Domain Solution (a) LocalMobileColorado.mobi (b) LocalMobileColorado.com(redirect script) Subdomain Solutions (c) mobile.LocalMobileColorado.com (d) m.LocalMobileColorado.com Directory Solution (e) LocalMobileColorado.com/mobile (a) (b) (c) (d) (e)

27. Email vs. SMS (Texting) Email broadcast List size: 100% Bounce rate: 3% Open rate: 9% Click rate: 3% Conversionrate: 2% Actual results: 6 July 2011 Aweber, double opt-in list SMS broadcast List size: 100% Bounce rate: low Open rate: 98% Click rate: N/A Conversionrate: depends Source: Quentin Brown, et al

28. SMS Broadcast Control Panel

29. SMS Providers YepText live.yeptext.com Ez Texting eztexting.com Text SMS Marketing textsmsmarketing.com YeeZ Mobile yeez.com TXT180 txt180.com

30. Mobile Sites and QR Codes:Analytics, Reporting & Tracking PercentMobile – a hosted mobile analytics service percentmobile.com VentiPix.com – a web-based, PHP application that you host on your own server and domain ventipix.com

31. SMS Broadcast Campaigns text keyword.group to short-code, example: text lomoco.qr to 77948 Decode = SMSTO:77948:lomoco.qr

32. QR Codes For Reviews X

33. Now, This Is Mobile Marketing!

34. Local Mobile Marketing Benefits Localized Timely Accessible Targeted

35. Fortune 500 Usage

36. DIY Option 1 Mobile simulator and template LocalMobileColorado.com/simulator $11.95 Mobile website online training Discount code: warrior $67.00 @ 50% = 33.50 Discount code: mobilesim $67.00 @ 30% = 46.90 Discount code: template $67.00 @ 20% = 53.60 LocalMobileColorado.com/training

37. DIY Option 1 - Example

38. DIY Option 2 Mobile Site Pro - PHP script installed on web host Single License, $19.97 (a) LocalMobileColorado.com/mspro Developer 10-pack, $47.00 (b) LocalMobileColorado.com/mspro10pak Demo site: (c) LocalMobileColorado.com/mobisitepro/view (a) (b) (c)

39. DIY Option 2 - Example

40. DIY Option 3 Hosted Development Platforms Most do not let you download your mobile site You must host your mobile site with platform owner Platform owner benefits from traffic flow May require technical expertise to use effectively High monthly fees, especially if you only develop one or a few sites Mainly intended for developers of multiple sites Recommended: GoLocalMobi.com

41. DIY Option 3 - Example

42. Quick Group Activity How can my business creatively use mobile marketing?

43. Part Three - Resources

44. ML Marketing Resources I Long tail keyword research Keyword tool/Google AdWords – https://adwords.google.com/select/KeywordToolExternal Domain name registration GoDaddy - LocalMobileColorado.com/godaddy NameCheap - LocalMobileColorado.com/namecheap Website hosting Hostgator - LocalMobileColorado.com/hostgator DNS configuration

45. ML Marketing Resources II Mobile website design and training LocalMobileColorado.com/simulator LocalMobileColorado.com/training LocalMobileColorado.com/mspro GoLocalMobi.com QR codes, all code actions keremerkan.net/qr-code-and-2d-code-generator Online QR code decoding OnlineBarcodeReader.com

46. ML Marketing Resources III SMS Broadcast campaigns: TXT180 – LocalMobileColorado.com/txt180 Toll-free phone numbers with tracking Kall8 – LocalMobilecolorado.com/kall8 Email autoresponder Aweber - LocalMobileColorado.com/aweber Google Places google.com/places Google Maps maps.google.com

47. Trends To Watch For Google+ Google’s answer to Facebook Google +1 Google’s Equivalent to Facebook’s Like Groupon integration with SMS lists

48. Thank you! Questions?