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Cosa abbiamo messo in valigia Digitalizzazione: circa 12.000 foto ( 5000 archivio + 7000 utenti community) – 1082 schede attrattori turistici – 13 pubblicazioni per 744 pagine ebook – 120 filmati  – 40 audio-schede
I nostri compagni di viaggio Dall’utente sconosciuto alla community invernale ed estiva                                  
…per conoscerci meglio Registrazione utenti Tracciatura dei percorsi di visita Guide ed esperti Analisi visitatori e contenuti
Dove andare e cosa fare? Forum community (70 discussioni attive) Canale YouTube – 63/150 video Google Maps (900 Ristoranti) Georeferenziazione attrattori (250 x 5 lingue) 1:1 Georeferenziazione mappe 360
parlare  chiaro… Home page differenziate per lingua – Barra menù semplificata Temi differenziati per colori  Ricerca facilitata e moduli di contatto  Menù di navigazione per l’utente registrato.  Navigazione per prodotti turistici
per fare buoni affari e promuovere il territorio Integrazione tra  Eventi – strutture Attrattori turistici – Strutture Attrattori turistici – altri attrattori simili (prodotto turistico / località / ambito) Località evento Strutture della  località Offerte Promozioni Prenotazioni on-line Promozione eventi e servizi turistici

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Comunicazione web 2.0 per il turismo del Distretto Turistico dei Laghi

  • 2. Cosa abbiamo messo in valigia Digitalizzazione: circa 12.000 foto ( 5000 archivio + 7000 utenti community) – 1082 schede attrattori turistici – 13 pubblicazioni per 744 pagine ebook – 120 filmati – 40 audio-schede
  • 3. I nostri compagni di viaggio Dall’utente sconosciuto alla community invernale ed estiva                               
  • 4. …per conoscerci meglio Registrazione utenti Tracciatura dei percorsi di visita Guide ed esperti Analisi visitatori e contenuti
  • 5. Dove andare e cosa fare? Forum community (70 discussioni attive) Canale YouTube – 63/150 video Google Maps (900 Ristoranti) Georeferenziazione attrattori (250 x 5 lingue) 1:1 Georeferenziazione mappe 360
  • 6. parlare chiaro… Home page differenziate per lingua – Barra menù semplificata Temi differenziati per colori Ricerca facilitata e moduli di contatto Menù di navigazione per l’utente registrato. Navigazione per prodotti turistici
  • 7. per fare buoni affari e promuovere il territorio Integrazione tra Eventi – strutture Attrattori turistici – Strutture Attrattori turistici – altri attrattori simili (prodotto turistico / località / ambito) Località evento Strutture della località Offerte Promozioni Prenotazioni on-line Promozione eventi e servizi turistici