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Trevor Haldenby
MDes Candidate
MRP Defence, April 18th 2013
Bringing the Future
to Life
Public Domain: Department of Defense Gravitational Experiment, August 1967
Tweet from Canadian astronaut Chris Hadfield, 2013
by Ray Kurzweil, Attribution 1.0 Generic (CC BY 1.0)
Public Domain: NHGRI: www.genome.gov/sequencingcosts
Public Domain: Department of Defense Trinity nuclear test, July 1945
J. Craig Venter Institute, 2010
Bringing the Future to Life: Transmedia Future Scenarios
Rafael Popper, How are foresight methods selected? (2008)
Photo by pauliki (CC BY-NC-ND 3.0)
http://www.newmedici.com/2010/06/21/
the-reboot-of-transmedia-content/
Transmedia STORYTELLING
Spreadability vs. Drillability
Continuity vs. Multiplicity
Immersion vs. Extractability
Worldbuilding
Seriality
Subjectivity
Performance
7 Core Concepts of Transmedia
from Henry Jenkins
http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html
by Robert Pratten (CC BY-NC-ND 3.0)
Build a world, not a linear narrative.
Spread the story across a media ecosystem.
Engage fans and participants as
creators and curators.
THE PILLARS OF TRANSMEDIA:
Frankenstein,
Universal Pictures, 1931
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
$20,970
The Story of
www.byologyc.com
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
Taking care of you... from the inside out.
And now...
The “firmware update” for
your immune system.
Bringing the Future to Life: Transmedia Future Scenarios
CONTROL.
TAKING CARE OF YOU
FROM THE INSIDE OUT.
LIFE
CHOICE
CHANCECHANCE
SHOULD BE ABOUT
Bringing the Future to Life: Transmedia Future Scenarios
twitter.com/byologyc
ByoLogyc StaffZED.TO ParticipantsEXE Anarchists
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
Join the ranks of ByoLogyc, and play
a part in humanity’s better tomorrow.
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
Online Live
ByoLogyc: Where You Become New
July 4-15 2012
ByoLogyc: Patient Zero
September 29 2012
ByoLogyc: RETREAT
November 2-3, 2012
Live IMMERSIVE Performances
ByoLogyc: 20 Years Forward
March 20 2012
The 2025 Design Innovation Awards
February 26, 2013
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
ADVENTURE Ticket (Evacuee)
POWER Ticket (SCD Agent)
ACTION Ticket (EXE Anarchist)
PRIVILEGE Ticket (Board Member)
Bringing the Future to Life: Transmedia Future Scenarios
Bringing the Future to Life: Transmedia Future Scenarios
Build a world, not a linear narrative.
Spread the scenario across media.
Engage fans and participants as
creators, curators, and futurists.
THE PILLARS OF
TRANSMEDIA SCENARIOS:
Bringing the Future to Life: Transmedia Future Scenarios
Thank you!
Greg van alstyne,
Siobhan o’flynn,
Lenore richards,
My SFI colleagues...
?
Questions?

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Bringing the Future to Life: Transmedia Future Scenarios