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Non Profits Reach Stakeholders Social Media

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Aaron Long
Aaron Long

This was my speech for the May 7th AMA NonProfit SIG at the zoo with Debra Ford and Margaret O'Brien-Molina.

Economía y finanzasEmpresariales
1 de 56
Non Profits and Social Communities SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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The Cost of Social Marketing SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Social Media Pages Served http://www.hitwise.com/registration-page/us-social-networking-report.php 2.5 times more pages than Search 8.3 times more pages than News & Media SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com 60% Growth in One Year http://www.morganstanley.com/institutional/techresearch/pdfs/InternetTrends031808.pdf Visitor Growth by Category
Reach of Social Networks http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
60% Annual Growth http://weblogs.hitwise.com/us-heather-hopkins/2008/04/twitter_gaining_momentum_but_s_1.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
837,027 charitable nonprofits in the United States, excluding foundations and religious congregations 288,150 charitable nonprofits had gross receipts of over $25,000 66% (or 548,777) are small in size SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
The Cost of Friendship http://www.amazon.com/exec/obidos/ASIN/067142517X SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Begin with praise and honest appreciation. Give the other person a fine reputation to live up to. Become genuinely interested in other people. Show respect for the other person's opinions. Never say, "You're wrong."
Assess Your Audience Needs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get Trends SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Refine Your News Channel http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
“ Nearly half of all press stories appeared to come wholly or mainly from wire services.” http://www.mediawise.org.uk/files/uploaded/Quality%20&%20Independence%20of%20British%20Journalism.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Offline / Online Connection http://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Some 90 per cent of the online friends rated as ‘close’ have been met face-to-face, with the remaining 10 per cent likely to be friends of close friends , perceived as having many of the mutual friend’s attributes and therefore “low risk”.
Programs and Services http://www.ncna.org/_uploads/documents/live/us_sector_report_2003.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get the Word Out: Web Site http://www.rhinos-irf.org/graduation/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Get the Word Out: Web Site http://www.rhinos-irf.org/stayinformed/
Get the Word Out: Email SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get the Word Out: Blog http://intlrhinofoundation.wordpress.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get the Word Out: Facebook http://www.facebook.com/group.php?gid=5761108738&ref=ts SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get the Word Out: Twitter http://twitter.com/RhinosIRF SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Get the Word Out: Flickr http://www.flickr.com/photos/rhinosirf/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Get the Word Out: YouTube http://www.youtube.com/user/IntlRhinoFoundation
Get the Word Out: Other Sites http://en.wikipedia.org/wiki/International_Rhino_Foundation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Refine Your Target SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Google Grants SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Google Grants SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
YouTube NonProfits SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
YouTube NonProfits SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Volusion for Nonprofits SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
269,200 Houston Area / Over 18 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Example Advertisments SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
A Reason to Stay SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Causes Application SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Protect Privacy / Avoid Mistrust SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Enable Users to Carry Your Message
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Skype = 136 million users Vonage = 1.8 million users
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com ,[object Object],[object Object],[object Object]
First ever Houston Zoo Blog Year-long blog with up to date information pre and post birth. Announcing Baby Mac Web-Blog
Outdoor
Name Baby Mac promotional web tile
Announcing Baby Mac’s Name Promotional Web Banner
Once name was announced, the banner was displayed in front entry to the zoo. Birth certificates distributed to kids wearing elephant noses at event Naming Baby Mac On-Site Banner
Mac Weighs 1000 lbs/ Weigh in to Win $1,000 Promotional Web Tiles
Mac Weighs 1000 lbs/ Weigh in to Win $1,000 Email Blast
Mac’s 1 st Birthday Birthday Greeting Card Contest Promotional Web Tile
Mac’s 1 st Birthday Promotional Email Blast
Mac’s 1 st Birthday Greeting Card Contest Advertising: El Dia
Advertising: Houston Astros Magazine
E - Campaigns: Web Banners and Tiles
August 15 E-Blast Houston Zoo Feast with the Beasts Buy Tickets
August 15 E-Blast Houston Zoo Feast with the Beasts Last chance for tickets
E-Blast “ Houston Zoo Avoid a Wild Time Parking” Shuttle Announcement

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  • 42. First ever Houston Zoo Blog Year-long blog with up to date information pre and post birth. Announcing Baby Mac Web-Blog
  • 44. Name Baby Mac promotional web tile
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  • 53. E - Campaigns: Web Banners and Tiles
  • 54. August 15 E-Blast Houston Zoo Feast with the Beasts Buy Tickets
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  • 56. E-Blast “ Houston Zoo Avoid a Wild Time Parking” Shuttle Announcement