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Corpus Christi AAF November 2008

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Aaron Long
Aaron Long

Social Media presentation to the ad club in Corpus Christi

TecnologíaEmpresariales
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If Everyone Jumped Off a Bridge Would Your Client Join Them? http://www.flickr.com/photos/lance_mountain/382294001/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Flickr: 74,308 Results http://www.flickr.com/search/?q=corpus+christi&s=rec&ss=2&z=t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Audience SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
What is Your Client Like? http://www.flickr.com/photos/deneyterrio/2327659041/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Your Client’s Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet Pre 2001: Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Visualization http://www.edwardtufte.com/tufte/posters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Why? Reputation Management http://nielsen-online.com/blog/2008/06/27/salmonella-buzz-spikes-after-recent-tomato-scare/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Know the Terrain http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Blogpulse: USS Lexington SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Blogpulse: Whataburger SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get Trends = Obama, Mccain SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get Trends = Home for Sale SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Get Trends = Turducken SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Twitter Search = #dolcefino SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Twitter Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Follow: Sporty Tweets SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Personal Brand = Man’s Man http://www.flickr.com/photos/library_of_congress/2179038972/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Expectations SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Disclosure: Honest, Transparent and Authentic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
[object Object],[object Object],[object Object],SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

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Corpus Christi AAF November 2008

  • 1. If Everyone Jumped Off a Bridge Would Your Client Join Them? http://www.flickr.com/photos/lance_mountain/382294001/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 2. Flickr: 74,308 Results http://www.flickr.com/search/?q=corpus+christi&s=rec&ss=2&z=t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 3.
  • 4. Audience SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 5. What is Your Client Like? http://www.flickr.com/photos/deneyterrio/2327659041/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 6. Your Client’s Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 7. Internet Pre 2001: Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 8. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 9. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 10. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 11. Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 12.
  • 13. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 14. Visualization http://www.edwardtufte.com/tufte/posters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 15. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 16. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 17. Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 18. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 19. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 20. Why? Reputation Management http://nielsen-online.com/blog/2008/06/27/salmonella-buzz-spikes-after-recent-tomato-scare/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 21. Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 22. Know the Terrain http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 23. Blogpulse: USS Lexington SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 24. Blogpulse: Whataburger SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 25. Get Trends = Obama, Mccain SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 26. Get Trends = Home for Sale SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 27. Get Trends = Turducken SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 28. Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 29. Twitter Search = #dolcefino SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 30. Twitter Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 31. It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 32. Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 33. Follow: Sporty Tweets SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 34. Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 35. Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 36. Personal Brand = Man’s Man http://www.flickr.com/photos/library_of_congress/2179038972/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 37. Expectations SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 38. Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 39. Disclosure: Honest, Transparent and Authentic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 40. Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 41. Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 42. Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 43. Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 44. Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 45.