Do you wish you had more sales? Do you feel as though you're getting your money's worth out of Internet marketing? Are you using technology effectively to help you learn about your customers? This session will cover a lot of ground in sales and customer acquisition, you'll leave with a brain-full of new tactics and tools. Schipul's business development director Aaron Long will discuss how he has grown over the last decade using (and sometimes NOT using) the Web to make record sales happen. The online tools you need to succeed - from CRM systems and beyond Creating inbound requests on the Web - mastering Pay-Per-Click to drive sales Tips for connecting in a real and genuine way with prospects and current clients What hasn't changed - the traditions and stand-bys worth holding onto and growing

1. The Aaron/Stockdale Paradoxhttp://www.flickr.com/photos/tonythemisfit/2860050075/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

2. James Stockdale Stay firm in your belief that you will prevail in the end; Confront the brutal facts around you. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

3. Economy SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

4. Should We be Worried? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

5. We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

6. 2009 – 2010 (three quarters): 80%2010 – 2011 (three quarters): 43%2011 is 2.6 x 2009 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

7. Hard Knockshttp://www.flickr.com/photos/drachmann/327122302/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

8. Lessonshttp://www.flickr.com/photos/aboyandhisbike/3735800356/in/photostream/ Visualization Motivation Innovation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

9. Guess Workhttp://www.flickr.com/photos/foxtongue/2657434642/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

10. Most Leads Come From the Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

11. Most Dollars Come From the Referrals (House List) SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

12. Same Over Timehttp://www.flickr.com/photos/dukeofuddebo/5606580203/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

13. Why? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

14. http://www.flickr.com/photos/pneumatic_transport/3522525936/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

15. Real Content SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

16. The Best in The World? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

17. Prospect’s Experience? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

18. Inbound Requests SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

19. Creating Interest SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

20. What About Marketing Automation? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

21. Motivationhttp://www.flickr.com/photos/suslik/6138755686/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

22. Recognitionhttp://www.flickr.com/photos/teeves/4167464186/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

23. Structure and Visionhttp://www.flickr.com/photos/jayneandd/4450623309/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

24. Managing Expectationshttp://www.flickr.com/photos/kenjonbro/5826607098/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

25. Introspectionhttp://www.flickr.com/photos/luisar/3544701879/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

26. Hard Workhttp://www.flickr.com/photos/trevor-dennis/2520284728/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

27. Believe You Can Do Anythinghttp://www.flickr.com/photos/luisar/3544701879/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

28. “Best Friggin Thing I Have Seen In Years”http://www.sfbig.org/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

29. Advocateshttp://www.flickr.com/photos/31155079@N06/4413987121/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

30. Reading Tea Leaveshttp://www.flickr.com/photos/wallyg/3162598529/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

31. Failurehttp://www.flickr.com/photos/jaxsilver/4766356883/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

32. Symbiosishttp://www.flickr.com/photos/wallyg/3162598529/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

33. Lessonshttp://www.flickr.com/photos/bizzyb0t/2755430320/ Visualization Motivation Innovation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com