Measure what you expect using google analytics
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This presentation was for the Website Design Seminar, March 29, 2011 at the Art Institute of Houston. The presentation covered web marketing and analytics with a focus on using Google Analytics.
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Measure what you expect using google analytics
- 1. Really? By Now?http://www.flickr.com/photos/mikefischer/458258710/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 2. We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 3. I Come From The Future SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 4. Social Media’s Growth SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 5. Comparative Metrics SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 6. Who Cares? We Love iPhones SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 7. Talk About Evolutionhttp://www.hitwise.com/us/datacenter/main/dashboard-10133.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 8. Data tells you the difference…. http://www.flickr.com/photos/jaxxon/93296381/http://www.flickr.com/photos/wombatunderground1/3523029452 / SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 9. Activity Drives Traffic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 10. Why is My Traffic Down 87%??? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 11. Surprisingly Similar SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 12. Focus on Transactions SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 13. Use Filters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 14. Learn From Analyticshttp://www.flickr.com/photos/aye_shamus/332093509/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 15. Adjust and Measurehttp://envoymortgage.com/join-envoy SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 16. Use Goals SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 17. Mobile Traffic: 2% vs. 22% SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 18. More than One Wayhttp://www.flickr.com/photos/eternal/294555168/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 19. Where the Boys Aren’t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 20. Survey Your Web Audience(Incentives Help) SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 21. Innovation and Selectionhttp://www.flickr.com/photos/serkel/3273432181/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 22. Innovation is Practical VS SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 23. And The Winner Is…. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 24. Practical Means You Should Consider Cost and Values http://www.flickr.com/photos/thewamphyri/3434590242/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 25. Why? To Put Food on the Table SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
- 26. Aaron LongSchipulwww.schipul.comhttp://www.flickr.com/photos/29078162@N08/3068961884/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com