Use this worksheet to map out a detailed profile of your ideal customer and target market for your product or service.

1. Ph: 619-550-2193 ▪ info@ProfitFuzion.com ▪ facebook.com/profitfuzion
Target Market Worksheet (Business-to-Consumer)
Knowing who your customers are is an important step in the marketing process. Use this
worksheet to map out a detailed profile of your ideal customer and target market for your
product or service. Use your past customer records, customer surveys, public records and
industry information to help fill in the details.
Products or services this
applies to
WHO ARE MY CUSTOMERS?
Age range
Gender % Male: % Female :
Ethnicity
Income range
Occupation
Education High School | University | Post graduate | Trade school | Military
Marital status Single | In a Relationship | Married | Divorced/Separated
Number of children 0 | 1 | 2 | 3 | 4 | 5 | 6+
Marriage | New car | House purchase | Started new business | New child
Major life events
Retirement | Divorce | Bankruptcy
Pet owner Yes | No | Unknown | Doesn’t matter
Religion
Are my customers good with
Not at all | Poor proficiency | Competent | Better than average | Expert level
technology?
WHERE CAN I FIND MY CUSTOMERS?
Where do they live?
Where do they work?
How far are my customers
from my business?
My customers prefer to be Phone | Email | Postal mail | Social media | Fax | SMS
contacted by: Instant message/live chat
Where do my customers
hang out?
Associations or clubs that my
customers belong to
© Copyright 2012 ProfitFuzion.com. Feel free to use and distribute this worksheet so long as the attribution
remains intact. Visit www.ProfitFuzion.com for more marketing & copywriting resources.

2. Ph: 619-550-2193 ▪ info@ProfitFuzion.com ▪ facebook.com/profitfuzion
Target Market Worksheet (Continued)
CUSTOMER PURCHASING BEHAVIOR
New versus repeat customers
% New customers per month: | % Repeat customers per month:
How do they prefer to buy your
Physical store | Online store (internet) | Face-to-face representative | Phone
product/service?
Purchasing frequency for my
products/services? # Per Year: | # per month: | # per week:
How price tolerant are your Bargain Shopper Value Shopper
customers? (Not tolerant) 0 1 2 3 4 5 6 7 8 9 10 (Very tolerant)
Search engine rank | Fashion/trends | Price | Reviews | Social media
Primary influencers Word of mouth | Blogs | Seminars | Magazines | Associations/clubs
Celebrities | Comparison shopping sites | Newspapers | Books
My product/service is a: Necessity | Occasional luxury | Extravagant luxury
What do my customers value
most about my products/ Low prices | Availability | Quality | Service | Special features
services?
#1)
Why do your customers need
#2)
your product/services?
#3)
CUSTOMER LIFESTYLE
Attitudes & beliefs
How often do they use social
0 times/day | 1-5 times/day | 6-10 times/day | 10-15 times/day | 15+ times/day
media?
What magazines are my
customers most likely to read?
#1)
What websites are my
#2)
customers visiting?
#3)
#1)
#2)
Top hobbies/activities that my
customers enjoy doing #3)
#4)
#5)
© Copyright 2012 ProfitFuzion.com. Feel free to use and distribute this worksheet so long as the attribution
remains intact. Visit www.ProfitFuzion.com for more marketing & copywriting resources.