24. How To Think of New Keywords Brainstorm Review Your website and Competitors Think like your customer!!!!! Focus on what is different Include plural and singular versions Include spelling mistakes and variations Product/Model numbers, codes, SKU’s,
25. How to make good Ad’s Include Keywords Dynamic Insertion {KeyWord: Recipe} Define benefits or features Good display URL Include call to action!!- (What do YOU want them to do?) Speak to your intended audience Put your pricing up front
26. Good Ad writing Only 95 total characters. Focus on what makes you better. Special offers, % off, low price, promotion Superior Product Feature Compelling ads-Controversial for some Niche’s NO BRAND NAMES! Unless you are Authorized
27. Why Cant I See My Ad Daily budget too low Keyword not targeted Ad is disapproved IP out side of GeoTarget Ad not on first page Max CPC higher than daily budget Ad is on content network Missing Billing info or not charging
28. Quality Score & Placement The Higher your Quality Score, the lower your minimum bid and price you will pay, and the higher your placement will be
29. Quality Score Comes From CTR % (click through rate) Relevance of ad text (keywords) Historical Performance Content and Layout of Landing Page Other relevancy Factors (secrets)
30. To Increase Quality Score Review Keywords- Are they working? -Make inactive -Add Negitives and more relevant Keywords Review and Improve Ad Text Create new focused ad groups (proper structure) New landing Pages
31. Landing Pages Good Density of Keywords Keywords that go along with subject Remove all speed bumps Contact form!!! Phone Number Maybe not attached to the rest of site?
34. Google Analytics Put on EVERY page of site 24 hour delay in reporting Go through Google AdWords to set up Make sure your AdWords and Analytics are linked! Make sure auto tagging for cost data is on
35. HELP Best place for help: www.google.com/adwords/learningcenter/
