Do you Tweet? How do you use Twitter for your business?
Learn about Twitter in Part 2 of the series "Social Networking for Businesses".
Goes into what Twitter is and how to actually use it.
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Social Media For Business Part 2 Twitter Version 2 with lists
1. By Elizabeth Sugar Boese
succeedInEveryWay.com
March 2012
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 1
2. Elizabeth Sugar Boese
liz@succeedInEveryWay.com
http://www.succeedInEveryWay.com
Twitter: succeedNLP
Entrepreneur: 4 businesses
Computer Science instructor: 9 years
Business Consultant: 6 years
Current websites: 8
24 Hour Mountain Bike Racer
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 2
3.
4. Follow others
Competition
Business Magazines
Inc., Fast Company, Success Magazine, Business Week
Experts in your field
Write content
Quotes
Links to your blog
Links to good web sites/blogs
Give advice
Details on product releases
Announce events
Respond to clients/customers
image courtesy of Pierre Amerlynck
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 4
5.
6. Mini-blogs called “tweets”.
Limited to 140 characters.
“Follow” others (e.g. search for “succeedNLP”).
See who is following you.
Naming: no spaces allowed.
Favorites
Lists
Long URLs are given shortcuts via mini-URLs.
RSS feeds
image courtesy of Makio Kusahara
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 6
7. Click on
follow/ing/ers
to see who
mentions
Create
lists
= Retweet
@[person]
references them
Background Shortened
image with URL
logo &
website
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 7
8.
9. Click on #
Discover
Enter a
name, topic,
or business.
Click on
“search”
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 9
10. Click on
button to
follow them.
Click on their
username to
see their
profile and
tweets.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 10
11. ReTweets
Like a tweet someone else posted? ReTweet it for all your
followers to see.
You can retweet quickly by following the automated process,
or write one manually to add your own comments to the post.
Automatically:
Click on the “Retweet” link in
lower-right of tweet.
Click “Yes” to retweet to followers.
Manually:
Add “RT” for ReTweet, “@” and their username.
Give credit
E.g. “RT @succeedNLP “
where
Copy tweet and post. credit is
due.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 11
12. Click on star
to make a
tweet a
favorite
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 12
13. Keep track of topics/groups with lists
Create lists for work,
friends, hobbies, etc.
Make list public or
private
Steps
Click on author
Click on “Lists”
Click on checkboxes for lists
you want to add that user to.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 13
14. Communities interested in same topic
Easy way to search Twitter
E.g. search for the TV Show LOST use #LOST
This prevents “I lost my keys” tweets to show up in
search results.
www.weFollow.com : list of hash tags
Make your own – just add # in front of word or
phrase (no spaces)
#FollowFriday or #FF - suggest to your followers
who good people are to follow.
#in to designate tweets to go to your Linked In
account.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 14
15. Recommendations vary
2-3 times per day
Once every 2-3 hours
Too many all at once seems less effective
Monitor click-throughs, retweets, responses
to determine best for you and your market
Use a tool to schedule tweets
Socialoomph, Twuffer, AutoTweeter, FutureTweets,
TwitMessenger, TwitRobot, HootSuite
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 15
16. Watch out: Spam
Repeated same message
Lots of messages trying to sell them something
Messages about making lots of money
Limit posts to the rule:
70/20/10
70 % Good info
20% RT other’s good info
10% Self-promotion
image courtesy of Michal Zacharzewski
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
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17. Don’t tweet too
Don’t
much : 2-3
need to
Don’t need times per day
read every
to follow max to start
tweet.
everyone
who follows
you. Create
Don’t lists to
repeat manage
tweets over topics
Use
and over.
hashtags
#
Re-tweet
Don’t tweet good
relevant Check in
too much
Keep it tweets. regularly
self-
real!
promotional
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 17
18. Direct marketing/public relations channel
Link back to blog, press releases, website
Add a personal touch
Disadvantage: too much self-promotion can
damage reputation
Allow employees to tweet
Advantage: view that company hires leaders
Disadvantage: employees posting negative tweets
Track talk about your business
Twendz, TweetDeck
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 18
19. Create an image in your own paint program, with
your logo and contact information on the left hand
side.
Must be 800kb or less
In Twitter, click on “Settings”
“Design”
“Change background image”
Click on “browse” and find the file.
Click on “save changes”
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 19
20. Look for Part 3 in this series on Social Networking for businesses
Wefollow.com: resource for using # hashtags
Cell phone apps: Twitterific, Echophon, Fring, Mobio,
Jtwitter, Abiro Jitter, Cellity, Twitterberry, Tweetie-
TextExpander
Tweets indexed by search engines
TweetDeck: manage various social media content
from one place
“Tweet-ups”: local meet-ups
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 20
21.
22. Contact: Liz Boese
liz@succeedInEveryWay.com
http://www.succeedInEveryWay.com
Twitter: succeedNLP
Available
Seminars
Workshops
One-on-one instruction
Initial setup on social media sites
Ongoing content on social media sites
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 22