1. Veggies that I Love A conceptual design by Loreanne Garcia Ottati Design Challenge Use cue behaviors to get people to identify their five favorite veggies Time limit: 1 hour, 30 min

4. User Experience Josh wants to eat healthy, he wants to eat more vegetables. However, he doesn’t associate vegetables with a pleasant taste. He decides that to change his mindset he will join the five day challenge Josh follows his daily routine, he wakes up and goes to class. Later that day, he remembers that he needs to send me an email with one of his favorite veggies. After he emails me, he receives a “thank you” email On the Third day of the challenge Josh receives a funny email remind him that the challenge is still on Thanks to the challenge Josh discovers that he doesn’t like the taste of conventional vegetables but he loves V8 so he starts drinking one every day

7. The Challenge was successful!

8. Participation per users was high but variable Total Participation = 84%!

11. Participation was 100% when the mid-challenge reminder was sent out

12. But.. Did people actually eat more veggies? Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu

13. We didn’t track… but 100% of the users said that they thought their veggie consumption didn’t change after the challenge