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YES! Wine Tourism helps for selling more wine
1. YES!
Wine Tourism
ZENI ELENA
helps
Presentation for selling more
2. BARDOLINO WINE
PRODUCING
AREA
• 25.000 hectares on the east
south shore of Lake Garda
• 16 towns
• 7 months of tourism/year.
Strong tourism region.
• 14.000.000 visitors/year
• Tourism started in 1970
3. BARDOLINO WINE
producing details
• 2700 Hectars of vineyards
• 240.000 Hectoliter wine/year
• 104 bottling wineries
• Most winery small size, 40.000
till 500.000 bottles/year
• Wine tourism started 1999
4. 2009 new
1984 approach
foundation
70 wineries
40 wineries
Collaboration
Collaborati events
on events
Bardolino wine Courses
street
website and map
5. 1986 Methanol Crisis
- 40% reduction of wine sells for few
years
- Big problems in our first market:
Germany
1990 Zeni has 2 option:
- stop the activity
- investments
1991 Gaetano Zeni founded the
BARDOLINO WINE MUSEUM
- among the first wine museum in Italy.
- 60 m2 inside area
- 1 person working
6. ZENI ENOTURISM
21 years activity
•1991 year of foundation. 60 m2
and 1 person working.
Simple venue to get in tach with
our wine culture, taste and
purchase wines. The person
working in is not a "wine
professional".
•1998~ 120 m2 and 2 person
working
Guided winery tours and small
tasting room for guided wine
tasting in Italian, German and
English languages. The tours
are guided by "wine
professional": Sommelier.
7. ZENI ENOTURISM
21 years activity
21 years activity
•2006 ~500 m2 and 4 person
working - 95.000 visitors/ year
The person working are "talking
brand ambassadors". Wine and
tourism knowledge, people-
friendly personal attributes.
•2009 ~1900 m2 7 person
working - 120.000 visitors
•Project for 2014 -2016~2300
m2 9 person working.
Foundation Wine Museum
Wine Park
8. ZENI ENOTURISM
•1/4 on the total turnover, realized
from this activities:
•WINE MUSEUM
•WINERY TOURS AND TASTING
•WINE EVENTS for:
Company
School
Ho.re.ca
14. THANK YOU
FOR YOUR ATTENTION
FOR YOUR ATTENTION
LET'S KEEP ON
TRAVELING
FOR ENOTURISM
WINE IT'S
A SUPREME BEVERAGE
GIVES EMOTION
BRINGS CULTURE
ALLOW MEDITATION
CHEERS!