ID Lubricants website redevelopment and marketing consulting proposal - Mar. 2008. Completed Jan. 2010 - www.idlube.com

1. ID Lubricants Website
Redesign Proposal
March 10, 2008
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2. Project Name:
ID Lubricants Website Redesign Proposal
Date of Proposal Submission:
March 10, 2008
Proposed Start Date:
Wednesday, March 11, 2008
Proposal Requested By: Proposal Prepared & Submitted By:
Westridge Laboratories, Inc. Independent Marketing Consultant
Gregg Haskell, President Lori Vrebosch
1671 E. St. Andrew Place 16761 Viewpoint Lane, Apt 204
Santa Ana, CA, 92705 Huntington Beach, CA, 92647
P: 714-259-9400 P: 714-222-6707
F: 714-259-9401 F: 714-369-2671
ghaskell@westridgelabs.com Email: lorivrebosch427@hotmail.com
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3. Project Overview:
To conceptualize a new look and feel for ID Lubricants’ website, which is currently at the URL www.idlube.com, and
appears to have over 20 currently designed and linked pages. If approved and/or appropriate, this project may also
include development of a Site Map, writing all site content, proposing imagery, and/or continued consulting services
with Westridge Management, web development team and/or other project managers until the new ID website is
complete.
PHASE 1 DELIVERABLES
New Website Concept
This phase will include designing 3 pages, which will include “Home”, “About Us” and 1 product page for “ID
Millennium”. It will also include providing URL’s to 5 well designed, existing websites, which may or may not be in the
“Lubricant” industry. Through a combination of ‘capture screen’ images and written descriptions of how various looks
or features could be applied, concepts for what could become the new ID website will be presented.
Approximate Time Required: 30 Hours
(8 hours per page layout, 6 hours for research and written/visual development of other existing websites).
Cost to Complete Phase 1: $1500.00
(To be paid in 2 installments, one payment after 2 page layouts are complete, one payment upon completion of
remaining page layout and URL examples with written descriptions and visuals are complete).
Estimated Dates of Completion (providing quick approval of this proposal):
• 2 Page Layouts: Wednesday, March 12
• 1 Page layout & URL Written/Visual Description: Friday, March 14 - Monday, March 17
PHASE 2 DELIVERABLES
Site Map Development
This phase will include the development of a site map for the new ID website, which will indicate what pages will be
included within the website, as well as how they will be linked to one another. A combination of flowcharts and/or
written descriptions will be used to achieve this project. Recommendations
Approximate Time Required: 15 Hours
Cost to Complete Phase 2: $750.00
(To be paid in full upon project completion).
Estimated Dates of Completion (providing quick approval of this phase)
• Wednesday, March 17
PHASE 3 DELIVERABLES
Site Copy Development
This phase will include the development of Excel and/or Word documents that will provide concise written copy for all
pages approved from the Site Map developed in Phase 2.
Approximate Time Required: Undetermined
Cost to Complete Phase 3: Undetermined
Estimated Dates of Completion (providing quick approval of this Phase 2): Undetermined
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4. PHASE 4 DELIVERABLES
Imagery Selection & Style
This phase will include samples of sensual imagery that would complement the look and feel of the new ID website,
as well as where and when this imagery should be used. Also included will be indications and/or recommendations for
how such imagery could be obtained and estimated costs, respectively.
Approximate Time Required: Undetermined
Cost to Complete Phase 4: Undetermined
Estimated Dates of Completion (providing quick approval of this Phase 2): Undetermined
PHASE 5 DELIVERABLES
Wed Development – Progressive Consultation
This phase will include periodic consultations with appointed web development team that will ensuring the integrity of
the proposed and intended look, feel, functionality and direction of the new ID website. Written evaluations and
directions will be provided to both Westridge Management and web development team periodically (i.e. upon page or
sectional developments are completed).
Approximate Time Required: Undetermined
Cost to Complete Phase 5: Undetermined
Estimated Dates of Completion (providing quick approval of this Phase 2): Undetermined
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