Provides practical tips for journalists using LinkedIn to find sources, research topics, promote their work and manage their careers.

1. Leveraging LinkedIn to do your job, keep your job
and find the next one.
Rick Dunham
Houston Chronicle,
President of the Board of the
National Press Club Journalism Institute
Lori Russo
Managing Director,
Stanton Communications

2.  Aim for 100%
completion
 More than just an
electronic resume
 Keywords are key
 Helps with jobs
 Helps others find you
Your Profile (probably sucks)

3.  Story ideas
 Biographical
information
on person
 Third party
connections
 Company
updates/news
 Industry News
Research

4.  Sources
 People you may
know
 Companies you
may want to follow
 Groups
 Follow vs connect
 Recommendations
& endorsements
 See who is looking
at you
Connect

5.  Builds your community
of readers and sources
 Share stories through
status updates
 Update company page
 Drives web traffic for
pay per click (it could
happen…)
Promote

6. Join LinkedIn for journalists
Take tutorial
Sign up for free executive membership
Maximize connections – colleagues, trusted
sources, people you cover, experts
(don’t forget Rick Dunham and Lori Russo)
Join groups
Follow companies
To-Do List