Facebook for beginners (business)

Facebook for Beginners
(Business)
Lorna Sixsmith

http://www.writeontrack.ie

Facebook for Business
• What is Social Media?
• What is right for my business?
• Difference between personal & business
• How to set up a business facebook page
• How to create a cover image
• How to create compelling content and engage
• Rules and Recommendations
• Developing a Social Media Strategy


Social Media

“We do not have a choice on whether we DO
social media, the question is – HOW WELL WE
DO IT”. – Erik Qualman.


Facebook
• 2007 – 7000 users in Ireland
• Mid 2012 – 2.4 million users in Ireland
• 900million worldwide
• Personal profile
• Timeline – reverse chronological order
• News Feed – updates from friends/pages
you’ve liked


Why a Facebook page?
• One of the Rules
• Get more ‘likes’ than ‘friends’
• Statistics
• Can message your fans
• Handy admin panel
• Professional
• Schedule
• Promote


How to Create a Page
• http://www.facebook.com/pages/create.php
•
• Or go to ‘pages’ and click ‘create page’
• Select from one of the six boxes e.g. Local
business
• Fill out the details, including your location


Fill in your details


How to edit photos
• Use Picmonkey.com
• Upload photo of choice
• Crop to shape required (e.g. Landscape for
cover photo, square for avatar)
• Resize to approximate size required
• Choose collage option, then facebook option
to create a collage cover image


Get your page looking good before you
invite friends to ‘like’ it


Cover Image: 851 x 315
• Create it at Picmonkey
• Use the facebook selector or Avatar
crop a photo to 851 x 315 • Your logo
• Add text to your photo
• 180 x 180
• Make it compelling for your
audience • Change cover picture often
• No contact information • Keep avatar the same (for
• Don’t ask them to like/share businesses)
• No calls to action eg. ‘get it
now’
• No price or purchase info
• Use Pic Monkey to modify
photos


Creating Compelling Content

• Who are your target
audience?
• Where are they?
• Age?
• Gender?
• Interests?
• What is it about your
business that will interest
them most?


Status Updates

• Photos (403 x 403)
• Videos
• Calls to actions
• Questions
• Invite comments
• Polls
• Pin/highlight status update
• Promote it


How to Add a Photo


Reposition Photo / Pin to Top


How to link to your website


Add the link to your website/blog


Tidy it up


How to Schedule


How To Get More Fans
• Facebook advertisements
• Invite your friends
• Ask a few friends to recommend your page
• DO NOT ask people to like and share to enter a
competition – a rule-breaker
• Paid competitions
• Get people ‘talking about your page’
• Offers (only available when you reach 400 fans)


Get People Talking


Improve Edge Rank


Recommendations
Do’s Don’ts
• Update once a day • Run illegal competitions
• Respond to comments • Spam other pages
• Respond to messages • Make typos
• Be polite • Poor Grammar
• Take negativity offline • Ask people to like and share
• Good photos – credit • Use a personal profile for a
sources business
• Engaging writing
• Calls to action or comments


Creating a Social Media Strategy
• Who are your potential customers?
• What tone is appropriate?
• How much time do you have?
• What are your objectives? What do you want to
achieve?
• SWOT
• Your competitors
• Budget
• What does success look like?

Find Me At:
• Facebook.com/writeontrackresults
• Facebook.com/garrendennylane
• Linked In – Lorna Sixsmith
• Twitter - @writeontrack_L, @garrendennylane
and @irishfarmerette
• 086 1051007
• Email: writeontrack@live.ie


Facebook for beginners (business)

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