This document provides an introduction to Twitter, including what Twitter is, how to use basic features like tweets, retweets, mentions and hashtags. It also discusses advantages of Twitter like networking and brand awareness. The document gives instructions on how to set up a Twitter account and get started using the platform, and recommends tools like Hootsuite for managing multiple accounts. Finally, it provides tips for good Twitter practice and how to measure success on the platform.

1. Introduction to Twitter
Lorna Sixsmith
Write on Track
www.writeontrack.ie

2. What is Twitter?
• Micro blogging
• A public conversation made of text messages
• A social media platform
• You follow others and they follow you
• A way to promote your business
• A way to become part of a community
• 140 characters – with ‘proper English’ – very
little text speak
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3. A Tweet – my followers can see this
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4. Sending Tweets – use @
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5. Retweet – copying someone else’s
tweet so your followers will see it
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6. Mentioning A Person Within A Tweet
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7. Hashtags
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8. Advantages of Hashtags
• Join in Tweetchats and learn #blogchatie
• Become part of communities #bcceu
• Makes television more entertaining #latelate
#vinb #rtept
• Network with other businesspeople
#irishbizparty
• Spread brand awareness – aim to trend
#blogffestirl
• Use at conferences to grow audience and connect
delegates
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9. How to get started on Twitter
• Go to Twitter.com
• Sign up with email address
• Choose a twitter username, write your bio,
link to your website, upload an avatar
• Follow your first tweople
• Upload a twitter header 1252 x 626 (in
settings, then profile)
• Shorten links using bit.ly
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10. Hootsuite
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11. Hootsuite
• Go to hootsuite.com
• Can have multiple twitter accounts and
colums
• Easy to set up a column or list or keep an eye
on a hashtag
• Can schedule tweets
• Easy to shorten links
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12. Good Twitter Practice
Do Don’t
• Respond • Set up auto-DMs
• Take part in conversations • Spam others
• Tweet links to blog posts • Tweet about ‘you’ all the
and interesting articles time
• Share
• Respond
• Partake in tweet chats
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13. Measure Success
• Number of followers
• Number of retweets
• Number of click throughs to website
• Number of conversions
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14. Find Lorna At
• www.twitter.com/writeontrack_L
• www.twitter.com/GarrendennyLane
• www.twitter.com/IrishFarmerette
• 086 1051007
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