Market research results

1. I asked these two questions two questions to gather some personal,
basic information on the person answeringmy questionnaire. Asking
these questions is purposely doneto acknowledge if I am appealingto
the target audiencewhich I had hoped for. From this I have gathered
that my target audienceare the people answeringthe questionnaire; a
Female audience,mostly aged 16-20. I can also clearly seethat I am
definitely not targeting my video at the age category of under 16 as there
was only 1 person who answered the questionnaireof this age group.
Market Research Results
I used a sitenamed ‘Survey Monkey’ to create a survey of 8 questions.Some of these questions aregeneral questions to find out basic
information aboutmy target audience, see if it is the correct target audienceansweringmy questionnaire.I have also asked questions to
find out information of what features of music videos they like.
Question1and 2:
Question3:
The majority of my target audience listen to Indie/Alternativemusic;this is
beneficial for me as the song and artistwhich I have chosen to use in my music
video areof this genre. I also listen to this music genre and am of the same age
category and gender, therefore my personal interests in music and stylecan be
reflected in the video. To further understand the needs of my audience I will have
to further research into the Indie/Alternativegenre by lookingat a variety of media
texts.
Question4and 5:
These two questions were asked to acquire
a clear idea on the target audience’s
preferences. Half of the audience chosethat
they only watch music videos a few times a
month and also thatthey prefer videos with
a narrative.I’d likemy music video to stand
out from the rest so therefore to make it
different I am going to go with a conceptual
styleand a performance style,but only
includea littlebitof performance style.
Question6:
This is a very important question which I can gather a lotof positivefeedback from.
I am clearly ableto see what type of editingmy audiencewould like, I know not to
use fades or dissolvesas thatdoesn’t seem to appeal to them. I’d liketo use a
variety of editing and shots to show how I can use cameras and editingsoftware
well – this will also improvemy grade. The highestvote was ‘black and white
editing’. This is a very symbolic edit of the indie/alternativegenre as a lot of artist
use itin their own music videos.
Question7and 8:
These lastquestions were asked to gather information
on best ways to advertisemusic videos.Social media
sites such as Twitter and Facebook are good to use for
advertisement as people can like,comment, shareand
even tag their friends in videos which are released on
these sites.The best method of viewing the video would
be to post iton YouTube as 3/4’s of the people
answeringmy survey answered with that answer.