2. OBJECTIVES
UNDERSTAND the power of design & branding in organizational development
IGNITE excitement about the possibilities of design & branding
LEARN how to create brand strategy brief
5. Design & Branding for Social Impact
Problem solving that involves...
design thinking: creativity, experimentation, empathy, and systematic thinking
6. Project H Design New York Chapter
We believe design can change the world
7. Project H Design, Learning Landscape
Universal, Educational Playground
8. Cameron Sinclair Architecture for Humanity
“In troubled areas the role of designers are critical in part because
they give form to possible solutions, and the reality is, people
don’t fund problems, they fund solutions.”
18. GrowTown Buckminster Fuller Challenge Award
“We are turning Motown into Growtown.” Mr. Wieske, Detroit Beekeeper
19. GrowTown
Harness Community Energy of Post-Industrial Cities
GrowTown: Beth Hagenbuch, Kenneth Weikal, Stephen Deak,
David Peterhans, Danny Bulemore
20. Feed Projects UN World Food Program
...because of the food insecurity in our country, cases of mass abandonment
have been registered in some schools." Nigerian Government Official
28. Key Stakeholders
board of
directors
Stakeholder research
industry
general
experts,
public
academia
financial
informs the business
people
community,
investors,
donors government
planning process from
you serve
positioning & messaging
Your Brand to the launch strategy.
media, suppliers
bloggers partners,
alliances
community employees,
organizations, internal
volunteers competitors customers
29. Brand Touchpoints
Billboards
Advertising
A unified, holistic
Signage
Public Relations
Proposals
Business Forms
Events
Website system of opportunities
Business Cards
Letterhead
Blogs Twitter
LinkedIn
FaceBook
to increase awareness
Products Your Brand
and build brand equity
Services
Word of Mouth
You CEO
Voicemails
Employees
Ephemera
Telephone
Emails Board of Directors
Speeches
Experiences
Conferences
Vehicles